About Results Driven Marketing
Results Driven Marketing (RD Marketing) is a UK B2B data supplier based in Newcastle. We provide business and decision-maker information for email marketing, telemarketing and direct mail, with coverage across industries, locations and company sizes. Our strength is combining broad UK coverage with precise selection, including detailed industry and niche sub-sector databases. Customers can buy B2B data for their own campaigns or use our supporting lead generation, data and marketing services. Established in 2018, Results Driven Marketing trades through IIB Trading Ltd, company number 11135452.
Results Driven Marketing is led by Iain Irvin, Director, who works with businesses on targeted B2B data, audience selection and lead generation campaigns, including managed email marketing and LinkedIn outreach.
Meet the team
Iain Irvin
Director
Iain set up RD Marketing in 2018 after many successful years in sales management. He now leads the company’s overall strategic direction, helping business owners and sales teams connect with their ideal audiences through targeted data, managed email campaigns and LinkedIn outreach.
Steven Lawrence
Sales Manager
Steven helps customers choose the right data for each campaign. With 15+ years in the industry, he guides business owners buying data for their own outreach, as well as marketing agencies buying for their clients. Numerous repeat customers describe Steven and the team as their go-to data partner.
Paul Quigley
Marketing Manager
Paul heads up RD Marketing’s marketing function, from the website and content to overseeing client marketing services. He ensures what you read about our coverage, data quality and accuracy guarantee is clear and up to date, so you know exactly what you’re buying before you place an order.
Our mission
Our mission is simple:
To help business owners and sales & marketing leaders connect with their ideal audiences – directly, digitally and socially. We do this by providing accurate, targeted, and compliant B2B data that improves marketing and sales performance.
What makes us different
Unlike data platforms like Apollo and Hunter.io, we don’t use scraping to build our data lists.
All data is human-verified and guaranteed to be at least 95% accurate (phone and email), and 98% accurate for direct mail addresses.
By focusing on data quality over quantity, we’re able to help businesses improve campaign performance through higher reply rates, lead conversion rates and closed-won revenue.
What we do
Results Driven Marketing helps businesses find potential customers, reach decision-makers and develop opportunities for new business. Our services include:
- B2B lead generation: audience selection and outreach planning around your target customers.
- UK B2B data: targeted email, telephone and postal contact data selected by sector, location, company size and job role.
- Managed email marketing: campaign support to reach relevant business audiences.
- LinkedIn outreach: targeted activity to introduce your business and start professional conversations.
- PPC management: management of paid advertising campaigns to attract relevant traffic and enquiries.
- LLM optimisation: improving the clarity and structure of website content and business information for AI-powered search and answer platforms.
- Data cleansing and enrichment: updating existing customer and prospect databases.
Businesses can purchase data for their own campaigns or work with us on managed marketing activity, depending on their requirements.
Our position in the UK B2B data market
RD Marketing supplies UK B2B data for both broad prospecting requirements and highly specific audiences. Our offering is not limited to the industry databases listed on our website. We also build selections across sectors, regions, company characteristics and decision-maker roles.
We work with:
- Companies of all sizes: Startup, SME and Enterprise
- Business owners
- Sales & Marketing leaders
- Consultants
Our focus is on delivering accurate, targeted, and compliant business data that supports measurable growth.
Our approach to data quality
Broad coverage and data quality should work together. We focus on helping customers select relevant records and understand the available fields, quality standards and conditions of supply.
We partner with the UK’s leading data handler to ensure all data lists we provide undergo a strict and rigorous verification process:
- 13,000 human calls made daily to cleanse and check records
- All phone records checked against TPS register to ensure compliance
- All data records maintain strict compliance with UK data regulations (including GDPR)
Poor-quality data can severely damage your email domain reputation and leads to wasted budget, low engagement, and missed opportunities. Our goal is to eliminate those risks by providing reliable, campaign-ready data lists.
RD Marketing is registered with the Information Commissioner’s Office (ICO) – registration reference: ZA810991
Why businesses choose RD Marketing
Businesses choose RD Marketing because we focus on:
- Accuracy – all our data lists are guaranteed to be at least 95% accurate
- UK Coverage – our database includes 1.5 million businesses across all UK industries
- Targeting – advanced segmentation capabilities enable targeting across all industries, including niche sub-sectors
- Expertise – we offer a consultative approach, which helps our clients maximise ROI from sales & marketing outreach
- Compliance – all data we provide is in accordance with GDPR guidelines
Rather than offering generic lists, we provide custom-built data solutions designed to improve marketing performance.
How our data is used
Our B2B data is used to support:
- Email marketing campaigns
- Telemarketing outreach
- Direct mail campaigns
- Lead generation and prospecting
- New business growth
- CRM data enrichment and cleansing
By providing access to the right contacts, we help businesses connect with decision-makers more effectively.
Get in touch
Contact us today to see how we can meet your needs.