UK Vets Database

UK Vets Database

Navigating the veterinary sector can often feel like treading unfamiliar territory, but with our vets database, the journey becomes intuitive and strategic.

Companies aiming to connect with veterinary practices frequently face challenges such as outdated contacts, generic outreach, or the vast diversity of the veterinary landscape.

Our vets database stands as the solution to these dilemmas. Expertly curated, this database ensures that businesses can directly communicate with veterinary professionals, fine-tuning their marketing efforts for maximum impact.

Dive in as we unpack the unparalleled advantages of this marketing tool and its role in revolutionising connections within the veterinary world.

Table of contents:

    What is the UK Vets Database?

    Used to generate leads and new business, our UK Vets Database is a marketing tool used by companies looking to advertise their services directly to principal contacts within veterinary practices.

    UK Vets Database provides a fantastic platform from which to launch targeted email campaigns to generate new business.

    Who uses the UK Vets Database?

    It is successfully used by software developers and suppliers, veterinary product suppliers, professional training organisations, recruitment companies, furniture and equipment suppliers and many more…

    Where does the UK Vets Database originate?

    We work with the UK’s leading data aggregator who have been voted b2b data supplier of the year for a record five times.

    Established for over thirty years, they take the very best parts of the top five data houses in the UK to compile their master file of over 3.25 million records, which we supply from.

    How many records does the UK Vets Database contain?

    At the time of writing (we operate from a live database)…

    The UK Vets Database contains contact information for 12,696 contacts across 5,506 individual veterinary practices.

    What does a record on our UK Vets Database contain?

    Each record can come complete with:

    • Company name
    • Full postal address
    • Contact name
    • Direct email address (2,973 records)
    • TPS checked telephone number (3,395 records)
    • Industry sector
    • Number of employees
    • Company turnover

    Can the UK Vets Database be filtered?

    Absolutely. We understand that no two customers the same and encourage each to discuss their individual needs with us.

    Our consultants are more than happy to talk you through we can go about making this meet your specific markets, exactly.

    How accurate is the UK Vets Database?

    Every file we supply is also guaranteed accurate to industry high standards:

    • 98% postal address accuracy
    • 90% telephone number and contact name accuracy
    • 90% email address accuracy

    Should we fall below any of these minimum accuracy guarantees we are obliged to provide you with a like for like replacement or pro-rata refund.

    This gives our clients total peace of mind when purchasing from us.

    Is the UK Vets Database GDPR Compliant?

    Compliancy is something that we place massive importance on. We wouldn’t be able to stand by our company ethos of only supplying the best b2b data available if we didn’t.

    As such, we have dedicated a full page on our website for full details on GDPR compliance and buying third party b2b databases.

    If you have any concerns with regards the compliancy of our UK Vets Database or any of our b2b data solutions, feel free to call us on 0191 406 6399 and speak to us directly.

    What licence terms are offered on the UK Vets Database?

    All our b2b data is made available on a 12 month multi-use licence which means you can use it as much as you like.

    What format does the the UK Vets Database come in?

    Our b2b data is sent you via secure email transfer in either Excel or .csv format.

    Apart from the UK Vets Database, what else is out there?

    If you have looked into this in any depth, you will have come across the Royal College of Veterinary Surgeons.

    Within their website is a function that allows you to search for veterinary practices and hold they some information on each.

    It doesn’t, however, provide all the information that we hold and going through it would be an extremely laborious task.

    You would also need to go through the necessary compliancy checks before using such information and would be far wiser coming to an expert supplier like ourselves, to ensure you avoid any pitfalls.

    Marketing to Vets

    Email marketing to veterinary practices

    What the benefits of email marketing to our UK Vets Database?

    According to Constant Contact, email marketing has an ROI of $36 for every $1 spent https://conta.cc/3GscPP9

    Easy personalisation and targeted content are two of the biggest benefits of email marketing your vets database.

    Just including a person’s name, the most important word in the world to them can make them feel special.

    So, if you are looking to this and require a vets database that contain first and second name for a key decision maker.

    You have found it!

    However, if you can also include more personal information, like what they have previously bought, or what you think they might like, you are on to a big winner!

    What else?

