What’s the Best B2B Data Provider in the UK? A Buyer’s Guide

What’s the best B2B data provider in the UK? It’s a question every sales or marketing leader faces when they’re tired of underperforming campaigns, stale data, and suppliers who disappear after the invoice. Whether you’re running email outreach, cold calls, or direct mail, the quality of your marketing list directly affects your results — and your budget.

We speak with SME owners, sales directors, and marketers every week who’ve been burned by vague promises, bloated lists, or compliance headaches. If that sounds familiar, you’re not alone — but there is a better way.

This guide will walk you through exactly what to look for in a data provider, how to compare your options, and which questions to ask before you spend a penny. We’ll also show you why hundreds of UK businesses trust Results Driven Marketing to supply accurate, targeted data that gets results. No fluff. Just straight-talking advice you can act on.

Why Choosing the Right B2B Data Provider Matters

Marketing success starts with accurate, targeted data. No matter how compelling your message is, it won’t convert if it’s landing in the wrong inbox or being dialled to the wrong number.

Unfortunately, many SMEs in the UK waste time and money on outdated, irrelevant, or non-compliant lists. We’ve seen it all: directors receiving emails meant for interns, sales teams chasing numbers that don’t exist, and campaigns derailed by high bounce rates or CTPS complaints.

Here’s why your data provider matters:

• Every decision-maker missed is a sale lost – You need precise targeting, not just a bulk list.

• Bad data costs more than good data – Lower response rates = higher cost per lead.

• GDPR compliance is non-negotiable – Breaching it can land you in serious legal trouble.

• Support makes all the difference – When you have questions, you need real answers fast.

Getting this decision right doesn’t just improve your campaigns — it protects your brand and boosts your ROI.

What Makes a Great B2B Data Provider?

Not all data providers are created equal. The best ones do more than just deliver a spreadsheet — they offer quality, compliance, flexibility, and actual support. Here’s what to look for:

Data Accuracy & Recency

• Fresh data = better results. You want records that are recently updated, not recycled from last year.

• Ask about update cycles. A good provider will refresh their database regularly — monthly is ideal.

• Watch for bounce rates. Some level is inevitable, but providers should offer replacements below an agreed threshold.

GDPR & CTPS Compliance

• GDPR matters. Your provider should supply lawful data suitable for B2B outreach in the UK.

• CTPS checking is essential. Calling a registered number could mean fines — your supplier should screen for this.

• Ask for their compliance process. If they’re vague or cagey, walk away.

Targeting Flexibility

• You should choose the filters — not them. Whether it’s industry, company size, job title, or region, your provider should tailor the list to your needs.

• Multi-channel use. Confirm the data is fit for your preferred marketing channels: email, phone, or post.

• Niche targeting should be possible. The best suppliers offer depth, not just broad coverage.

Support and Service

• You’re not just buying data — you’re buying expertise.

• Can they advise on which filters make sense?

• Will they tell you if your brief doesn’t stack up?

• Are they reachable if something goes wrong?

A great provider makes you feel confident, not confused. Look for one who treats your success as their priority — not just a transaction.

Comparing the Top B2B Data Providers in the UK

When searching for the best B2B data provider in the UK, you’ll come across a handful of well-known names. But not all providers suit every business, and price isn’t the only factor worth considering.

Key Players in the Market

Here are some of the most commonly used UK-based B2B data providers:

• Results Driven Marketing – Specialist in SME targeting, fast turnaround, high accuracy focus

• CorpData – Established provider with a focus on compliance and permissions

• 118 Information – Large-scale database provider; good for general reach

• Experian – Known for consumer credit data, but offers business data too

• Market Location – Focused on telemarketing data and larger databases

Comparison Table

What Real Clients Say

• SMEs favour personal service. Many businesses prefer a human touch — someone who listens to their needs and offers real advice.

• Speed and responsiveness matter. Waiting days for counts or chasing support kills momentum.

• Flexible targeting is key. Providers that lock you into vague packages often under-deliver.

If you’re investing in data, you want clarity, accuracy, and a team who helps you make the most of it. The right partner won’t just supply data — they’ll help you generate more business.

Key Questions to Ask Before You Buy

Before you commit to any B2B data provider, it’s worth asking the right questions to avoid surprises later. A strong provider won’t hesitate to give clear, confident answers — and the weak ones will reveal themselves fast.

Around Targeting

• Can they filter by your ideal criteria? (e.g. sector, turnover, job role, location)

• Do they have volume in your niche? Some sectors are harder to reach — make sure they’ve got depth where it matters.

• Can they provide a sample count before quoting? This gives you a feel for coverage and precision.

Around Support

• What’s the turnaround time for delivery? Same-day or next-day should be standard.

• Is there a named contact you can speak to? You want more than a generic inbox.

• Will they help guide your brief? A good provider challenges unclear requests and offers improvements.

Around Cost

• Is pricing transparent and all-inclusive? Be wary of vague quotes or hidden charges for usage or licensing.

• Do they offer volume discounts? If you’re buying in bulk, the cost per 1,000 should reduce.

• Are there minimum order requirements? Not every SME wants 50,000 records — check if smaller, targeted campaigns are supported.

Asking these upfront will save you time, money, and frustration. A provider that ticks these boxes isn’t just selling data — they’re helping you succeed.

Why Choose Results Driven Marketing

When SMEs ask what’s the best B2B data provider in the UK, we believe the answer should be more than just a name — it should be a company that actually understands what businesses like yours need to grow.

Our Approach

We’re not a faceless data warehouse. We’re a small, experienced team who deliver accurate, targeted lists with advice that’s tailored to your goals — not just your budget. Whether you’re new to outreach or scaling a sales team, we treat every order like a growth opportunity.

• Fast turnaround — Most lists delivered same day

• No fluff or upselling — Just honest, practical guidance

• Focused on results, not volume — We help you reach the right people, not just more people

Data Accuracy & Guarantees

• 40-point quality check on every dataset

• 95%+ accuracy on emails and phone numbers

• Free replacements if accuracy dips below our standard

• 700K+ updates monthly from trusted UK data sources

We know bad data hurts — that’s why we work hard to ensure ours doesn’t.

Support That Goes Beyond

• Direct access to our team — no tickets, no bots

• Help refining your brief to get the most relevant data

• Advice on usage and compliance included as standard

• Local, UK-based support that understands your market

At Results Driven Marketing, our mission is simple: help businesses go from bad data to more customers and profits. And we’ve done it for hundreds of SMEs just like yours.

Final Thoughts – Get the Data You Deserve

If you’ve been wondering what’s the best B2B data provider in the UK, the answer isn’t just about the biggest brand or cheapest list. It’s about who understands your goals, offers accurate targeting, and actually helps you get results.

The wrong provider can cost you leads, time, and credibility. The right one becomes a genuine part of your growth engine — supporting your outreach, respecting your budget, and making sure your campaigns hit the mark.

At Results Driven Marketing, we’re built for SME decision-makers who are done with vague promises and want real outcomes. If that sounds like you, we’d love to help.

📞 Want to see how many businesses match your ideal target?

Contact us for a free data consultation or buy email lists tailored to your exact audience.

Results Driven Marketing
Accurate marketing lists for UK SMEs – email, telemarketing, and direct mail data tailored to your campaigns
📞 0191 406 6399 | rdmarketing.co.uk
Based at Cobalt Business Exchange, Newcastle upon Tyne