Software Publishing Database

What is the UK Software Publishing Database?

Used to generate leads and new business, our UK Software Publishing Database is a marketing tool used by companies looking to advertise their services directly to principal contacts within the  UK Software Publishing Database.

UK Software Publishing Database provides a fantastic platform from which to launch targeted email campaigns to generate new business.

Who uses the UK Software Publishing Database?

It is successfully used by IT Service Providers, Marketing and Advertising Agencies, Technology Retailers, Cloud Service Providers and many more.

Where does the UK Software Publishing Database originate?

We work with the UK’s leading data aggregator who have been voted b2b data supplier of the year for a record five times.

Established for over thirty years, they take the very best parts of the top five data houses in the UK to compile their master file of over 3.25 million records, which we supply from.

How many records does the UK Software Publishers Database contain?

At the time of writing (we operate from a live database)…

The UK Software Publishing Database contains contact information for 3,295 contacts within Software Publishers across the UK.

What does a record on our UK Software Publishing Database contain?

Each record can come complete with:

• Company name
• Full postal address
• Contact name
• Direct email address (1,275 records)
• TPS checked telephone number (544 records)
• Industry sector
• Number of employees
• Company turnover

Can the UK Software Publishing Database be filtered?

Absolutely. We understand that no two customers the same and encourage each to discuss their individual needs with us.

Our consultants are more than happy to talk you through we can go about making this meet your specific markets, exactly.

How accurate is the UK Software Publishers Database?

Every file we supply is also guaranteed accurate to industry high standards:

• 98% postal address accuracy
• 90% telephone number and contact name accuracy
• 90% email address accuracy

Should we fall below any of these minimum accuracy guarantees we are obliged to provide you with a like for like replacement or pro-rata refund.

This gives our clients total peace of mind when purchasing from us.

Is the UK Software Publishing Database GDPR Compliant?

Compliance is something that we place massive importance on. We wouldn’t be able to stand by our company ethos of only supplying the best b2b data available if we didn’t.

As such, we have dedicated a full page on our website for full details on GDPR compliancy and buying third party b2b databases.

If you have any concerns with regards the compliancy of our UK Software Publishing Database or any of our b2b data solutions, feel free to call us on 0191 406 6399 and speak to us directly.

What licence terms are offered on the UK Software Publishing Database?

All our b2b data is made available on a 12 month multi-use licence which means you can use it as much as you like.

What format does the Software Publishers in the UK Database come in?

Our b2b data is sent you via secure email transfer in either Excel or .csv format.

What next?

If you are interested in discussing our UK Software Publishing Database further, please feel free to drop us a line today.

At Results Driven Marketing, our Software Publishing Database gives you the reach and accuracy to make real connections. See how targeted email marketing can bring you closer to the people who matter.

Email Marketing to a Software Publishing Database

What Are the Advantages of Email Marketing to Your Software Publishing Database?

Unique Benefits of Email Marketing for Software Publishing Businesses in the Software Publishing Database

When it comes to leveraging the full potential of your Software Publishing Database, email marketing stands out as a powerhouse.

The primary advantage here is that email marketing allows you to communicate directly with your audience. It puts you in control, delivering messages to the right people at the right time—something other marketing channels can’t always guarantee.

For software publishing businesses, the benefits are significant:

• Targeted communication: Reach users based on their preferences, subscription level, or usage history. A Software Publishing Database provides all the insights needed to send personalised messages, increasing the relevance and impact of every email.
• Nurturing long-term relationships: Email marketing gives you the ability to engage your users regularly. Whether it’s informing them of new software updates or promoting exclusive deals, consistent email communication helps retain customers and build loyalty.
• Flexibility and scalability: You can adjust your campaigns to suit your business needs—whether you’re promoting a new software feature, running a limited-time offer, or looking to re-engage lapsed users, your Software Publishing Database ensures you can scale your email marketing efforts seamlessly.

Reaching a Targeted Audience with Personalised Offers

One of the biggest perks of email marketing is how well it aligns with the data stored in your Software Publishing Database.

Personalisation is no longer just a nice-to-have; it’s a necessity. The data you collect—such as user preferences, behaviors, and purchase history—can be used to craft personalised email campaigns that resonate with individual recipients.

By tapping into your Software Publishing Database, you can:

• Send offers that are directly relevant to user needs.
• Trigger automated emails for product updates, renewals, or usage tips.
• Ensure your messages are highly personalised—boosting open rates and engagement.

Cost-Efficiency, Automation, and Data-Driven Decision-Making

Compared to other marketing channels, email marketing is highly cost-effective. Whether you’re a large-scale software publisher or a startup, the ROI from email campaigns is hard to beat. The automation potential makes it even better—use your Software Publishing Database to trigger automated workflows, ensuring that your audience gets timely emails without constant manual intervention.

