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Data Services

Data Cleansing Services

Data cleansing is an important step in keeping your database healthy and running efficiently

By removing obsolete or duplicate data, you can improve performance and reduce database size

Data Cleansing Services
Data Cleansing Services

What is data cleansing?

Data cleansing is the process of identifying and removing obsolete or duplicate data from a database. This can help to improve performance and reduce database size.

There are a number of ways to cleanse a data, and the best approach depends on the specific database and the type of data that needs to be cleaned. One common method of data cleansing is to use a script to identify and remove records that meet specific criteria, such as those that are no longer in use.

Another approach is to use a database management tool to identify and remove duplicate data. This can be useful if there is a lot of redundant data in the database.

Why use professional data cleansing services?

There are many benefits to using a professional data cleansing service service. By outsourcing this task, you can save time and ensure accuracy.

A professional data cleansing service will have extensive experience in identifying and removing outdated or inaccurate information. They will also be able to correct any errors that may have been introduced into the database over time. This can improve the efficiency and accuracy of your database, and help to ensure that your data is up-to-date and accurate.

In addition, a professional database cleansing service can help to protect your data from fraud and identity theft. They will be able to identify any sensitive information that requires removal from the database. They will also take secure to prevent access of your data by anyone without authorisation.

Overall, using a professional database cleansing service can provide a number of benefits for your business. It can help to improve the accuracy and efficiency of your database, and it can also help to protect your data from fraud and identity theft.

If you are looking for a way to improve your database hygiene, then a professional database cleansing service is the perfect solution.

What is the difference between database cleansing and database cleaning?

There is a big difference between database cleansing and database cleaning. Database cleansing is the process of removing invalid or inaccurate data from a database, while database cleaning is the process of removing all traces of data from a database.

Database cleansing is necessary to ensure that the data in a database is accurate and up-to-date. You can do this through various methods. It may involve deleting old data, correcting incorrect data, or flagging erroneous records.

Database cleansing is an important step in maintaining a database’s accuracy and integrity.

Database cleaning, on the other hand, is necessary to protect the privacy of the people who have their data stored in the database. Once you remove all traces of data from a database, it becomes much more difficult for unauthorised individuals to access that data.

Database cleaning is an important step in protecting the privacy of database users.

Our data cleansing methodology

Our method of data cleansing reflects our dedication to preserving the integrity of your data ecosystem while optimising its usefulness for your business requirements. Below, we outline our proven process, seamlessly tailored to complement your requirements.

  • Thorough Assessment: We commence by conducting a meticulous assessment of your database’s architecture, content, and fidelity. This initial step enables us to grasp the nuances of your dataset and pinpoint areas requiring attention.
  • Issue Identification: Leveraging cutting-edge tools and methodologies, we meticulously identify an array of data anomalies, including duplicates, inconsistencies, and outdated entries. This step involves a complete review of data fields to rectify discrepancies and eliminate redundant information.
  • Customised Cleansing Criteria: Building upon the assessment findings, we devise bespoke cleansing criteria tailored to your dataset’s intricacies. Collaborating closely with your team, we ensure alignment with your organisational objectives and regulatory standards.
  • Precise Data Cleansing: Armed with established criteria, we execute the cleansing process with precision and care. Combining automated algorithms with manual validation, we rectify identified issues while upholding data integrity and consistency.

Customer data cleansing

A customer database is only as good as its accuracy, and if your customer data is inaccurate, you’re in trouble.

Cleaning your customer database is important for several reasons.

First, it ensures that your customer data is up-to-date and accurate. This means that you won’t be contacting customers who have already moved or unsubscribed, and you’ll be able to target your marketing efforts more effectively.

Second, cleaning your customer database helps protect your company against fraud. Invalid or outdated customer data can lead to fraudulent orders or other scams. By keeping your customer data clean, you can help protect yourself and your customers from fraud.

Third, cleaning your customer database can improve your customer service. If you have accurate contact information for all of your customers, you can easily reach out to them with news or updates. You can also more easily identify and resolve any customer service issues.

Cleaning your customer database may seem like a lot of work, but it’s important for the health of your business. Make sure to set aside time regularly to cleanse your customer data – it will save you time and money in the long run.

Contact Us

Make an enquiry about data cleansing services

How can our services benefit you?

When most people think of database cleansing, they think of removing duplicate records.

While this is an important part of database cleansing, it’s just one small piece of the puzzle. There are many other benefits to database cleansing that can add value to your data.

One major benefit is that database cleansing can improve the accuracy of your data. This is because cleansed data is typically more consistent and error-free than uncleaned data. As a result, you can rely on it more for decision-making and analysis.

By correcting inaccuracies, you can ensure that your data is as accurate as possible.

Useful Information

Frequently Asked Questions

We work with the UK’s leading B2B data aggregator who have been voted ‘Outstanding b2b Data Provider of the Year’ for a record 5 times. They take the very best parts of the top five data houses in the UK which they then use to create their b2b data master file, which we then supply from.

The data we supply is guaranteed accurate to industry high standards.

We must achieve a minimum of:

  • 98% postal address accuracy
  • 90% telephone number and contact name accuracy
  • 90% email address accuracy

Should we fall below any of the above minimum benchmarks we are obliged to provide a like for like replacement.

This means that customers can buy from us with total confidence, knowing that they have a safety net in place.

We supply our data in either excel or .csv format.

All you have to do, is request that your file is delivered in .csv format and should you need us to, we can format the columns accordingly.

We have worked with just about every CRM going and never had any issues. However, should anything come up, we are on hand to help in any way that we can.

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What types of businesses can benefit from B2B database cleansing?

Inaccurate data can lead to a number of problems for businesses, including incorrect information being displayed on reports and websites, incorrect orders being placed, and even missed opportunities.


Database cleansing can help to address these issues by identifying and correcting any inaccurate data within the database.

Database cleansing can also be beneficial for businesses that deal with a high volume of data. By ensuring that the data within their database is accurate and up-to-date, businesses can avoid the need to spend time manually checking and correcting data entry errors.

In order to get the most out of database cleansing, it is important to partner with a company that has experience in this area. A good database cleansing company will have the expertise and tools needed to identify and correct any inaccuracies in your database quickly and efficiently.

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    Improve accuracy of your data

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    Identify and correct inaccuracies in your data

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    Find and correct invalid entries

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    Enhance the usefulness of your data

Why Us



I have been continually impressed with the quality of data and level of service provided by Results Driven Marketing.

Their expert knowledge of data has added significant value to my client's campaigns and I would strongly recommend them to other marketing agencies that may be looking to increase client campaign response rates

Martin Long
Managing Director
Sugar Marketing
The customer service and quick turnaround that Results Driven Marketing provide is outstanding. Their pricing is very satisfactory and data is of better quality than previously experienced with other suppliers. I would highly recommend them.
Charlotte Devoir
Telecoms World PLC
I have worked with Steven at RD Marketing for a number of months now, purchasing several databases within that time. The data quality has been excellent, and as such we’re achieving great results with our in-house email marketing campaigns. I would highly recommend them
Dale Maycock
Senior Account Manager
The Think Tank