10,184 Care Home Records Deliver 95% Email Delivery Rate and New Clients
This care home database case study explores how Ashfield Services used 10,184 targeted England care home records supplied by Results Driven Marketing (RD Marketing) to support its B2B marketing activity.
Following its outreach campaign, Ashfield Services reported an average email delivery rate of 95% and confirmed that it had already acquired a couple of new clients.
The customer also reported beginning to see a return on investment, demonstrating how targeted care home contact data can support business development and customer acquisition.
The Customer: Ashfield Services
Ashfield Services purchased targeted business contact data from Results Driven Marketing to reach care homes across England.
For companies selling products or services to the care sector, identifying relevant organisations and obtaining suitable contact information is an important part of developing new customer relationships.
The objective was to reach a defined audience of care homes using targeted marketing data, rather than relying on an unrestricted database covering unrelated industries.
The Challenge: Reaching Care Homes Across England
The English care home sector includes residential care homes, nursing homes and organisations operating multiple care facilities.
For suppliers targeting this market, building an appropriate prospecting database can require considerable research.
Ashfield Services needed access to business contact information covering care homes throughout England to support its marketing activity.
A sector-specific database would allow the company to focus its outreach on organisations within its chosen market.
The Solution: 10,184 England Care Home Records
Results Driven Marketing supplied Ashfield Services with a targeted database containing 10,184 England care home records.
Database Overview
| Database Details | Information |
|---|---|
| Customer | Ashfield Services |
| Data supplier | Results Driven Marketing (RD Marketing) |
| Target industry | Care Homes |
| Geographical coverage | England |
| Records supplied | 10,184 |
| Marketing activity | Email outreach |
| Customer-reported average delivery rate | 95% |
| Reported commercial outcome | A couple of new clients |
The database provided Ashfield Services with a defined audience of businesses operating in the care home sector.
By focusing on one industry, the company could direct its marketing activity towards organisations relevant to its business development objectives.
The Results: 95% Email Delivery Rate and New Customers
Ashfield Services reported positive results after using its England care home database.
The customer highlighted three outcomes:
- 95% average email delivery rate across its reported campaign activity.
- A couple of new clients acquired following use of the database.
- Early return on investment, with the customer beginning to see commercial value from the campaign.
The reported delivery rate was particularly encouraging because successful email delivery is an important first step in reaching prospective customers.
However, email delivery alone does not guarantee engagement or conversion.
In this case, Ashfield Services also reported acquiring new clients, connecting its use of the database with a positive commercial outcome.
The customer did not provide financial figures for the new business, so a specific monetary return on investment has not been calculated.
The 95% email delivery rate is based on customer feedback and should not be interpreted as an independently audited email accuracy measurement.
What Ashfield Services Said
“I have used the England Care Home data and been pleasantly surprised with the 95% average delivery rate across the board.
Seen a couple of new clients added so am starting to see an ROI already.”
Ashfield Services
Why Targeted Care Home Data Matters
Businesses supplying products or services to care homes often need to reach a highly specific audience.
A general UK business database may include thousands of organisations outside their target market.
By using a care home database, suppliers can focus their marketing activity on relevant businesses within the care sector.
Targeted marketing data can help businesses identify potential customers, organise outreach campaigns and build a pipeline of prospective opportunities.
For Ashfield Services, the database provided 10,184 records covering care homes in England.
The customer-reported results suggest that this targeted approach supported successful email delivery and the acquisition of new clients.
Actual campaign performance will depend on factors such as the product or service being promoted, message relevance, sender reputation, targeting and follow-up activity.
How RD Marketing Supports Suppliers Targeting Care Homes
Results Driven Marketing supplies UK B2B contact databases for companies looking to reach specific industries, including care homes and other health and social care organisations.
Businesses can request targeted data using criteria such as:
- Industry and business activity.
- UK regions, counties and postcodes.
- Company size and turnover.
- Business characteristics.
- Decision-maker job roles.
- Available email, telephone and postal contact information.
RD Marketing also provides managed email marketing, telemarketing data, direct mail data and other lead generation services.
Its bespoke approach allows customers to request record counts and discuss their ideal target audience before purchasing.
Summary
Ashfield Services purchased 10,184 England care home records from Results Driven Marketing to support its B2B marketing activity.
Following its campaign, the company reported a 95% average email delivery rate, the acquisition of a couple of new clients and an encouraging early return on investment.
The case study demonstrates how targeted business contact data can support email outreach and customer acquisition in a specialist industry.
Looking to generate leads from UK care homes or other business sectors?
Explore RD Marketing’s UK B2B databases to find out how targeted business contact information can support your next campaign.