Workforce Management Marketing Package

Buy Data Data Services

Our Workforce Management Databases are specifically designed to help workforce management services providers advertise their services directly to senior human resources contacts within commercial and industrial organisations.

In total, we hold 237,654 records for HR decision–makers, business owners, managing directors, directors and many more senior contacts within organisations.

We offer our clients the opportunity to select a bespoke database, from this wider database, to meet their specific marketing needs.

You can select by:

Sector
Location
Number of employees
Company turnover
Contact job title/function

Workforce Management Marketing Package

All records are guaranteed accurate to industry–high standards and are GDPR compliant.

Each record comes complete with:

Company name
Full postal address
Contact name
Contact email address
TPS checked telephone number
Industry sector
Number of employees
Company turnover

We work with the UK’s leading data aggregator who take the very best parts of the top five data houses to create their master file which we supply from. They have been voted ‘Outstanding B2B Data Provider of the Year’, for a record five times and have been established for over thirty years.

Every file we supply is also guaranteed accurate to industry high standards:

98% postal address accuracy
90% telephone number and contact name accuracy
90% email address accuracy

Should we fall below any of the above accuracy guarantees we must supply a like for like replacement or pro-rata refund.

Alongside this database, we can also supply:

An affordable email marketing platform that offers exceptional deliverability and the ability to send to all datasets, purchased or otherwise.
Managed email marketing campaigns designed to generate inbound leads.

For more information about how our UK Workforce Management Marketing Package can help you generate more leads via postal, telephone or email marketing, feel free to drop us a line on 0191 406 6399 or at info@rdmarketing.co.uk

Email Marketing to a Workforce Management Marketing Package

The Benefits of Email Marketing to Your Workforce Management Marketing Package

Email marketing is one of the most powerful tools you can use within your Workforce Management Marketing Package. It’s fast, direct, and—when done right—deeply personal. Plus, it offers a cost-effective way to build meaningful connections with your audience. Here’s why email marketing should be a key player in your workforce management strategy.

Increased Engagement Through Personalised Emails

One of the best things about email marketing in a Workforce Management Marketing Package is personalisation. Rather than sending out generic messages, you can tailor your content based on your audience’s specific needs. Whether it’s decision-makers, HR teams, or operational managers, everyone appreciates feeling like the message was written just for them. And guess what? Personalised emails drive higher engagement rates. When people feel that the email speaks directly to them, they’re much more likely to open it, click through, and respond.

Tailored content for different audience segments
Personalisation boosts open rates and click-through rates

Cost-Effectiveness Compared to Other Marketing Channels

In terms of cost-effectiveness, email marketing is hands-down one of the best strategies for any Workforce Management Marketing Package. Unlike traditional advertising channels, there’s no need for hefty ad spends. You can reach a large number of recipients without breaking the bank. When you combine that with the ability to easily track performance metrics, you’re looking at a marketing approach that’s not only affordable but also highly measurable.

Low costs to implement
High return on investment with measurable results

Higher ROI Through Automation and Targeted Campaigns

Here’s where it gets really exciting—automation. Email marketing allows you to set up workflows that send targeted campaigns at just the right moment. Whether it’s a follow-up to a recent inquiry or a timely message based on user behavior, automation helps increase efficiency and boost ROI. And since workforce management involves a lot of moving parts, targeted email campaigns can help keep key stakeholders informed and engaged without constant manual intervention.

Automated workflows increase efficiency
Targeted campaigns drive better results and higher ROI

Building Long-Term Relationships With Clients and Prospects

Finally, one of the often-overlooked benefits of email marketing in your Workforce Management Marketing Package is relationship-building. Sending consistent, valuable content keeps your brand top of mind. Over time, this builds trust, loyalty, and long-term relationships with clients and prospects alike. By nurturing these relationships through regular email contact, you’re not just making sales—you’re creating lasting partnerships.

Regular, valuable content fosters trust
Long-term relationships lead to repeat business and referrals

What Are the Advantages of Email Marketing to Your Workforce Management Marketing Package?

When it comes to promoting workforce management solutions, email marketing offers unique advantages that make it an invaluable part of your Workforce Management Marketing Package. From reaching the right audience at the right time to delivering content that speaks to their exact needs, email marketing allows for a level of precision that’s hard to match with other marketing channels.

Ability to Segment Audiences Based on Job Roles or Decision-Making Authority

One of the most significant advantages of email marketing in a Workforce Management Marketing Package is segmentation. Unlike broad advertising campaigns that cast a wide net, email marketing allows you to divide your audience into highly targeted segments. This could be based on job roles, departments, or decision-making authority within the organisation. For example, a message intended for HR managers will differ from one aimed at C-level executives.

Segment by job roles, department, or company size
Create tailored messages for different decision-makers
Ensure your email lands in the right inbox with the right message

Tailoring Content to the Specific Needs of Workforce Management Clients

Every client in the workforce management space has different pain points, and a one-size-fits-all message just won’t cut it. With email marketing, you have the flexibility to customise your messaging to address the exact challenges faced by your clients. Whether they need help with scheduling, payroll management, or employee engagement, you can create emails that directly speak to their concerns.

Personalised content that resonates with each client’s unique challenges
Address specific workforce management issues like time tracking or employee retention
Use dynamic content to keep messages relevant

By tailoring your messages and segmenting your audience, email marketing becomes a powerhouse for driving results within your Workforce Management Marketing Package. You’re not just sending out emails—you’re delivering solutions directly to the people who need them most.