This estate agents database case study explores how Brickflow used 10,224 UK estate agent records supplied by Results Driven Marketing (RD Marketing) to support its B2B sales and marketing activity.
Brickflow’s Key Account Director, Chris Meyer, described the database as the most accurate and responsive B2B data he had used during his years of experience working with business contact information.
He also reported that the data generated a tremendous return on investment, highlighting the commercial value of targeting relevant businesses with high-quality contact data.
The Customer: Brickflow
Brickflow is a business that purchased targeted UK B2B contact data to support its commercial outreach to estate agents.
The company wanted to reach estate agency businesses throughout the UK using a relevant, industry-specific prospecting database.
Access to suitable business contact information was an important part of creating opportunities for its sales and marketing activity.
The Challenge: Reaching Estate Agents Across the UK
The UK estate agency market includes independent agencies, regional businesses and larger multi-branch organisations.
For a business targeting this market, identifying appropriate companies and obtaining suitable contact information can require significant research.
Brickflow needed an extensive dataset covering estate agents nationwide.
The objective was to provide its commercial team with a focused prospecting audience rather than a broad list of businesses from unrelated sectors.
The Solution: 10,224 UK Estate Agent Records
Results Driven Marketing supplied Brickflow with a targeted database of 10,224 UK estate agent records.
Database Overview
| Database Details | Information |
|---|---|
| Customer | Brickflow |
| Data supplier | Results Driven Marketing (RD Marketing) |
| Target industry | Estate Agents |
| Geographical coverage | United Kingdom |
| Records supplied | 10,224 |
| Customer feedback | Exceptional accuracy and responsiveness |
| Reported commercial outcome | Strong return on investment |
The database gave Brickflow a defined audience of estate agency businesses for its sales and marketing activity.
By focusing on a single industry, the company could concentrate its prospecting efforts on businesses within its target market.
RD Marketing worked with the customer to understand its requirements before supplying the records, an aspect Chris specifically highlighted in his feedback.
The Results: Accurate, Responsive Data and Strong ROI
Brickflow reported a highly positive experience using the supplied B2B data.
Chris Meyer, Key Account Director at Brickflow, highlighted three aspects of the service.
1. Data accuracy
Chris described RD Marketing’s data as the most accurate he had used during his years working with B2B databases.
2. Data responsiveness
He also described the data as the most responsive he had worked with, indicating a particularly positive experience compared with other data he had used.
3. Return on investment
Brickflow reported that the database generated a tremendous ROI.
The customer did not disclose the financial value of the resulting business or the specific return achieved, so no percentage ROI or additional sales figures have been calculated.
These findings reflect Brickflow’s reported experience rather than an independently audited comparison of database suppliers.
What Brickflow Said About RD Marketing
“Having worked with b2b data for a number of years, I can honestly say that the data recently purchased from Results Driven Marketing has been the most accurate and responsive I have ever used.
They took time to understand our needs, their data has generated a tremendous ROI and I would highly recommend them”
Chris Meyer
Key Account Director
Brickflow
Why Targeted Estate Agent Data Matters
Businesses selling products and services to estate agents benefit from reaching companies operating within their target market.
A dedicated estate agents database provides a more focused starting point than an unrestricted business list containing unrelated industries.
Targeting can help commercial teams organise their prospecting activity, identify relevant businesses and develop marketing campaigns for a particular audience.
In Brickflow’s case, the database provided 10,224 estate agent records across the UK.
The positive customer feedback demonstrates the importance of understanding targeting requirements and supplying data that supports meaningful commercial outreach.
Actual campaign outcomes depend on factors including the products offered, outreach methods, messaging and follow-up activity.
How RD Marketing Supports Businesses Targeting UK Estate Agents
Results Driven Marketing supplies UK B2B contact databases for businesses looking to reach estate agents, letting agents, property professionals and companies across other sectors.
Targeting options can include:
- Business sector and activity.
- UK regions, counties and postcode areas.
- Company size and turnover.
- Decision-maker job roles.
- Available email, telephone and postal contact information.
RD Marketing also provides managed email marketing, telemarketing data, direct mail data and other lead generation services.
Businesses can request a bespoke count and discuss their ideal customer profile before purchasing.
Summary
Brickflow purchased 10,224 UK estate agent records from Results Driven Marketing to support its B2B sales and marketing activity.
Chris Meyer, Brickflow’s Key Account Director, reported that the data was the most accurate and responsive he had used in his years of experience working with B2B contact databases.
He also described the commercial return as tremendous and praised RD Marketing’s approach to understanding the customer’s requirements.
This case study illustrates the importance of relevant targeting, data accuracy and commercial usability when purchasing UK B2B marketing data.
Looking to reach UK estate agents or other business sectors?
Explore RD Marketing’s UK B2B databases to discuss your targeting requirements and request available record counts.