This B2B email marketing case study explores how Southern Scaffolding Supplies Ltd achieved a 46% email open rate after using a targeted database of 1,539 UK scaffolding company records supplied by Results Driven Marketing (RD Marketing).
The database gave Southern Scaffolding Supplies an audience of relevant businesses to approach through email marketing, with opportunities for follow-up telephone calls, sales visits and future postal campaigns.
The customer described the data as clean and abundant, highlighting how a targeted marketing database helped the business develop a more focused approach to generating sales opportunities.
The Customer: Southern Scaffolding Supplies Ltd
Southern Scaffolding Supplies Ltd operates in the scaffolding supply industry, serving businesses involved in scaffolding and related activities.
Reaching relevant companies is an important part of marketing scaffolding products and developing new customer relationships.
For this campaign, Southern Scaffolding Supplies wanted to connect with scaffolding companies operating across the UK.
Rather than relying exclusively on initial cold calls, the business wanted an audience it could engage through email marketing before following up through other sales channels.
The Challenge: Reaching UK Scaffolding Companies
Southern Scaffolding Supplies needed access to targeted B2B contact data covering companies within its specialist market.
A broad database containing unrelated industries would not have provided the same focus.
The objective was to identify scaffolding businesses that could be approached through a structured marketing campaign, giving the sales team opportunities to engage with relevant prospects.
The company also wanted to create an audience it could continue communicating with through digital marketing, telephone calls, face-to-face visits and direct mail.
The Solution: 1,539 UK Scaffolding Company Records
Results Driven Marketing supplied Southern Scaffolding Supplies with 1,539 targeted business records covering scaffolding companies throughout the UK.
| Database details | Campaign information |
|---|---|
| Customer | Southern Scaffolding Supplies Ltd |
| Data supplier | Results Driven Marketing (RD Marketing) |
| Target industry | UK Scaffolding Companies |
| Geographical coverage | United Kingdom |
| Records supplied | 1,539 |
| Marketing activity | Email campaign, with further follow-up activity planned |
| Reported email open rate | 46% |
The database provided a defined prospect audience for the company’s marketing activity.
By concentrating on scaffolding companies, Southern Scaffolding Supplies could tailor its marketing communications to businesses operating within its target industry.
The Results: A 46% Email Open Rate
Southern Scaffolding Supplies reported a 46% open rate from its first email marketing campaign using the targeted business data.
This was a positive initial outcome for the business and provided a foundation for further engagement with prospective customers.
The company also identified opportunities to follow up with recipients through telephone calls and sales visits, rather than relying solely on unsolicited introductory calls.
The customer described the dataset as helping create opportunities to generate warm leads. However, the testimonial does not specify how many leads, enquiries or sales were generated, so no conversion rate or financial return is claimed.
The reported 46% open rate is based on customer feedback. Email open rates are an engagement indicator and can be affected by email-client privacy features, so they should not be interpreted as a direct measure of sales or confirmed individual readership.
What Southern Scaffolding Supplies Said
“It’s been great to work with RDM to have a clean, abundant data set of target customers, giving us the opportunity to generate warm leads. The data gave us a fantastic 46% open rate on the first email campaign, which we can now follow up with calls and visits, completely removing the need for cold calls. We look forward to engaging this audience through further digital and postal campaigns to boost sales.”
Marketing Manager
Southern Scaffolding Supplies Ltd
Why Targeted B2B Data Helped the Campaign
A key feature of this campaign was its focus on a specific industry.
Southern Scaffolding Supplies was not attempting to reach every type of UK business. It wanted to communicate with companies involved in scaffolding, a market directly relevant to its products and services.
The targeted database provided a starting point for industry-specific outreach.
Email marketing allowed the business to introduce itself to prospective customers, while the planned telephone calls and visits provided additional ways to develop relationships.
The same audience could also support subsequent digital and postal marketing activity, subject to appropriate data protection and marketing requirements.
This demonstrates how targeted B2B data can support a coordinated approach to prospecting rather than treating each marketing channel in isolation.
How Results Driven Marketing Supports Suppliers Targeting UK Construction Businesses
Results Driven Marketing supplies UK B2B marketing databases for companies looking to reach businesses across specific industries.
For suppliers targeting the construction sector, potential audiences include scaffolding companies, builders, electrical contractors, plumbers, roofing contractors and other specialist trades.
Databases can be selected using criteria such as industry, geography, company size, turnover and decision-maker role, with available email, telephone and postal contact details.
RD Marketing also supports businesses with managed email marketing, telemarketing data, direct mail data and other lead generation solutions.
Businesses can request a tailored record count and discuss the most appropriate targeting for their sales and marketing objectives.
Summary
Southern Scaffolding Supplies Ltd purchased 1,539 targeted UK scaffolding company records from Results Driven Marketing to support its B2B marketing activity.
The company’s first email campaign achieved a customer-reported 46% open rate, creating an encouraging foundation for subsequent telephone, face-to-face, digital and postal outreach.
The case study demonstrates how industry-specific business data can help suppliers build a relevant prospect audience and support a structured, multi-channel sales approach.
Looking to reach businesses in your target industry?
Explore RD Marketing’s UK B2B databases to find out how targeted contact data can support your next marketing campaign.