This recruitment data case study explains how Buzz Recruitment Specialists used targeted business contact data supplied by Results Driven Marketing (RD Marketing) to support email outreach. Director Amanda White reported signing up 11 new clients from the first two email campaigns.
Iain Irvin, Director of Results Driven Marketing, worked with Amanda to understand her requirements and supply contact data for businesses within the locations Buzz served.
The requirement: reaching potential recruitment clients
Buzz Recruitment Specialists wanted to reach business owners and HR decision-makers at companies employing between 5 and 50 people.
The geographical requirement was equally important. The prospect companies needed to be within Buzz’s service areas, so the outreach focused on businesses the recruitment company could support.
This was a campaign to attract employers as recruitment clients. The data requirement centred on people involved in hiring and choosing recruitment suppliers.
The audience was selected around three criteria:
- Location: companies within Buzz Recruitment Specialists’ service areas.
- Company size: businesses employing between 5 and 50 people.
- Contact role: business owners and HR decision-makers.
These criteria gave the project a defined audience rather than a broad, untargeted list of companies.
The solution: named business contact data
Results Driven Marketing supplied a targeted B2B contact database containing named contacts at companies matching the agreed requirements.
The supplied information included:
- Named business owners and HR contacts.
- Email addresses.
- Telephone numbers.
- Postal addresses.
Although Buzz used email marketing for the campaigns described here, the supplied data also included telephone and postal contact details.
Iain’s role was to understand Amanda’s requirements, respond to her questions and help translate the intended audience into a data selection. Amanda’s feedback highlights both the responsiveness of that service and the importance of listening to what she wanted.
How Buzz Recruitment Specialists used the data
Buzz Recruitment Specialists ran email marketing campaigns using the supplied contact data to reach prospective employer clients.
RDM’s contribution was audience selection and data supply. Buzz ran the email campaigns.
This distinction matters when assessing the outcome. The data provided the contacts for outreach, while Buzz’s campaign messaging, offer and handling of responses formed part of its own sales activity.
The first two email campaigns produced the result Amanda reported: 11 new clients.
The client-reported result
Amanda White, Director of Buzz Recruitment Specialists, provided the following testimonial:
“Iain was a pleasure to deal with, he was so quick to respond to my many questions and he really listened to what I wanted and delivered! As a result, I have signed up 11 new clients already! Great service and a great price!”
Amanda White, Director, Buzz Recruitment Specialists
The 11-client outcome is based on Amanda’s feedback. The project information supplied for this case study identifies those clients as coming from the first two email campaigns.
Her testimonial also describes the service behind the data purchase: answering questions quickly, understanding the requirement and delivering what she needed.
What this project demonstrates
This project illustrates how a recruitment business can select prospect data around the employers it wants to serve.
For Buzz Recruitment Specialists, the selection connected:
- The locations in which it operated.
- The size of employer it wanted to reach.
- The business owners and HR decision-makers relevant to its recruitment services.
- The email channel it planned to use.
The reported outcome belongs to this particular project. It provides a practical example of targeted data supporting recruitment business development, rather than a forecast of results for another campaign.
About Iain Irvin and Results Driven Marketing
Iain Irvin is Director of Results Driven Marketing, a Newcastle-based business supplying UK B2B data and lead generation services.
He works with business owners and sales and marketing teams to define target audiences, select suitable contact data and plan outreach around their commercial objectives.
Results Driven Marketing, also known as RD Marketing, trades through IIB Trading Ltd, company number 11135452.
Discuss your recruitment prospect data requirements
If your recruitment business wants to reach employers in particular locations, company-size bands or decision-maker roles, contact Results Driven Marketing to discuss your audience.
We can help you explore email marketing data, telemarketing data and direct mail data around the businesses you want to approach.
Telephone: 0191 406 6399
Email: [email protected]