B2B data quality is central to the services provided by Results Driven Marketing (RD Marketing). We supply UK business databases built from professionally maintained data sources that incorporate telephone verification, company-status checks, contact validation and ongoing updates.
Our approach combines the quality controls applied to the underlying business information with bespoke targeting, data selection and customer support.
This page explains how the data we supply is sourced, checked and maintained, what our accuracy guarantees mean, and how businesses can make informed decisions when purchasing UK B2B marketing data.
Our Approach to B2B Data Quality
Accurate business data is essential for successful sales and marketing campaigns.
An outdated telephone number can waste valuable sales time. An incorrect email address can affect campaign delivery. An inaccurate postal address can result in unnecessary printing and postage costs.
Just as importantly, businesses need to know that the organisations they are targeting are relevant to the products or services they offer.
At Results Driven Marketing, we focus on providing business contact information that is suitable for each customer’s intended marketing activity.
Our data is drawn from established UK business information sources supported by ongoing maintenance and verification processes.
These processes help identify actively trading businesses, maintain contact information and distinguish between different types of business contacts.
RD Marketing then helps customers select appropriate audiences based on their targeting requirements.
Our objective is to supply relevant, accurate and commercially useful business data, rather than simply providing the largest possible list of records.
Where Does Our UK B2B Data Come From?
RD Marketing sources its UK B2B marketing data from specialist business information providers that aggregate and maintain information from multiple sources.
These can include:
- UK company registration information, including Companies House.
- Commercial business directories and business listings.
- Telecommunications and business contact information.
- Commercial credit and company intelligence sources.
- Publicly available business information.
- Business websites and other relevant online information.
- Telephone-based business verification.
- Ongoing corrections and updates to existing records.
No single source provides a complete and consistently accurate picture of the UK business population.
For example, a company appearing on Companies House is not necessarily an actively trading organisation with suitable commercial premises, employees or a contactable decision-maker.
A business may be registered but dormant, have ceased trading or no longer operate from its previous address.
Professionally maintained business databases therefore use multiple information sources and verification methods to establish whether a business is suitable for inclusion in a commercial marketing dataset.
Why We Use Professionally Maintained Data Sources
Maintaining accurate UK business information requires continuous work.
Companies open and close. Employees change roles. Businesses relocate, change telephone numbers and adopt new email addresses.
By working with specialist data sources, RD Marketing can supply business information supported by established verification and maintenance processes.
These underlying processes are carried out by the relevant data providers. RD Marketing’s role is to source suitable datasets, help customers define their target audiences, prepare appropriate selections and support customers throughout the purchasing process.
How Is UK Business Data Verified?
Business verification is more involved than simply checking whether a company name appears in a directory.
The professionally maintained datasets available through RD Marketing incorporate several methods of assessing business information.
1. Confirming Businesses Are Actively Trading
A key part of business data quality is establishing whether an organisation is genuinely operating.
Underlying business datasets use company-status information and telephone-based verification to help distinguish actively trading businesses from dormant, dissolved or otherwise unsuitable records.
This helps reduce the likelihood of customers receiving businesses that no longer represent viable prospects.
The verification method and available evidence can differ depending on the dataset selected.
2. Checking Business Telephone Numbers
Telephone verification helps establish whether a business can be contacted using its recorded number.
Depending on the dataset, checks may confirm that the business is trading, the telephone number reaches the relevant organisation and the business details remain current.
For customers conducting telemarketing campaigns, accurate telephone records can help reduce time spent contacting incorrect numbers or businesses that have ceased trading.
3. Verifying Decision-Maker Contacts
Contact-level verification is particularly important when businesses want to reach specific people or job roles.
Some specialist senior decision-maker datasets include individual telephone verification of the contact’s name, role, business association and available contact details.
Broader contact datasets provide access to a wider range of departments and job functions, using verification and maintenance processes appropriate to those records.
Not every business contact undergoes the same individual verification process. The applicable checks depend on the dataset and contact type.
RD Marketing can help customers select between broader business coverage and more specifically verified decision-maker information, depending on the intended campaign.
4. Identifying Changes to Business Information
Business databases must account for changes in company activity.
Maintenance processes can identify businesses that have moved premises, changed telephone numbers, appointed new contacts or ceased trading.
Information from company registrations, commercial directories and other sources helps identify potential changes.
Where applicable, these changes are followed by additional verification before the underlying information is updated.
How Often Is Our B2B Database Updated?
RD Marketing supplies data from continuously maintained UK business information sources.
These include datasets supported by ongoing telephone verification, business-status monitoring and regular record updates.