Moreover, email marketing is grounded in data. Every campaign offers actionable insights. You’ll know what worked, what didn’t, and how your audience interacted with your content, all driven by your Software Publishing Database.

Is Email Marketing to Your Software Publishing Database a Good Idea?

Why Email Marketing Works for Software Publishers in the Software Publishing Database

Email marketing is, without a doubt, one of the most effective tools in the marketing arsenal for software publishers. Why? Well, when you have a Software Publishing Database at your fingertips, you’re sitting on a goldmine of information.

This data allows you to deliver highly relevant messages to your audience with minimal effort. Every software business relies on keeping its users informed—whether it’s about updates, security patches, or new features—and email marketing provides the perfect channel to do just that.

For software publishers, email marketing helps you:

• Maintain a direct line of communication: Unlike social media or paid advertising, where algorithms and costs fluctuate, email allows you to speak directly to your customers whenever you need.
• Boost user engagement: Whether you’re offering a software upgrade or announcing a new feature, email ensures your message is delivered straight into the inbox of your target audience.
• Automate your outreach: With the data stored in your Software Publishing Database, you can create automated email workflows that cater to different user behaviors and preferences, delivering timely and relevant content to every subscriber.

The Digital Nature of the Industry and Staying Top-of-Mind

Software publishers operate in a fast-paced, digital-first industry. Users expect regular updates, bug fixes, and feature rollouts, and failing to communicate these in a timely manner could lead to disengagement.

This is why email marketing is such a powerful tool for software publishers in the software publishers database—staying top-of-mind is crucial.

Your Software Publishing Database gives you the insight needed to segment your audience and keep them informed about what’s important.

Whether you’re targeting new users with onboarding emails or long-time subscribers with exclusive offers, email keeps your brand at the forefront of their minds.

Regular communication through email is key to:

• Reinforcing brand awareness: Each email serves as a reminder of your software and the value it provides.
• Maintaining a competitive edge: In the crowded software space, staying connected with your audience ensures they won’t forget about you when it’s time to renew their subscription or recommend your software to others.

Industry-Specific Examples of Successful Email Marketing Campaigns

There are plenty of success stories when it comes to email marketing in the software publishing space.

For example, many software companies use their Software Publishing Database to send out targeted email campaigns when rolling out new features or updates. These emails are tailored to the users’ current software version, ensuring each recipient gets information relevant to them.

A great example is how some companies use email marketing to:

• Increase upsells: Sending personalised emails offering an upgrade to premium versions of their software, based on user behavior and purchase history.
• Engage dormant users: Re-engagement campaigns can be triggered by inactivity, encouraging users to come back and explore new features.
• Drive renewals: Automated renewal reminder emails ensure users never miss a subscription payment, reducing churn rates.

By using the insights from your Software Publishing Database, these kinds of email campaigns are highly effective in retaining and engaging users, proving that email marketing is a smart choice for any software publisher in the software publishing database.

What Are the Key Considerations When Email Marketing to Your Software Publishing Database?

Email marketing to a software publishing database isn’t just about pressing send and hoping for the best. If you want results — the kind that lead to actual conversations, demos, and deals — there are a few critical things you’ve got to get right from the start.

Below are five essential things to keep in mind before launching your next campaign.

Get your compliance sorted from the outset

Let’s face it — compliance isn’t optional. If you’re contacting UK-based software publishing firms, your outreach must comply with GDPR and PECR rules. That means you need a lawful basis for contacting business professionals and a clear opt-out mechanism.

Using compliant B2B data from a trusted source helps reduce risk and keeps your campaigns on the right side of the law. And if you’re dialling numbers? You’ll want to run your contacts through a CTPS checker first.

Clean and segment your software publishing database

Even the best-crafted email won’t land if your database is full of outdated or irrelevant records. Before you hit send, make sure your software publishing database is up to date — with fresh contacts, valid domains, and accurate roles.

Need help here? Our data cleansing services do exactly that — removing duplicates, correcting errors, and giving your campaigns a fighting chance. It’s also smart to break your list down into smaller segments by:

• Company size or headcount

• Type of software product (SaaS, enterprise, niche tools, etc.)

• Buyer role — from CTOs to product managers to operations directors

This way, your messaging lands in a more relevant and relatable way.

Understand the buying cycle of software publishers

Unlike fast-paced consumer sales, software buying journeys tend to be longer — with more people involved and a much greater emphasis on trust, proof, and ROI. That means your email marketing strategy needs to match where they are in the funnel.

Top-of-funnel content could include educational blog posts or benchmarking guides. Mid-funnel? Maybe a product comparison or feature breakdown. At the bottom of the funnel, you might go in with a demo invite or free trial offer.

If you’re building cold outreach from scratch, our email address list data includes decision-makers in the software publishing space — ready for engagement.

Make your messaging technically accurate

Software publishers know their stuff. So if you’re going to speak their language, your emails need to be technically sound and professionally written. That means no overhyped claims, no fluff, and definitely no vague feature lists.

