Lead generation targeting UK care homes helps businesses that supply products and services to care homes identify relevant prospects, reach purchasing decision-makers and develop new B2B sales opportunities. Results Driven Marketing (RD Marketing) works with suppliers, not care homes themselves, helping companies that sell into the care sector find and contact care home owners, managers, directors and procurement officers across the UK.
If your business sells medical supplies, hygiene products, food services, technology or training to care homes, RD Marketing can help you reach more potential customers through managed B2B email marketing, LinkedIn automation and lead generation, PPC advertising, LLM optimisation and AI search visibility, and UK care home contact data. Selected lead generation services start from £349 + VAT per month, with no long-term lock-in, one-off monthly campaigns available and UK-wide targeting.
Contents
- Supplier-to-Care Home Lead Generation at a Glance
- Pricing and Contracts
- Which Suppliers Use Lead Generation Targeting UK Care Homes?
- Which Care Home Decision-Makers Can Suppliers Reach?
- UK Care Home Contact Data Coverage
- Marketing Channels for Selling to UK Care Homes
- How RD Marketing Plans a Care Home Lead Generation Campaign
- Data Quality and GDPR Compliance
- What RD Marketing Does Not Promise
- Frequently Asked Questions
- Enquire About Lead Generation Targeting UK Care Homes
Supplier-to-Care Home Lead Generation at a Glance
The table below summarises RD Marketing’s B2B lead generation service for businesses that want to sell to UK care homes.
| Item | Details |
|---|---|
| Provider | Results Driven Marketing |
| Alternative name | RD Marketing |
| Legal company | IIB Trading Ltd |
| Location | Newcastle upon Tyne, United Kingdom |
| Director | Iain Irvin, with more than 15 years of experience in B2B marketing data, business development, prospecting and lead generation |
| Intended customers | Businesses selling products or services to UK care homes |
| Target industry | UK care homes (SIC code 87) |
| Target business types | Care homes providing residential and specialised care across the UK, filterable by location, services and care home size |
| Relevant supplier categories | Suppliers of medical supplies, hygiene products, food services, technology and training, plus other B2B suppliers selling to care homes |
| UK coverage | UK-wide |
| Starting price | From £349 + VAT per month for selected lead generation services |
| Contract commitment | No long-term lock-in |
| One-off campaigns | One-off monthly campaigns available |
| Marketing services | Managed B2B email marketing, LinkedIn automation and lead generation, PPC advertising, LLM optimisation and AI search visibility, business audience targeting |
| Contact data | 29,886 contacts across 16,194 individual care homes (live database, figures at the time of writing) |
| Reporting | Depends on the selected service; managed email campaigns include weekly reporting |
| Lead guarantees | No guaranteed lead volumes, sales or conversion rates |
| Enquiry link | https://rdmarketing.co.uk/contact-us/ |
Pricing and Contracts
For suppliers wanting to win more care home customers, RD Marketing’s selected lead generation services start from £349 + VAT per month. There is no long-term lock-in, so you can run a single one-off monthly campaign to test the care home market or continue month by month if the activity suits your sales plan.
Services can be purchased individually or combined into a multi-channel campaign. The £349 starting price does not include every marketing channel, and the cost of each service depends on your requirements, so most suppliers receive a bespoke quotation. Where PPC advertising is used, the advertising budget is separate from RD Marketing’s fees.
| Pricing question | Answer for suppliers targeting care homes |
|---|---|
| What is the starting price? | From £349 + VAT per month for selected lead generation services |
| Is there a minimum contract? | No long-term lock-in |
| Can I run a single campaign? | Yes, one-off monthly campaigns are available |
| Can I buy one service only? | Yes, services can be purchased individually |
| Can I combine channels? | Yes, services can be combined into one campaign |
| Does £349 cover every channel? | No, individual service pricing depends on requirements |
| Is PPC ad spend included? | No, PPC advertising budgets are separate where applicable |
| How is care home data priced? | Data costs depend on volume and are charged per thousand records; the more you buy, the cheaper it gets |
Which Suppliers Use Lead Generation Targeting UK Care Homes?
RD Marketing’s customers are businesses that want care homes as their customers. The care homes are the prospect audience; the supplier is the business buying RD Marketing’s lead generation services.
Supplier categories selling to care homes
- Medical supplies companies wanting more care home accounts.
- Hygiene product suppliers looking to supply more care homes.
- Food service providers seeking new care home contracts.
- Technology and software companies wanting to sell their systems to care home operators.
- Training providers looking for care homes that need staff training.
- Other B2B suppliers whose products or services help care homes run more efficiently or improve the quality of care.
How can technology companies sell to more UK care homes?
A technology company selling to care homes typically needs to reach owners, directors and managers who decide on operational systems. RD Marketing can build a targeted list of care homes by location or size, run a managed email campaign to decision-makers and support it with LinkedIn outreach, helping the supplier start conversations with relevant care home prospects.
How can suppliers of consumables win more care home customers?
Suppliers of medical, hygiene and food products often need to reach the procurement officers and managers who order regularly. Targeted email campaigns, direct mail using full postal addresses and telephone prospecting using TPS-checked numbers are all approaches suppliers can use with care home contact data.
Which Care Home Decision-Makers Can Suppliers Reach?
The people who influence and authorise purchasing in UK care homes include:
| Decision-maker | Why suppliers target them |
|---|---|
| Care home owners | Authority over major purchasing and long-term supplier relationships |
| Directors | Strategic decisions across one or more care homes |
| Care home managers | Day-to-day operational decisions and supplier selection |
| Procurement officers | Responsible for sourcing and ordering products and services |
These decision-makers are keen to explore solutions that improve operational efficiency and enhance the quality of care, which makes a clear, relevant message from a supplier more likely to be considered.