    Statistics show that emails that include just the person’s first name have a higher click-through rate than those that do not.

    By segmenting your vet database, you can then create email content creation that focuses on the individual, their needs, aspirations, or problems.

    You can also use email marketing campaigns to gauge your customer’s experiences by collecting feedback from your vets database via surveys.

    Working out where you might be going wrong, is a fantastic way to not only get more customers coming back but to turn them into raving fans!

    Email marketing best practices when marketing products and services to veterinary practices

    Email marketing is a powerful tool for businesses that want to reach veterinary practices with their products and services.

    But in order to see real results from your email campaigns, it’s important to follow best practices that will help you stand out from the dozens of other emails these practices receive each day.

    Here are some tips to help you make the most of your email marketing efforts:

    1. Build targeted lists

    The first step to an effective email marketing campaign is to build or buy a targeted list of recipients.

    This means identifying veterinary practices that are most likely to be interested in your products or services and collecting the email addresses of key decision-makers.

    You can do this by scouring online directories or purchasing targeted lists from reputable vendors.

    2. Personalise your emails

    Personalisation is key to successful email marketing. Instead of sending generic, one-size-fits-all emails, take the time to personalise each message.

    Address the recipient by name, mention previous interactions or purchases, and tailor your messaging to their specific needs and interests.

    3. Keep your subject lines short and sweet

    The subject line of your email is your first opportunity to grab the recipient’s attention.

    Keep it short and sweet (under 50 characters is ideal) and make sure it accurately reflects the content of your email.

    Avoid clickbait or overly promotional language, as this can trigger spam filters and turn off recipients.

    4. Focus on the benefits

    When selling products or services to veterinary practices, it’s important to focus on the benefits rather than the features.

    Highlight how your offering can help these practices improve patient care, increase revenue, save time, or solve a specific pain point. Use concrete examples and statistics to back up your claims.

    5. Include a clear call-to-action

    Every email should include a clear call-to-action (CTA) that tells the recipient exactly what you want them to do next.

    This might be to schedule a demo, download a free guide, or make a purchase.

    Use action-oriented language and make your CTA stand out with design elements like buttons or bolded text.

    6. Make sure your emails are mobile-friendly

    More than half of all emails are now opened on mobile devices, so it’s crucial that your emails are optimised for smaller screens.

    Use a single-column layout, clear and legible fonts, and large buttons or CTAs that are easily clickable on a touch screen.

    7. Test and optimise

    Finally, make sure you are constantly testing and optimising your email campaigns based on the results you see.

    How to A/B split test email campaigns to veterinary practices

    Email marketing remains a powerful tool for reaching and engaging with veterinary practice clients. However, simply sending out emails is not enough to guarantee success.

    To optimise your email campaigns and maximise their impact, implementing A/B split testing is crucial.

    By testing different variations of your emails, you can gather data-driven insights and make informed decisions that drive higher open rates, click-through rates, and ultimately, increased client engagement.

    In this part of the article, we will guide you through the process of A/B split testing for email campaigns specifically tailored to veterinary practices.

    Step 1: Define Your Objectives and Hypotheses

    Before diving into A/B testing, it’s important to establish clear objectives for your email campaign.

    Do you want to increase appointment bookings, promote a new service, or simply improve client communication?

    Once you have defined your goals, formulate specific hypotheses you aim to test.

    For example, you might hypothesise that adding a personalised subject line will improve open rates.

    Step 2: Identify Test Variables

    To conduct an A/B split test, you need to identify the elements of your email that you want to test.

    Common variables include subject lines, sender names, email templates, call-to-action buttons, and email content.

    It’s important to test one variable at a time to accurately measure its impact.

    This allows you to identify which changes are driving the desired outcomes.

    Step 3: Split Your Audience

    Divide your database into two or more segments, ensuring that each segment is representative of your overall target audience.

    Typically, you would have a control group (Group A) and one or more test groups (Group B, Group C, etc.), with each group receiving a different variation of the email.

    Step 4: Design and Implement Variations

    Create different versions of your email based on the test variable you identified in Step 2.

    For instance, if you are testing subject lines, develop multiple subject lines that you want to evaluate. Ensure that the variations are distinct and comparable.

