Proven 7-Step b2b Data Selection Process

Proven 7-Step b2b Data Selection Process

As a young company, building relationships with potential clients is key, but how can anyone purchasing from us be guaranteed that they aren’t going to receive the same sub-standard data which they have received from previous suppliers?

“We have been burned before” is probably the most common objection we get from potential clients which leads us to go the extra mile to ensure they are completely confident in our data quality and accuracy prior to purchase.

We do this by guaranteeing the accuracy of our data to industry high standards:

  • 98% postal address accuracy
  • 90% contact name and telephone number accuracy
  • 90% email address accuracy

Should we fall below any of these minimum benchmarks we are obliged to provide like for like replacements.

This gives any company purchasing from us total peace of mind that the product we supply must ‘do what it says on the tin’.

As well as being guaranteed accurate, our data is also GDPR compliant.

So, our data is accurate but how can you be sure you are getting the right data?

We take you through a proven 7-step selection process to ensure we only supply data that matches your marketing needs, exactly.

1. Geography

We understand that not all clients work UK wide and will filter our b2b data by geographical locations to meet their specific needs.

Searching for b2b data geographically is an obvious place for us to start a count. Once we have the required area you are looking for b2b data in, we can start to narrow it down further from there.

Search by County

County searches are popular with companies that work regionally. They know where they operate and will simply ask for a b2b data count of companies in those counties.

It is incredibly easy for us to do and have included a list of counties below for you to select from.

Search by Postcode

Searching for b2b data by postcode is really useful for franchised businesses that have a set territory to work within or companies that are part of specific networks.

We have also supplied postcode specific b2b data to companies that have sales individuals working specific postcode areas.

In these instances, we can run counts based on several criteria and provide breakdowns for how many records are available each sales person.

Here is a full list of post codes you can choose from.

Search by Radius of Postcode

Radius searches for b2b data are, in our opinion under used.

In most instances where companies operate regionally, but are not restricted by only working in certain postcodes or counties, radius searches work really well.

We can take your postcode and draw out a certain radius from there. We can then supply a count on all the records we hold for businesses within that area.

2. Industry Sectors

Our data covers over 2,000 sectors that you can select from. Use Lines of Business (LOB’s) or Standard Industry Classifications (SIC’s) to ensure we only supply information for your specific sectors of interest.

Many suppliers are completely reliant on Standard Industry Classification (SIC) codes.

A lot of you reading this will understand that these are a code that you select when registering your company with companies house.

You choose the code that most closely matches the products or services you provide.

There are problems with basing your marketing campaigns on these classifications though.

Firstly, they are not designed for marketing purposes and secondly, can bare very little reference to the companies listed in them.

To overcome this challenge and allow our clients to target their audiences much more closely, our database includes Lines of Business (LOB’s).

These breakdown SIC codes which means that you can select exactly what you are looking for, rather than making educated guesses.

3. Size of Organisation

Quite often, clients want to target concerns of a certain size. The best way to segment our b2b data in this way is by looking at the number of employees a company employs or the amount they turnover.

Number of employee counts can be done either by number on site or nationally.

Having the option to run counts both nationally and by site has various benefits.

For example.

You may be a training provider that would look to work with companies employing 100 people or more across multiple sites. Were you to just look at number of employees on site, you would miss out on potential clients.

Alternatively, you may a supplier of renewable energy solutions who is looking for large sites using large amounts of energy. Running a number of employees nationally count, may turn up companies that employ 100 people or more but they might be spread across 8 sites, none of which are particularly large.

You can also gauge the size of businesses on our database by the amount that they turnover. All businesses are classified in turnover bands:

A: <£50K

B: £50K – £100K

C: £100K – £250K

D: £250K – £500K

E: £500K – £1M

F: £1M – £5M

G: £5M – £10M

H: £10M – £20M

I: £20M – £50M

J: £50M +

4. Other Business Criteria

Premises Type Selection

Choose one or a combination of any of the following:

Single Site

Head Office

Business at Home

Factories and Manufacturing

Hospitals and Medical

Office and Administration

Places of Worship

Police, Fire, Ambulance, Courts

Sports, Leisure, Entertainment


Warehouses and Wholesale

Workshops and Repair Centres

Legal Entity Selection

Limited Liability Partnerships

Private Limited Companies

Public Limited Companies

Number of Branches Selection

Clients regularly look to target multi-site businesses.

Our selection process allows you to select the specific number of branches you would like your targets to operate.

Financial Selection


Profit change

Net worth

Sales increase/decrease

5. Suppressions

Worried that purchasing new data will only duplicate information you already hold?

Prior to any purchase we can suppress your existing database against ours to ensure you are only purchasing fresh information.

All we need from you is a list of company names and post codes or a list of email addresses you would like us to suppress counts against.

6. Contacts

Select from our extensive list of job titles and job functions.

7. Channels

All records can be supplied with a postal address, tps checked telephone numbers and email address.

It means we can support all your direct marketing activity be it postal, telephone or email.

If you are looking to supplement your existing database, in need of information from new markets or perhaps have clients that make requests for data of you, feel free to contact us to see how we can help.

Alternatively, you can use our new online count tool to run your own counts and place orders online.

Results Driven Marketing

0191 406 6399


Who are we?

Providing b2b database solutions is our passion. Offering a consultancy service prior to purchase, our advisors always aim to supply a database that meets your specific marketing needs, exactly.

A good quality b2b database is the heartbeat of any direct marketing campaign so it makes sense to ensure you have access to the best.

Our media partners are selected using a stringent selection process meaning that the data they supply is guaranteed accurate to industry high standards, opt-in and GDPR compliant.

Call us today on 0191 406 6399 to discuss your specific needs.

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