Within the underlying verified business data operation, businesses are subject to periodic telephone-based checks, including a programme designed to contact each business at least once every 12 months.
New information and confirmed changes are incorporated into the maintained datasets as they become available.
This does not mean that every individual contact field is reverified on the same day or that every record receives identical checks.
Different datasets have different maintenance requirements.
Why Database Counts Change
Because our data comes from live, professionally maintained sources, available record counts can change over time.
For example, a sector database may contain more or fewer records following:
- New businesses being identified.
- Existing businesses closing or ceasing trading.
- Changes to industry classifications.
- Updates to telephone and email availability.
- Removal or suppression of unsuitable records.
- Changes to the geographical or company-size filters applied.
This is why a database count published in an older article may differ from a more recent quotation.
Customers should request a current record count for their chosen sector, location and contact requirements before placing an order.
How We Maintain Email Data Quality
Email marketing requires more than a list of addresses that appear technically valid.
A useful B2B email record needs to be associated with a relevant business and, where appropriate, a suitable contact or department.
The underlying datasets available through RD Marketing incorporate email data maintenance and validation processes appropriate to their intended use.
Depending on the contact product, these processes can include:
- Confirming the business remains actively trading.
- Maintaining the relationship between the contact and the business.
- Checking relevant decision-maker information.
- Identifying changed or outdated business contact details.
- Processing applicable suppression and opt-out information.
Certain specialist contact datasets also include telephone-based verification of individual contact information.
Does Email Verification Guarantee Delivery?
No business email database can guarantee that every message will be delivered or opened.
Email accounts change, people leave organisations and receiving mail servers apply their own filtering rules.
Delivery can also be affected by the sender’s domain reputation, email authentication, campaign configuration, message content and sending practices.
RD Marketing provides an email data accuracy guarantee, but data accuracy should not be confused with a guarantee of campaign deliverability, engagement or sales.
Customers should use suitable email marketing practices and maintain their own suppression and opt-out records.
Learn more about our B2B email lists.
How Telephone Marketing Data Is Checked
Telephone marketing databases require particular attention to number accuracy and marketing preference screening.
The underlying telemarketing datasets available through RD Marketing incorporate telephone verification and screening against relevant preference services.
These include the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS).
Screening helps identify numbers registered as not wishing to receive unsolicited live marketing calls.
Customers should ensure that applicable screening is sufficiently current for their campaign and that they respect any objections or suppression requirements.
A number not appearing on TPS or CTPS does not automatically mean every proposed marketing call is lawful.
Businesses must also consider UK GDPR, PECR and any other applicable rules governing their campaign.
For businesses planning telephone outreach, RD Marketing supplies UK B2B telemarketing data selected according to their targeting requirements.
How Postal Addresses Are Maintained
Accurate postal information is essential for businesses using direct mail.
The underlying business datasets include address validation processes supported by recognised UK address information, including the Postcode Address File (PAF).
Address checks help identify incomplete or incorrect postal information and maintain the relationship between businesses and their recorded locations.
Business-status checks also help distinguish current trading premises from outdated company records.
Postal validation cannot guarantee that every mailing will reach a particular decision-maker or that a business will remain at the same location indefinitely.
However, maintained address information helps reduce avoidable problems associated with outdated or incomplete records.
Find out more about direct mailing data.
Our B2B Data Accuracy Guarantees
RD Marketing provides defined accuracy guarantees across the principal contact information supplied to customers.
| Data field | RD Marketing accuracy guarantee |
|---|---|
| UK postal addresses | 98% |
| Telephone numbers | 95% |
| Contact names | 95% |
| Email addresses | 95% |
These guarantees reflect our commitments concerning the accuracy of the relevant supplied data fields.
They do not guarantee that every prospective customer will respond, that emails will always reach the inbox or that a marketing campaign will generate a particular financial return.
What Happens If Data Falls Below the Agreed Accuracy Level?
If a customer identifies an accuracy issue, RD Marketing can review the records against the applicable purchase terms and accuracy guarantee.
Where the agreed accuracy standard has not been met, the available remedies may include replacement data or refunds in accordance with the agreed terms.
Customers should retain details of any records they believe to be inaccurate and contact RD Marketing so the issue can be assessed.
Our aim is to provide customers with clear expectations and practical support when concerns arise.
How RD Marketing Builds a Bespoke B2B Marketing Database
Data quality is only one element of a successful prospecting campaign.
A technically accurate record may still be commercially unsuitable if the business is outside the customer’s target market.
