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The secret to hygiene services lead generation

The secret to hygiene services lead generation

Hygiene services lead generation is more important than ever given the competition for your services both locally and nationally.

The most common way we have helped suppliers of hygiene services to businesses is through email marketing.

It has generated the best results in the shortest amount of time.

Here’s what we have done, feel free to replicate it if you want.

1. Database cleanup to aid your hygiene services lead generation

Whatever data you are planning to use for the campaign, make sure it’s in good shape.

The clients we have worked with bought data from us, which is clean, accurate and well-formatted.

If you are using your own, that’s how you want it to be.

We have articles on the best way to format your database elsewhere on our blog.

2. Supply data

All our hygiene service suppliers have bought data for their campaigns up to this point.

By identifying their ICP (Ideal Customer Profile), we supplied them with several thousand ready-to-go records that match exactly whom they like to target.

In most instances, we looked that their high-ticket opportunities first giving their spend the biggest chance of generating a significant ROI.

We work with the UK’s leading data aggregator, which takes the very best parts of the top five data houses to compile their master file of over 3.25 million records, which we then supply from.

We work with you to drill down into that database and supply a bespoke file of the likes of facilities decision-makers, business owners, office managers, purchasing decision-makers etc.


So, you have your data, be it your own, bought or a combination of the two, what next?

3. Platform

Choosing the right platform is key from a usability standpoint but also from a data standpoint.

Make sure your platform will accept whatever data you are choosing to use and is easy to use.

4. Subject line

There are two schools of thought when it comes to the subject line.

One – tell the recipient what they are going to see in the email.

This gives you a truer, but lower open rate

Two – be ambiguous or a little bit left field

These subject lines work a treat. They make the recipient want to take a look to see what might be going on.

5. Follow up to maximise hygiene services lead generation

This is bar none the most important part if you really want your campaign to succeed quickly.

The email campaigns we send have a great call to action (CTA), with our main goal being to generate clients’ inbound leads.

However, if you want quick wins and to engage these recipients now, check out the open and click analysis and get on the phone with them now, while they still have you in mind.

Email marketing works well because you can cost-effectively stay in front of the recipient over a period, but sometimes they just need that bit more encouragement to engage.

Our platform provides access to our hygiene supplier clients meaning that they can see their campaigns going out live and follow them immediately if they choose to.

For more information on our hygiene services lead generation solution, contact us here.

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