Be specific. Be clear. Mention platforms, integrations, security standards, automation benefits — and always focus on outcomes that matter to them. You’re talking to people who build products for a living, so the details really do count.

Lead with value, not a sales pitch

Finally — and this one’s big — give before you ask. Software publishers receive a ton of email. Most of it’s ignored. But the messages that educate, inform, or offer something genuinely useful? Those are the ones that get clicks.

You might want to:

• Offer a free industry report

• Share research on user behaviour in the software sector

• Provide a checklist for improving onboarding or retention

Once you’ve proven your relevance, the door’s open for a more commercial conversation. And if you need support managing the campaign end-to-end, our email marketing management service can take care of it for you.

The Benefits of Email Marketing to Your Software Publishing Database

Email marketing isn’t just a box to tick — when it’s done right, it becomes a high-performing channel that consistently delivers returns. If you’ve already got access to a quality software publishing database, email allows you to reach the right people at the right time, and with the right message.

Here are some of the biggest advantages you’ll see once you get your strategy working.

Attract inbound leads and nurture them over time

One of the most effective uses of email marketing is building interest over time. With a well-targeted software publishing database, you’re not just shouting into the void — you’re starting conversations with people who are already aligned with what you offer.

You might send:

• Industry updates or insights into software trends

• Product walkthroughs or case studies

• Invitations to webinars, events, or product launches

It’s all about warming up cold prospects and giving them reasons to re-engage. When combined with solid data enrichment and list segmentation, this approach can turn a curious click into a qualified lead.

Boost customer retention and upsell potential

It’s not all about net new leads. Email is just as valuable when it comes to customer retention — especially in the software space, where renewal and expansion are key growth drivers.

If your existing clients are part of your software publishing database, you can:

• Announce new features and integrations

• Share advanced user guides or tutorials

• Promote cross-sell opportunities and service upgrades

Need to top up your records with key contacts in your existing accounts? Our data cleansing service can help you spot missing roles, remove outdated data, and ensure you’re not missing upsell chances.

Track interest and activity in real time

The moment you send a campaign, you’re getting insight. Who opened it and who clicked? Who forwarded it to their CTO?

Email gives you visibility into how your audience is reacting — and that feedback is gold. When you’re targeting software publishers, engagement signals like click-throughs or repeat opens help you identify leads with genuine buying intent.

Pairing this with clean, well-targeted email address list data lets you measure performance more reliably and optimise future campaigns with confidence.

Attribute results with greater accuracy

Unlike some channels where results can be tricky to trace, email offers a clear digital footprint. You can see exactly who clicked what, when, and how often. And when someone from your software publishing database becomes an inbound lead, there’s usually a full chain of evidence linking their journey back to your campaign.

This kind of attribution is crucial — especially when you’re trying to justify marketing spend, or scale up what’s working. It’s also a great reason to ensure your data is well structured and your UTM tracking is in place.

For full-funnel performance tracking, many of our clients pair email with telemarketing data or direct mail to close the loop across multiple channels.

Other Services

Database Cleansing

One of the main responses we get from prospective clients is…

“We have been in business for x number of years and have a great database already”.

That is great news for us because we can help make it even better!

We can complete incomplete records, correct spelling errors, reformat addresses, remove obsolete data, improve legality.

Data decays annually and it is essential to maintain the accuracy of your existing database.

By using this very simple yet highly effective service we can save you money, increase responsiveness and importantly ensure legality.

Nothing breeds confidence in your campaigns more than having a clean and responsive database that generates leads.

Contact us today to find out how we can make your existing database even better.

Database Enrichment

Our data experts can drill down into your current database to identify your customers and find more of them.

We can give you a detailed description of their key attributes by location, size, and sector.

By going through this process we can save you money, generate customer profiles and create new matched contacts.

We take all the passion we have for data and apply it to your existing customer database to find more of the businesses that you could be working with.

Call us today to find out how our data experts can transform the way you buy data.

Who are we?

Thinking about “how do I buy data“?

Providing b2b database solutions is our passion.

Offering a consultancy service prior to purchase, our advisors always aim to supply a database that meets your specific marketing needs, exactly.

We also supply email marketing solutions with our email marketing platform and email automation software.

Results Driven Marketing have the best data of email lists for your networking solutions as well as direct mailing lists & telemarketing data in telemarketing lists

We provide data cleansing and data enrichment services to make sure you get the best data quality.

We provide email marketing lists and an international email list for your business needs.

At RDM We provide b2c data as we have connections with the best b2c data brokers.

A good quality b2b database is the heartbeat of any direct marketing campaign…

It makes sense to ensure you have access to the best!

Call us today on 0191 406 6399 to discuss your specific needs.

Results Driven Marketing

info@rdmarketing.co.uk

www.rdmarketing.co.uk 

0191 406 6399