That is why RD Marketing provides bespoke data selections rather than treating every customer as though they need the same information.
Step 1: Understanding the Target Audience
We begin by discussing the types of businesses the customer wants to reach.
This may involve identifying the industries, company characteristics or decision-maker roles most relevant to the customer’s products and services.
For example, a supplier of commercial laundry equipment might want to target hotels, care homes and veterinary practices.
A software company might want to reach independent garages, estate agents or accountancy firms.
Step 2: Selecting the Appropriate Filters
Depending on the available data, customers can specify criteria such as:
- Industry and SIC code.
- UK region, county, town or postcode.
- Company size and employee numbers.
- Annual turnover.
- Business premises and company characteristics.
- Relevant decision-maker job roles.
- Telephone, email and postal contact availability.
- Other available business segmentation criteria.
The filters used depend on the type of database requested and the information available for the target audience.
Step 3: Providing a Current Record Count
Once the requirements are defined, we can establish how many suitable records are available.
Different combinations of filters produce different results.
A customer requesting every business within a sector may receive a very different count from someone requesting only organisations with a particular employee range and named decision-maker email addresses.
Record availability is confirmed against the relevant data selection.
Step 4: Samples and Data Selection
Customers can discuss sample availability and the contact fields required for their campaign.
This allows them to assess whether the proposed dataset matches their intended audience before proceeding.
Step 5: Database Supply
Purchased records are supplied in a suitable format, typically Excel or CSV, for use in the customer’s agreed marketing activities.
RD Marketing’s standard B2B data offering includes a 12-month multi-use licence, subject to the applicable purchase terms.
Customers should maintain the data responsibly, respect applicable opt-outs and ensure that subsequent marketing complies with relevant legal requirements.
To discuss a bespoke selection, visit our Buy UK B2B Data page.
The Difference Between Database Size and Usable Marketing Contacts
One of the most important questions when buying business data is what a published record count actually represents.
Different providers may report company records, trading locations, named contacts, email addresses or telephone numbers.
These figures are not interchangeable.
| Record type | What it generally represents |
|---|---|
| Business records | Organisations or business locations within a defined dataset |
| Named contact records | Individuals associated with relevant businesses |
| Email records | Records containing an available email address |
| Telephone records | Records containing an available telephone number |
| Postal records | Records with an available postal address |
A database containing 10,000 business records does not necessarily contain 10,000 named decision-makers or 10,000 email addresses.
Some businesses may have multiple contacts. Others may have fewer available contact fields.
RD Marketing aims to make these distinctions clear when preparing customer quotations.
This is particularly important when comparing different B2B data suppliers, because two databases advertised with similar headline record counts may contain very different information.
Data Protection, GDPR and Responsible B2B Marketing
Purchasing and using B2B marketing data involves responsibilities under UK data protection and electronic marketing rules.
RD Marketing supplies business information for legitimate commercial use, but the legal requirements applicable to a campaign depend on several factors.
These include the types of organisations and individuals being contacted, the marketing channel, the lawful basis for processing personal data and any applicable marketing preferences or objections.
UK GDPR and Personal Data
Where business contact information identifies an individual, UK GDPR may apply.
Businesses using such information must establish an appropriate lawful basis, provide required privacy information and respect applicable data protection rights.
Purchasing a database does not remove these responsibilities.
Email Marketing and PECR
The rules for sending unsolicited marketing emails can differ depending on whether the recipient is a corporate subscriber or an individual subscriber, including certain sole traders and partnerships.
Organisations must assess the applicable rules before sending campaigns.
Telephone Marketing
Businesses undertaking live marketing calls should screen against relevant TPS and CTPS registrations, respect previous objections and comply with applicable data protection requirements.
Postal Marketing
Direct mail campaigns must also consider the lawful use of personal data, relevant objections and appropriate suppression processes.
RD Marketing can discuss the data options available for different marketing channels. Customers remain responsible for ensuring that their campaign activities comply with the law.
Why B2B Data Quality Matters More Than Database Size
Buying the largest available database does not necessarily produce the best marketing results.
A smaller, accurately targeted selection can sometimes be more useful than a broad database containing many businesses outside the intended audience.
Several factors influence commercial outcomes:
Relevance: Does the database contain the right kinds of organisations?
Contact information: Are the required contact fields available and sufficiently accurate?
Timing: Are businesses being contacted when the product or service is relevant?
Messaging: Does the campaign explain a clear benefit to the recipient?
Follow-up: Is there an effective process for handling responses and developing opportunities?