    Use an email marketing platform or software that supports A/B testing to distribute the emails to the corresponding test groups.

    Step 5: Monitor and Measure Performance

    Track the performance of each email variation by monitoring key metrics such as open rates, click-through rates, conversion rates, and engagement.

    Most email marketing platforms provide analytics dashboards that can help you track and compare the results. Give the test sufficient time to gather statistically significant data before drawing conclusions.

    Step 6: Analyse Results and Draw Conclusions

    Once you have collected enough data, analyse the results to draw conclusions about the impact of the test variable. Did the variation lead to higher open rates or more clicks?

    Remember to consider both the statistical significance and the practical significance of the results.

    Statistical significance ensures that the results are not due to chance, while practical significance determines whether the change is meaningful enough to implement.

    Step 7: Implement Successful Changes and Iterate

    Based on the conclusions drawn from the A/B split test, implement the successful changes to your future email campaigns. If a particular subject line or call-to-action button performed better, incorporate it into your standard email templates.

    Continuously iterate and test new variables to optimise your campaigns further.

    Conclusion:

    A/B split testing is a powerful method to improve the effectiveness of your email campaigns for veterinary practices.

    By testing and analysing different variables, you can gain valuable insights into client preferences and tailor your emails to maximise engagement.

    Remember to have clear objectives, test one variable at a time, and make data-driven decisions based on the results.

    With consistent testing and optimisation, you can create compelling email campaigns that strengthen client relationships, drive appointments, and ultimately contribute to the success of your veterinary practice.

    Telemarketing to vets

    What are the benefits of Telemarketing to the UK Vets Database?

    Telemarketing to list of veterinarian practices is a cost-effective and flexible solution when considering database marketing.

    You can use it to keep in touch with your list of vets and also to ask for feedback and ways to improve moving forward.

    Getting real-time feedback can help you generate more sales.

    Finding customers on the phone who are happy with your services gives you an opportunity to sell more to them, there and then.

    Telemarketing to a list of vets can be used by businesses big and small which makes it a great resource.

    When your business communicates directly with its customers or prospects in this way you can offer more options than a one-off piece of marketing, in a flexible way.

    Make a real connection

    In an ever more digital age, telemarketing can help solidify the relationship between customers and your brand and help to engage prospects on a deeper level.

    It creates a two-way interaction which allows you to more fully understand your client’s and prospects’ needs.

    This means that you can pivot to deal with them there and then.

    Maintaining regular contact with your vets database in this way also provides fantastic opportunities for you to append information to it.

    You can ask up-to-the-minute questions about their current situation which will ultimately help you sell more to them in the long run.

    How much does the UK Vets Database cost?

    The answer is…

    It depends!

    Like most things, the more you buy, the cheaper it gets.

    Give us a call today and we will craft a totally bespoke for you.

    What next?

    If you are interested in discussing our UK Vets Database further, please feel free to drop us a line today.

    Results Driven Marketing

    info@rdmarketing.co.uk

    www.rdmarketing.co.uk 

    0191 406 6399

    Other Services

    Database Cleansing

    One of the main responses we get from prospective clients is…

    “We have been in business for x number of years and have a great database already”.

    That is great news for us because we can help make it even better!

    We can complete incomplete records, correct spelling errors, reformat addresses, remove obsolete data, improve legality.

    Data decays annually and it is essential to maintain the accuracy of your existing database.

    By using this very simple yet highly effective service we can save you money, increase responsiveness and importantly ensure legality.

    Nothing breeds confidence in your campaigns more than having a clean and responsive database that generates leads.

    Contact us today to find out how we can make your existing database even better.

    Database Enrichment

    Our data experts can drill down into your current database to identify your customers and find more of them.

    We can give you a detailed description of their key attributes by location, size, and sector.

    By going through this process we can save you money, generate customer profiles and create new matched contacts.

    What is of key importance to us, and the reason we were set up as a business, was to ensure that every product we supply matches our customers needs exactly.

    This service typifies our dedication to do just that.

    We take all the passion we have for data and apply it to your existing customer database to find more of the businesses that you could be working with.

    Call us today to find out how our data experts can transform the way you buy data.

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