PAT Testing Marketing Package
Our PAT Testing Marketing Package is specifically designed to help PAT test companies advertise their services directly to facilities and procurement contacts within commercial and industrial organisations.
In total, we hold 137,654 records for facilities decision makers, purchasing contacts, business owners, managing directors, office managers and many more senior contacts within organisations.
All records are guaranteed accurate to industry high standards and are GDPR compliant.
Each record comes complete with:
- Company name
- Full postal address
- Contact name
- Contact email address
- TPS checked telephone number
- Industry sector
- Number of employees
- Company turnover
We work with the UK’s leading data aggregator who take the very best parts of the top five data houses to create their master file which we supply from. They have been voted ‘Outstanding B2B Data Provider of the Year’, for a record five times and have been established for over thirty years.
Every file we supply is also guaranteed accurate to industry high standards:
- 98% postal address accuracy
- 90% telephone number and contact name accuracy
- 90% email address accuracy
Should we fall below any of the above accuracy guarantees we must supply a like for like replacement or pro-rata refund.
You can select by:
- Sector
- Location
- Number of employees
- Company turnover
- Contact job title/function
Alongside this database, we can also supply:
- An affordable email marketing platform that offers exceptional deliverability and the ability to send to all datasets, purchased or otherwise.
- Managed email marketing campaigns designed to generate inbound leads.
For more information about how our UK PAT Testing Marketing Package can help you generate more leads via postal, telephone or email marketing, feel free to drop us a line on 0191 406 6399 or at info@rdmarketing.co.uk
Email Marketing your PAT Testing Services
What are the Advantages of Email Marketing to Your PAT Testing Services?
When it comes to PAT testing services, building and maintaining strong relationships with your clients is everything. That’s where email marketing steps in as a game-changer.
If you’re aiming to stay top-of-mind, foster loyalty, and reach clients in a way that feels both direct and personal, email marketing can deliver all of that and more. Here’s a breakdown of how it adds real value to your PAT testing business:
- Client Relationship Building
Email marketing isn’t just about sending messages; it’s about building trust and establishing connections. By sending regular updates, tips, or even reminders for upcoming testing schedules, you’re giving clients the reassurance they need. Your emails can act as subtle, consistent reminders that show you’re there to keep their business compliant and safe, reinforcing your reliability. - Educating Clients on Compliance & Safety
For PAT testing, safety compliance is non-negotiable, and keeping clients informed is essential. Email marketing is a straightforward and efficient way to educate your clients on the latest safety regulations, changes in compliance requirements, and best practices for electrical safety. By providing this information, you position yourself not just as a service provider but as a trusted advisor in compliance and safety.
As well as….
- Encouraging Repeat Business
Repeat clients are the backbone of a successful PAT testing service. Through email marketing, you can send timely reminders when their testing renewal dates approach, share exclusive offers, or simply check in to ensure everything is running smoothly. This keeps clients coming back when they need testing services again—ultimately leading to higher client retention rates and a steady stream of business. - Cost-Effectiveness and ROI
Traditional advertising can be costly, especially for service-oriented businesses. Email marketing offers a more affordable alternative with measurable returns on investment (ROI). You can track opens, clicks, and engagement, allowing you to see exactly what’s working and what’s not. Compared to other forms of outreach, email marketing gives you visibility into your audience’s behavior, helping you adjust and improve your efforts for better results.
Is Email Marketing to Your PAT Testing Services a Good Idea?
If you’re asking yourself whether email marketing is the right move for your PAT testing services, the answer is likely a resounding yes. PAT testing businesses, like yours, have unique needs and customer touchpoints that make email marketing a powerful tool. Here are some of the specific reasons why it’s such a good fit:
- Meeting Seasonal Demand
Many clients require PAT testing services at regular intervals, often annually or semi-annually. With email marketing, you can stay ahead of these seasonal peaks by reminding clients of their upcoming requirements well in advance. For example, send out reminders a few months before peak testing periods to help clients schedule in time—and reduce last-minute rushes for your business. - Keeping Up with Compliance Updates
Compliance standards can change, and clients may not always be aware of the latest regulations that could impact their testing needs. With email marketing, you can proactively communicate these updates to your clients, ensuring they stay compliant without having to navigate the details themselves. This strengthens your role as a knowledgeable, proactive partner.
As well as….
- Engaging Clients Consistently
PAT testing might not be a top-of-mind concern for clients until it’s time for renewal or a safety check. With regular email marketing, you can maintain a steady flow of engagement, sharing industry insights, safety tips, or energy-saving advice related to their appliances. This keeps your business relevant even when clients don’t have immediate testing needs.
How Email Marketing Drives Client Retention and Acquisition
Beyond staying connected, email marketing plays a big role in both retaining existing clients and attracting new ones. Here’s how:
Client Retention
Regular emails, whether they’re reminders, updates, or exclusive offers, keep your business at the forefront of your clients’ minds. They’ll be more likely to return when the need arises because you’re consistently adding value and keeping them informed.
Client Acquisition
A well-structured email campaign can be highly effective for reaching new prospects as well. By promoting your expertise and sharing case studies or testimonials, you’re building trust with potential clients who may be comparing multiple providers. Email marketing allows you to share what makes your PAT testing services stand out, bringing more leads into your pipeline.
Who are we?
Thinking about “how do I buy data“?
Providing b2b database solutions is our passion.
Offering a consultancy service prior to purchase, our advisors always aim to supply a database that meets your specific marketing needs, exactly.
We also supply email marketing solutions with our email marketing platform and email automation software.
Results Driven Marketing have the best data of email lists for your networking solutions as well as direct mailing lists & telemarketing data in telemarketing lists
We provide data cleansing and data enrichment services to make sure you get the best data quality.
We provide email marketing lists and an international email list for your business needs.
At RDM We provide b2c data as we have connections with the best b2c data brokers.
A good quality b2b database is the heartbeat of any direct marketing campaign…
It makes sense to ensure you have access to the best!
Call us today on 0191 406 6399 to discuss your specific needs.
Results Driven Marketing
0191 406 6399