The quality of the database supports these activities, but it does not replace a sound sales and marketing strategy.
Real Customer Experiences Using RD Marketing Data
RD Marketing has supplied targeted B2B data to customers across a range of industries.
Our customer case studies provide examples of how businesses have used that information in their sales and marketing activities.
Brickflow: UK Estate Agent Data
Brickflow purchased 10,224 UK estate agent records.
Chris Meyer, Key Account Director, described the supplied data as the most accurate and responsive B2B data he had used and reported a strong commercial return.
Read the full Case Study here >
Southern Scaffolding Supplies: UK Scaffolding Company Data
Southern Scaffolding Supplies purchased 1,539 UK scaffolding company records.
The company reported a 46% email open rate from its first campaign and highlighted the opportunity to develop further contact through calls, visits and additional marketing.
Read the full Case Study here >
Ashfield Services: England Care Home Data
Ashfield Services purchased 10,184 England care home records.
The customer reported a 95% average email delivery rate and the acquisition of a couple of new clients.
Read the full Case Study here >
Redwood Insurance Brokers: Construction and Trade Data
Redwood purchased 2,320 targeted business records across seven construction-related industries in four English counties.
After approaching approximately 10% of the data, the business reported securing a couple of new cases and generating approximately six additional leads.
These outcomes are based on individual customer feedback. Results will vary according to targeting, outreach methods and the products or services being promoted.
Read the full Case Study here >
Frequently Asked Questions About B2B Data Quality
How does RD Marketing verify its B2B data?
RD Marketing sources its business data from professionally maintained UK information providers that incorporate verification processes including telephone checks, company-status monitoring, contact maintenance and other data-quality controls. The verification applied to individual contacts depends on the dataset selected.
Is all RD Marketing data individually telephone-verified?
No. The underlying business information includes telephone-based verification, while certain specialist decision-maker datasets provide additional individual contact-level verification. Broader contact datasets use maintenance and validation processes appropriate to their coverage and intended use.
How often is the business data updated?
The underlying data sources are maintained continuously, with verified business information supported by recurring checks. Some underlying business datasets operate a programme of contacting businesses at least once every 12 months. Update procedures can differ between business and contact datasets.
Does RD Marketing supply data on actively trading businesses?
The underlying verification processes aim to identify genuinely trading businesses and exclude unsuitable records, including businesses known to have ceased trading. As business circumstances can change, no database can guarantee that every company will remain active indefinitely.
How accurate are RD Marketing’s business email addresses?
RD Marketing offers a 95% email address accuracy guarantee under its applicable terms. This is distinct from a guarantee of inbox placement, campaign open rates or customer responses.
Are telephone numbers TPS and CTPS checked?
The underlying telemarketing datasets incorporate TPS and CTPS screening. Customers should also ensure their own calling activity uses appropriately current screening and respects applicable marketing objections.
Are your postal addresses validated?
The underlying business data incorporates address validation processes, including recognised UK postal address information. RD Marketing offers a 98% postal address accuracy guarantee under its applicable terms.
Why do record counts change?
Business records are added, updated, removed or reclassified as the underlying databases are maintained. Available counts also vary according to sector definitions, geographical filters and contact-field requirements.
Can I request named decision-maker contacts?
Yes. RD Marketing can supply available decision-maker information for relevant job roles and seniority levels. Availability and the applicable verification process depend on the dataset selected.
Can I obtain a sample before purchasing?
Customers can discuss available samples and record counts with RD Marketing before placing an order.
Does buying B2B data guarantee more sales?
No. Accurate, relevant business data can support prospecting, but campaign results depend on multiple factors, including the product being offered, targeting, messaging, timing and follow-up.
How long can I use purchased RD Marketing data?
Our standard B2B data offering includes a 12-month multi-use licence, subject to the relevant purchase terms and applicable legal requirements.
How can I buy UK B2B marketing data?
You can request a tailored database by contacting RD Marketing with your target industries, geographical areas, preferred contact fields and any additional company or decision-maker criteria.
Visit our UK B2B data purchasing page for more information.
About Results Driven Marketing
Results Driven Marketing (RD Marketing) is a UK B2B data and lead generation business based in Newcastle upon Tyne.
The company operates through IIB Trading Ltd, trading as Results Driven Marketing.
We help businesses reach relevant UK customers through targeted business databases, email marketing, telemarketing data, direct mail data and other lead generation services.
Our approach combines professionally maintained business information sources with bespoke targeting and commercial support.
If you want to understand the quality, coverage or suitability of a UK business database before purchasing, our team can help you review the available options.