How Many Hairdressers in the UK?
How Many Hairdressers in the UK?
The are approximately approximately 114,300 hairdressers and barbers currently operating in the UK*
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Table of contents:
The Ultimate Guide to Marketing to Hairdressers: Campaign Strategies That Win Salon Owners
If you’re in the business of selling to salon owners or professionals in the beauty industry, you’re likely asking: How do I effectively market to hairdressers?
The good news? Hairdressers and salon owners are a highly engaged, entrepreneurial audience — and with the right strategy, they can become loyal, high-value customers.
This in-depth guide will walk you through all the proven marketing campaigns and techniques to connect with salon owners, build relationships, and grow your business in this dynamic sector.
Understand Your Audience: What Makes Hairdressers Unique?
Before you launch any marketing campaign, you need to understand who you’re talking to.
Salon owners and hairdressers are:
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Time-poor but trend-driven. They’re busy with clients but stay alert for new styles, tools, and innovations.
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Visual buyers. They respond best to imagery, video, and live demonstrations.
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Relationship-focused. They buy from brands and reps they trust and recommend you to their network once they’re confident in your value.
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Business-minded. Especially salon owners, who think about ROI, product margins, and customer satisfaction daily.
With these characteristics in mind, let’s explore the best campaign strategies to reach them.
1. Targeted Email Marketing Campaigns
Email is one of the most effective and cost-efficient ways to reach salon owners directly.
Why it works:
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You get straight to their inbox.
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You can personalise by salon type, location, or previous buying behaviour.
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It’s measurable and easy to optimise.
Campaign Ideas:
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Product launch announcements with exclusive first-access offers.
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Educational email series like “5 Ways to Upsell Treatments” or “How to Maximise Colour Treatments for Profit.”
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Seasonal promotions — think: summer hair care bundles, festive offers, or January refresh kits.
✅ Pro tip: Make sure you’re using a clean, segmented email list of UK hairdressers to avoid deliverability issues and ensure relevance.
2. Social Media Campaigns (Paid & Organic)
Hairdressers live on social media — it’s where they showcase their work, find inspiration, and engage with brands.
Platforms that perform:
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Instagram: For visual content, tutorials, before-and-after transformations.
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Facebook: Groups for professionals, targeted ads.
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TikTok: Trend-based product showcases and styling tips.
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Pinterest: Mood boards and style inspiration.
Campaign Ideas:
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Video tutorials featuring your products in action.
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Instagram Reels on how to use your equipment or top styling hacks.
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Contests for salons to win product bundles by showcasing their work.
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Paid ads targeting local salon owners with geo-targeted campaigns.
Social ads can be incredibly precise — for example, you can target by job title (salon owner, stylist) and location.
3. Influencer & Ambassador Programmes
Hairdressers trust recommendations from fellow professionals.
By partnering with influencers in the hair and beauty space, you tap directly into their trust network.
How to do it:
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Partner with hairdressing educators, popular stylists, or salon owners.
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Have them demo your products or share results using your tools or treatments.
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Offer affiliate programmes or exclusive discount codes.
These campaigns feel organic and relatable — especially when paired with authentic content over scripted sales pitches.
4. Referral Campaigns
This audience thrives on word of mouth. Tap into their networks by incentivising referrals.
Campaign Ideas:
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“Refer another salon owner and get 20% off your next order.”
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Provide shareable assets, like Instagram story templates or referral codes.
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Offer tiered rewards: the more they refer, the better the perks.
Referral campaigns turn your customers into your most powerful marketing channel.
5. Direct Mail Campaigns
Yes, it’s old school — but it works exceptionally well for salon owners who receive countless emails daily.
Why it works:
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Physical mail stands out.
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Product samples or catalogues create tangible engagement.
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Builds trust through professional presentation.
Campaign Ideas:
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Mail a lookbook of seasonal trends.
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Send a sample kit of your best-selling products.
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Offer a limited-time postcard discount for first-time orders.
A well-crafted direct mail piece feels personalised and thoughtful, especially in an industry where appearance and presentation matter.
6. Trade Shows & Events
Industry events are still one of the best ways to meet salon owners face to face.
Where to be:
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Salon International
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Professional Beauty London
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Hair UK & Barber UK
Campaign Ideas:
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Run live demos at your stand.
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Collect emails for follow-up sequences.
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Offer exclusive event-only deals.
Trade shows let salon owners see, touch, and try your products — which can fast-track trust and buying decisions.
7. Webinars & Online Workshops
Education is power. Salon owners love learning about new techniques, products, and ways to grow their business.
Campaign Ideas:
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How-to sessions on using your products.
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Business growth webinars like “How to Fill Your Salon in Quiet Months.”
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Partner with industry educators for added credibility.
Webinars position you as not just a supplier but a trusted advisor.
✅ Pro tip: Always record your webinars and use them for future lead generation!
8. Google Ads & SEO
Don’t underestimate search intent. Many salon owners actively search for suppliers online.
Campaign Ideas:
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Run Google Ads targeting keywords like “salon wholesale supplies UK” or “best products for hairdressers.”
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Optimise your website with SEO-friendly content, like blogs on “Top 10 Products Every Hairdresser Needs” or “Salon Marketing Tips.”
High-quality, useful content drives organic traffic and builds long-term authority.
Final Thoughts
Marketing to hairdressers in the UK requires a blend of creativity, precision, and consistency. From email campaigns and social media ads to referral programmes and trade shows, the key is to understand what salon owners care about: quality products, practical education, and reliable suppliers.
If you combine targeted outreach with valuable, helpful content, you’ll not only capture attention — you’ll earn loyalty.
Looking for a reliable way to connect with thousands of salon owners in the UK?
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info@rdmarketing.co.uk
0191 406 6399