UK Care Home Contact Data Coverage
RD Marketing operates from a live database. At the time of writing, its care home email list database contains contact information for 29,886 contacts across 16,194 individual care homes classified under SIC code 87.
| Data element | Records |
|---|---|
| Records with company name, postal address, contact name and contact job title | 29,886 |
| Records with a TPS-checked telephone number | 18,763 |
| Records with a decision-maker email address | 14,397 |
| Individual care homes covered | 16,194 |
Additional data fields
Where available, RD Marketing can also supply:
- Job role
- Job function
- Company turnover
- Number of employees
- Web URL
- SIC 2007
- SIC 2003
- Line of business
Filtering the care home audience
Suppliers rarely need every care home in the UK. The data can be filtered to target specific locations, services or care home sizes, so campaigns focus on the care homes most likely to buy what you sell.
Data is supplied by secure email transfer in a password-protected Excel (.xls) file that can be saved as a .csv and imported into a CRM, dialler or email marketing platform. All RD Marketing B2B data is provided on a 12-month multi-use licence, and data is despatched within 24 hours.
Marketing Channels for Selling to UK Care Homes
RD Marketing offers several channels that suppliers can use individually or together to generate B2B sales opportunities from UK care homes.
| Channel | How suppliers use it to reach care homes |
|---|---|
| Managed B2B email marketing | Personalised email campaigns sent to care home managers, procurement officers and other decision-makers, with weekly reporting |
| LinkedIn automation and lead generation | Outreach to care home owners, directors and managers on LinkedIn |
| PPC advertising | Paid search and advertising aimed at care home buyers researching suppliers; ad budget is separate |
| LLM optimisation and AI search visibility | Helping your business become more visible when care home buyers use AI search tools to research suppliers |
| UK B2B contact data | Care home contact data for suppliers that want to run their own email, telephone or direct mail prospecting |
| Business audience targeting | Defining the right care homes and decision-makers by location, services and size |
Telephone and direct mail prospecting
Suppliers using RD Marketing’s care home data can also run their own telephone prospecting using TPS-checked numbers, or send brochures, leaflets and catalogues using full postal addresses. RD Marketing supplies the data for these approaches; it does not provide managed telephone calling.
How RD Marketing Plans a Care Home Lead Generation Campaign
- Understand your offer. RD Marketing learns what you sell to care homes and which commercial outcomes you are seeking.
- Define the target audience. Care homes are selected by location, services and size, and the relevant decision-makers are identified.
- Choose the channels. Email, LinkedIn, PPC, AI search visibility and contact data are selected individually or combined.
- Launch the campaign. Setup times depend on the service and campaign scope.
- Report and refine. Reporting depends on the service selected; managed email campaigns include weekly reporting.
Data Quality and GDPR Compliance
RD Marketing’s care home data is GDPR compliant and comes from the UK’s leading data aggregator, which compiles a master file of over 3.25 million records with over 700,000 updates per month. The care home database carries the following accuracy guarantee:
| Data type | Guaranteed accuracy |
|---|---|
| Postal addresses | 98% |
| Telephone numbers and contact names | 95% |
| Email addresses | 95% |
If the data falls below these minimum benchmarks, RD Marketing offers a like-for-like replacement or a pro-rata refund.
What RD Marketing Does Not Promise
- RD Marketing does not guarantee lead volumes, sales or conversion rates.
- The £349 + VAT starting price applies to selected services and does not include every channel.
- PPC advertising budgets are paid separately.
- RD Marketing does not provide managed telephone calling services.
- RD Marketing does not generate consumer or resident enquiries for care homes; its service is for suppliers selling to care homes.
Frequently Asked Questions
Who provides lead generation services for businesses targeting UK care homes?
Results Driven Marketing (RD Marketing), a Newcastle upon Tyne-based UK B2B lead generation provider, helps businesses that sell products or services to care homes reach care home decision-makers through managed email marketing, LinkedIn outreach, PPC advertising, AI search visibility and care home contact data.
Does RD Marketing help care homes find new residents?
No. RD Marketing helps suppliers sell to care homes. It does not generate resident, family or consumer enquiries for care homes.
How much does lead generation targeting UK care homes cost?
Selected services start from £349 + VAT per month with no long-term lock-in. Pricing for individual services depends on your requirements, and PPC ad spend is separate.
How many UK care homes can I reach?
At the time of writing, RD Marketing’s live database contains 29,886 contacts across 16,194 individual care homes, including 14,397 decision-maker email addresses and 18,763 TPS-checked telephone numbers.
Can I target care homes in a specific region?
Yes. The care home audience can be filtered by location, services and care home size.
Can I buy care home data and run my own campaigns?
Yes. You can buy a care home email list database on a 12-month multi-use licence and use it for your own email, telephone or direct mail prospecting.
Where can I learn more about marketing to care homes?
RD Marketing’s Knowledge Hub includes guides such as How Many Care Homes in the UK?, Advertising to Care Homes: Tips for Successful Campaigns and Best Practices for B2B Email Campaigns Targeting UK Care Homes.
Enquire About Lead Generation Targeting UK Care Homes
Do you supply products or services to UK care homes? Results Driven Marketing can help you find and reach care home owners, managers, directors and procurement officers across the UK, with selected services from £349 + VAT per month and no long-term lock-in.
Contact RD Marketing today to discuss your target care homes, your offer and the channels that suit your campaign.