Automated Email Campaigns

Our managed B2B email campaign service handles every aspect of your cold email outreach on your behalf. We take care of the copywriting, domain setup, warm-up, sending, optimisation and weekly reporting. You tell us who you want to reach and what you want to say, and we build and run the campaign for you. All you need to do is respond to the leads that come in.

The service is suitable for any B2B business, but is primarily designed for UK SME businesses that want to generate leads through cold email but don’t have the time, resource or technical expertise to run campaigns themselves. It works particularly well for business owners, sales directors and marketing managers who need a consistent pipeline of new prospects without adding headcount or managing another piece of software.

No. We can supply targeted B2B contact data as part of the service, sourced from our own database of UK business contacts. We’ll work with you to define your ideal customer profile by sector, job title, company size and geography, then build a contact list that matches it. If you already have your own data, we can work with that too. However, we can use your own pre-existing data lists if you’d prefer.

Yes, when done correctly. B2B cold email in the UK is governed by the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. Under PECR, sending unsolicited emails to business email addresses is permitted provided the emails are relevant to the recipient’s role or business, you clearly identify who you are, and you include a simple way to opt out. We structure every campaign to comply with these requirements, and every email we send includes a clear opt-out mechanism.

Yes, we manage all opt-outs on your behalf. Anyone who replies requesting to be removed is suppressed immediately and will not be contacted again. We maintain a running suppression list throughout your campaign and apply it before any new sends. This protects both your sender reputation and your compliance position.

We work to a minimum accuracy guarantee of 95%. This means that at least 95 in every 100 records we supply should be accurate and deliverable at the point of supply. B2B data does naturally decay over time as people change roles and companies, which is why we continually refresh our database and apply validation processes before data is used in any campaign.

From initial onboarding to launch, a typical campaign takes around four weeks. This allows time for domain registration, the warm-up period, copywriting, data selection and technical setup. Rushing the warm-up phase in particular risks deliverability, so we don’t cut corners on it.

When a new sending domain is registered, internet service providers have no history for it. Sending large volumes of email from a cold domain immediately will result in your emails landing in spam folders. The warm-up process gradually increases sending volume over several weeks, building a positive sender reputation that ensures your emails reach the inbox when the campaign goes live.

A typical cold email sequence includes three emails, spaced strategically over several weeks. The opening email introduces your offer, with follow-ups designed to re-engage anyone who hasn’t replied. Sequence length and spacing is adjusted based on your audience and campaign performance.

Yes. As your campaign builds momentum and your sender reputation strengthens, there is scope to increase volume, expand your target sectors or add new sequences. We’ll advise on the best approach based on your results and your growth objectives.