How Redwood Insurance Brokers Generated New Business Using Targeted B2B Data
Redwood Insurance Brokers used a targeted UK B2B database supplied by Results Driven Marketing (RD Marketing) to support business development across seven construction-related industries.
The database contained 2,320 business records covering Building Contractors, Electricians, HVAC Contractors, Plumbers, Roofers, Flooring Contractors and Groundwork Contractors across Essex, Kent, Hertfordshire and Cambridgeshire.
After approaching approximately 10% of the database, Redwood reported securing a couple of new cases and generating around six additional leads.
With approximately 90% of the records still to be approached at the time of the feedback, the campaign had already delivered encouraging early results.
The Challenge: Reaching Construction and Trade Businesses
Redwood Insurance Brokers wanted to identify prospective commercial insurance customers operating within specific construction and trade sectors.
Its geographical focus included Essex, Kent, Hertfordshire and Cambridgeshire.
Rather than approaching businesses across an unrestricted market, Redwood wanted a targeted database covering companies that matched its chosen industries and locations.
This would allow its business development team to concentrate on relevant prospects and organise its outreach more effectively.
The Solution: 2,320 Targeted Business Records
Results Driven Marketing supplied a bespoke database containing 2,320 business records across seven sectors.
Database Breakdown
| Target Industry | Records Supplied |
|---|---|
| Building Contractors | 813 |
| Electricians | 466 |
| HVAC Contractors | 433 |
| Plumbers | 239 |
| Roofers | 183 |
| Flooring Contractors | 112 |
| Groundwork Contractors | 74 |
| Total | 2,320 |
The database covered businesses across Essex, Kent, Hertfordshire and Cambridgeshire, giving Redwood a defined audience for its commercial insurance prospecting.
RD Marketing’s standard published pricing for UK B2B data starts at £295 + VAT per 1,000 records, with volume pricing available on larger orders. Individual quotations depend on targeting requirements and the data requested.
Customer-specific commercial terms remain confidential.
The Results: New Cases and Additional Sales Opportunities
Redwood’s early campaign feedback was positive.
After approaching approximately 10% of its database, the business reported:
- A couple of new cases secured.
- Approximately six solid leads added to its sales pipeline.
- Around 90% of the supplied records still available for future outreach.
Based on the total database size, 10% represents approximately 232 business records.
The results therefore demonstrate that Redwood generated new business opportunities after working through only a relatively small portion of its available prospects.
The financial value of the cases and leads was not disclosed, so no monetary return on investment has been calculated.
What Redwood Insurance Brokers Said
“Although we’ve only reached out to approximately 10% of the contacts we received, and have already landed a couple of new cases. We’ve also added around 6 solid leads to the pipeline. We’ve had a very positive start to the campaign.”
Business Development Coordinator
Redwood Insurance Brokers
Why Targeted Data Can Benefit Commercial Insurance Brokers
Commercial insurance brokers frequently need to identify businesses operating within particular sectors or geographical areas.
Construction and trade businesses provide opportunities for brokers offering insurance products relevant to their activities.
By purchasing a targeted database, brokers can develop a defined prospecting audience rather than spending time identifying businesses individually.
For Redwood, the initial targeting covered seven industries across four counties.
The feedback demonstrates how business development activity using targeted records can generate early results while leaving a substantial prospect pool available for future campaigns.
Individual outcomes will depend on the insurance products offered, outreach strategy, timing and the effectiveness of subsequent sales conversations.
How RD Marketing Supports Insurance Broker Lead Generation
Results Driven Marketing supplies targeted UK B2B contact databases for companies looking to reach new business customers.
For commercial insurance brokers, databases can be selected using criteria including:
- Industry and business activity.
- Counties, regions and postcodes.
- Company size and turnover.
- Decision-maker roles.
- Available telephone, email and postal contact information.
RD Marketing also provides email marketing, telemarketing data, direct mail data and other lead generation solutions.
Businesses can request available record counts and discuss their targeting requirements before purchasing.
Summary
Redwood Insurance Brokers received 2,320 targeted UK business records covering seven construction-related industries across Essex, Kent, Hertfordshire and Cambridgeshire.
After approaching approximately 10% of those records, Redwood reported securing a couple of new cases and generating around six further leads.
With most of the database remaining available for outreach, the campaign made an encouraging start.
The case illustrates how targeted UK B2B marketing data can support commercial insurance prospecting and create new business opportunities.
Looking to reach more UK businesses?
Explore RD Marketing’s UK B2B databases to discuss a targeted dataset for your next campaign.