Estimated number of sales, marketing and related associate professionals in the United Kingdom from 4th quarter 2021 to 1st quarter 2023
How many marketers are there in the UK?
As of the first quarter of 2023, there were approximately 862,000 employed and self-employed sales, marketing and related associate professionals in the United Kingdom, compared with 840,800 in the previous quarter.*
Table of contents:
What is a marketer?
A marketer is a professional responsible for promoting and selling products or services, building brand awareness, and driving customer engagement for a company or organisation. Their primary goal is to understand the needs and preferences of a target audience and develop strategies to meet those needs while achieving the business objectives of the organisation.
Marketers use a combination of research, data analysis, creativity, and communication skills to develop and execute marketing campaigns. They often work closely with other departments, such as sales, product development, and customer service, to ensure a cohesive approach to the market.
Key responsibilities of a marketer may include:
Market Research: Understanding customer needs, preferences, and behaviours.
Strategy Development: Creating comprehensive marketing plans to achieve business goals.
Brand Management: Building and maintaining a strong brand presence and reputation.
Content Creation: Developing content for various platforms, such as websites, social media, and print materials.
Advertising: Designing and executing advertising campaigns across various channels.
Digital Marketing: Utilising online platforms and tools to reach and engage with customers.
Public Relations: Managing the company’s image and relationship with the public and media.
Event Planning: Organising events, webinars, or trade shows to promote products or services.
Analytics: Analysing campaign performance and making data-driven decisions.
Collaboration: Working with other teams and stakeholders to ensure alignment in marketing efforts.
In essence, a marketer plays a crucial role in connecting a company or organisation with its target audience, driving demand for its offerings, and contributing to its growth and success.
Why are marketers so important to businesses?
Marketers are vital to businesses for several reasons:
Driving Sales and Revenue: At the core, businesses exist to sell products or services. Marketers identify potential customers, understand their needs, and create strategies to persuade them to purchase, directly impacting a company’s bottom line.
Building Brand Awareness: Marketers help establish and maintain a brand’s presence in the market. A strong brand can command loyalty, justify premium pricing, and ensure customer preference over competitors.
Understanding the Customer: Through research and data analysis, marketers gain insights into customer behaviors, preferences, and pain points. This understanding allows businesses to tailor their offerings and ensure they meet market demands.
Entering New Markets: When a business wants to expand geographically or tap into a new demographic, marketers analyze the potential of these new markets and devise strategies to successfully penetrate them.
Innovating Products and Services: Feedback and insights gathered by marketers can drive product development, ensuring that new or improved products align with customer needs and preferences.
Building Relationships: Modern marketing isn’t just about making a sale; it’s about building long-term relationships. Marketers engage with customers post-purchase, fostering loyalty and encouraging repeat business.
Maximising Reach: With the rise of digital marketing, businesses can reach audiences globally. Marketers leverage online platforms to ensure a company’s message reaches its target audience, wherever they may be.
Optimising Budgets: Marketers use analytics to measure the ROI of various campaigns, allowing businesses to allocate budgets more effectively and get the best value for their marketing spend.
Staying Competitive: The business landscape is continually evolving. Marketers keep a pulse on industry trends, competitor activities, and emerging technologies, ensuring that the business remains relevant and competitive.
Crisis Management: In times of negative publicity or a PR crisis, marketers play a crucial role in managing the company’s image, mitigating damage, and rebuilding trust with customers.
Educating Customers: Especially in industries with complex products or services, marketers create educational content that helps customers understand the value and application of a product, facilitating informed purchasing decisions.
In essence, marketers bridge the gap between businesses and their customers. They ensure that businesses remain customer-centric, adapting to changing market dynamics, and consistently delivering value, which is crucial for long-term success and growth.
How to get a job as a marketer?
Getting a job as a marketer involves a combination of education, skills development, networking, and practical experience. Here’s a step-by-step guide to help you land a marketing job:
- Degree: While not always mandatory, many employers prefer candidates with a bachelor’s degree in marketing, business, communications, or a related field.
- Certifications: Consider obtaining marketing certifications from recognised institutions or platforms, such as HubSpot, Google Analytics, or the American Marketing Association.
Develop Relevant Skills:
- Technical Skills: Learn tools commonly used in marketing, such as CRM software, email marketing platforms, and analytics tools.
- Soft Skills: Develop skills like communication, creativity, critical thinking, and teamwork.
- Digital Marketing: Given the rise of online marketing, skills in SEO, SEM, social media marketing, and content creation can be particularly valuable.
- Internships: Start with internships at marketing agencies or company marketing departments to gain hands-on experience.
- Freelance Projects: Offer your marketing services on platforms like Upwork or Freelancer to build a portfolio.
- Personal Projects: Launch a blog, manage social media profiles, or run small ad campaigns to practice and showcase your skills.
Build a Portfolio:
- Document your successful projects, campaigns, or any other relevant work. This will serve as tangible proof of your skills and experience to potential employers.
- Professional Associations: Join organisations like the American Marketing Association or local marketing groups.
- Networking Events: Attend industry conferences, seminars, and workshops.
- Online Presence: Engage on platforms like LinkedIn, where you can connect with industry professionals and join marketing groups.
- The marketing field evolves rapidly. Regularly read industry blogs, attend webinars, and participate in courses to stay current.
Tailor Your Resume and Cover Letter:
- Highlight relevant skills, experiences, and achievements. Customise your application for each position, emphasising how you can add value to that specific company or role.
Prepare for Interviews:
- Research the company and its marketing strategies. Be ready to discuss current marketing trends, your past projects, and how you can contribute to the company’s goals.
- As you gain experience, consider specialising in a specific area of marketing, such as content marketing, SEO, or data analytics, which can open up more advanced job opportunities.
- The marketing landscape is dynamic. Continuously upgrade your skills and knowledge to stay relevant and advance in your career.
Remember, while formal education and certifications can open doors, practical experience and a demonstrable track record of success are often the most persuasive factors for potential employers.