How Many Letting Agents in the UK?

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The are approximately 23,346 Letting Agents in the UK

How many letting agents in the uk?

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Why Marketing to Letting Agents Is a Strategic Opportunity for B2B Businesses

When businesses think about growth markets, letting agents might not immediately come to mind — but they should. With thousands of letting agencies operating across the UK, the opportunity to market products and services directly to this sector is not only viable but increasingly valuable. From property technology firms to maintenance providers and compliance consultants, more and more B2B suppliers are recognising letting agents as an ideal target audience.

In this section, we explore why letting agents present such a lucrative opportunity, and break down the most effective marketing methods businesses are using to engage them.

The Business Case: Why Target Letting Agents?

1. Consistent Demand Across Core Services

Letting agents manage an ever-evolving portfolio of rental properties. This requires consistent support from suppliers who can help them operate more efficiently, stay compliant, and deliver better service to landlords and tenants.

Here are just a few types of products and services letting agents often rely on:

Property management software
Maintenance and emergency repairs
Energy performance and gas safety inspections
Legal and compliance advisory services
Tenant referencing and credit checks
Professional cleaning and inventory services
Utility switching and broadband packages
Insurance services (landlord, building, contents, etc.)

This creates ongoing, often recurring demand — making letting agents a dependable market for long-term B2B relationships.

2. Responsive and Results-Oriented Buyers

Unlike larger corporate departments with longer buying cycles, letting agents tend to be highly responsive to new suppliers — particularly if a product or service can help them:

Reduce operational costs
Improve service delivery
Stay compliant with regulatory requirements
Attract and retain landlords or tenants

That means businesses that can clearly demonstrate ROI, time savings, or regulatory peace of mind often stand out quickly.

3. A Sector That’s Growing and Evolving

Despite market fluctuations, the UK rental market has grown significantly over the last decade. Letting agents play a central role in this ecosystem, and many are actively modernising their operations to remain competitive. This opens the door for innovative solutions in proptech, digital communication, energy efficiency, tenant engagement, and more.

How Businesses Successfully Market to Letting Agents

Marketing to letting agents requires a strategic approach that blends data precision, messaging relevance, and multi-channel engagement. Below are some of the most effective B2B marketing strategies for reaching this audience:

1. Email Marketing Campaigns

Email remains one of the most powerful and cost-effective ways to reach letting agents — especially when supported by a targeted and GDPR-compliant mailing list.

Best Practices Include:

Personalising subject lines and content to the letting agency’s location or services
Highlighting specific problems you solve (e.g., faster repairs, lower costs, compliance support)
Including clear CTAs and case studies or testimonials from other agents
Segmenting campaigns by agency size or region

Regular, informative email newsletters can also help establish your authority and keep your brand top of mind when an agent is ready to buy.

2. Telemarketing and Direct Sales

Many letting agents appreciate a direct approach — particularly if you’re offering a solution to a common pain point. Telemarketing campaigns allow your sales team to:

Qualify prospects quickly
Tailor their message in real-time
Build rapport and schedule follow-up calls or demos

To succeed, your team needs to be knowledgeable, respectful of time, and ready with real value.

3. Postal Mail Campaigns

Physical direct mail may seem old-fashioned, but it works exceptionally well in sectors like property, where agents are frequently office-based and respond positively to professionally designed material.

Popular direct mail formats include:

Brochures outlining services and pricing
Flyers with time-limited offers or demo invites
Personalised letters addressing local agency needs

Including QR codes or dedicated landing page links can help you track response rates and measure ROI.

4. Social Media Advertising and Outreach

Letting agents are active on platforms like LinkedIn, Facebook, and even Instagram, using these channels to market properties and engage with tenants and landlords. This opens a gateway for B2B suppliers to:

Run highly targeted ads based on job title, company type, or region
Join and contribute to industry groups
Share thought leadership content that speaks to letting agent challenges

Social proof — such as reviews, client testimonials, and case studies — performs especially well here.

5. Content Marketing and SEO

One of the most sustainable ways to attract letting agents is through content that ranks well on search engines and addresses the topics they care about. For example:

Guides on regulatory changes and how to stay compliant
Tips for improving tenant satisfaction
Articles on the best tools and technologies for letting agents

By publishing high-quality, relevant content, businesses can build trust, generate inbound leads, and naturally attract backlinks from industry sites, property blogs, and news outlets.

6. Webinars and Virtual Demos

Letting agents are time-poor but keen to stay informed — especially when it comes to regulation, market trends, and operational improvements. Hosting short, informative webinars can:

Showcase your expertise
Demonstrate your product in action
Collect leads via event registrations

Offering downloadable resources post-webinar (e.g., slides, checklists, free tools) adds extra value and encourages sharing.

7. Partnering with Industry Platforms

Another effective strategy is to collaborate with platforms letting agents already trust — such as:

CRM or property listing software providers
Industry associations or member networks
Property training and certification providers

Sponsoring newsletters, writing guest articles, or offering member-only discounts through these channels can position your brand as an industry insider.

Conclusion: A Market Worth Investing In

Letting agents may not always top the list of B2B marketing targets, but those in the know recognise the immense value of this segment. With constant operational demands, a results-driven mindset, and a growing appetite for smarter solutions, letting agents are actively looking for partners who can make their lives easier.

By leveraging a targeted strategy across email, phone, post, and digital platforms — and using accurate data to drive each touchpoint — businesses can not only generate leads but build long-lasting, profitable relationships with this influential group.

So, whether you’re offering proptech, services, or supplies — marketing to letting agents is a decision that pays dividends.

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