Holiday Parks Contact List: Reach UK Leisure Site Buyers

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A holiday parks contact list is your gateway to reaching decision-makers across the UK’s thriving leisure park industry. Whether you supply products, services, or systems for site operations, guest amenities, or seasonal upgrades, getting your message in front of the right contacts is essential for generating leads and driving growth.

Holiday parks are a fast-growing market, driven by the rise of UK staycations and increased investment in guest experiences. But marketing to this sector isn’t about broad tourism outreach—it’s about precision. Site owners, operations managers, and purchasing leads are time-poor, seasonal planners. If your outreach isn’t timely and relevant, it won’t land.

In this guide, we’ll walk you through what makes a great holiday parks contact list, how to segment it for your campaign goals, and how to use it across email, phone, and direct mail. If you’re looking to break into or scale up in the leisure sector, this is your starting point.

Why Holiday Parks Are a High-Value Market

If you’re selling into the leisure sector, a targeted holiday parks contact list opens the door to one of the most active and responsive markets in the UK. With staycations booming and guests expecting more from their experiences, holiday parks are investing in improvements year-round.

Here’s why this market deserves your attention:

Rapid Growth in Staycations: Post-pandemic, many UK families now favour domestic travel. This has driven major upgrades across holiday parks, glamping sites, and caravan resorts.
Wide-Ranging B2B Needs: From hot tubs and furniture to booking systems, site maintenance tools, and F&B supply chains—parks have ongoing procurement requirements.
Multiple Decision-Maker Roles: You’re not just selling to one buyer. Owners, general managers, operations leads, and maintenance staff often collaborate on purchasing.
Seasonal Sales Opportunities: Spring and autumn are key periods for planning, refurbishment, and upgrades—making timing your outreach critical.

What Is a Holiday Parks Contact List?

A holiday parks contact list is a tailored dataset designed to help you reach the people who manage, run, and purchase for leisure parks across the UK. It’s not just a list of names—it’s a strategic sales tool that lets you target the right roles at the right sites with precision.

What types of locations are included?

Holiday parks and resorts
Static caravan parks
Glamping sites
Lodge and chalet parks
Independent leisure sites and national chains

Typical data fields you’ll find:

Contact name and job title (e.g. Park Owner, Operations Manager, Site Director)
Email address and phone number
Company name and postal address
Region and county
Number of pitches or units (where available)
Type of park (e.g. family-focused, adults-only, pet-friendly)

This level of detail allows you to segment your outreach, personalise your message, and focus on the sites most likely to need your product or service.

What to Look for in a Quality Contact List

To get the best results from your outreach, your holiday parks contact list must be more than just a collection of names. It should be current, relevant, and structured for the channels you use—whether that’s email, phone, or post.

Key features to prioritise:

Detailed Segmentation Options: Choose by region (e.g. Cornwall, Cumbria, Norfolk), size (number of pitches), and operator type (independent vs national group).
Decision-Maker Roles Only: Focus on contacts who make or influence purchasing—site owners, general managers, operations leads, procurement staff.
Multi-Channel Ready: Lists should include fields for email campaigns, CTPS-checked phone numbers for telemarketing, and complete addresses for postal outreach.
GDPR Compliance: Any contact data used for B2B marketing must align with UK legal standards. Choosing a compliant list ensures your campaigns are both effective and risk-free.
Fast, Usable Delivery: Ideally provided in Excel or CSV format, ready to upload to your CRM or outreach platform within 24 hours.

How to Use the Contact List Across Campaigns

Once you’ve got a quality holiday parks contact list, it’s time to put it to work. The most successful outreach campaigns are multi-channel—engaging contacts via email, phone, and post with consistent messaging and clear value.

Cold Email Tips for Leisure Sites

Segment by Season or Location: Tailor your message for coastal parks, countryside retreats, or glamping specialists.
Use Subject Lines That Speak to ROI: Think “Boost summer bookings” or “Cut costs on site essentials.”
Make It Easy to Respond: Include a clear call to action, like “Request pricing” or “Book a quick call.”

Telemarketing Best Practices

Know Who You’re Calling: Use name, site type, and recent activity (e.g. expansion, award wins) to personalise your pitch.
Call at the Right Times: Mid-mornings or mid-week are ideal. Avoid weekends and check school holiday periods.
Focus on Solutions: Emphasise how your offering improves operations, guest satisfaction, or bottom-line results.

Direct Mail That Converts

Send Targeted, Tangible Offers: Brochures, product samples, or discounts perform well in the leisure sector.
Time Around Seasonal Cycles: Pre-season (spring) and post-season (autumn) are ideal for marketing improvements and upgrades.
Combine With Digital Follow-Up: A follow-up email or call increases conversion after a posted item lands.

Common Mistakes to Avoid

Using a holiday parks contact list is one of the smartest ways to reach decision-makers in the leisure industry—but it’s easy to undermine your efforts with a few avoidable errors.

Here’s what to watch out for:

Using Generic Tourism Lists: A list of travel or hospitality businesses may include irrelevant contacts like tour operators or B&Bs.
Ignoring Seasonality: Sending messages during peak guest season can result in low engagement. Aim for off-peak months when managers plan improvements.
Failing to Segment Properly: Messaging that doesn’t reflect park type, size, or audience won’t land with decision-makers.
Neglecting GDPR and CTPS Rules: Non-compliant outreach can lead to penalties and damage your reputation. Work with providers that follow UK regulations and screen contact records appropriately.

Why Choose Results Driven Marketing

When you’re investing in a holiday parks contact list, you need a data partner that understands the UK leisure sector—and delivers more than just names in a spreadsheet.

Here’s why clients choose us:

Industry-Specific Segmentation: Tailored contact lists for holiday parks, caravan sites, glamping retreats, and leisure resorts—segmented by location, size, and role.
Decision-Maker Accuracy: Our lists include park owners, general managers, operations leads, and purchasing roles.
Fast, GDPR-Compliant Delivery: All our data meets UK GDPR and CTPS standards, so your outreach is fully compliant and campaign-ready within 24 hours.
Expert Support: We’re here to advise on targeting, segmentation, and outreach planning.
Trusted by UK SMEs: We help hundreds of businesses turn better data into more leads, faster conversions, and increased sales.

Explore our email lists or get in touch for a custom quote.

Ready to Connect with Holiday Park Buyers?

If your product or service is a good fit for the leisure industry, a high-quality holiday parks contact list is your launchpad. With accurate, compliant data and the right campaign strategy, you can start meaningful conversations with decision-makers who are actively planning upgrades, bookings, or operational improvements.

Here’s how to take the next step:

Contact us for a free data count or custom quote
Tell us your ideal targets—region, park type, decision-maker role
Get your data delivered in 24 hours, ready for use across email, phone, and post

Let’s help you break into the UK’s fast-moving leisure sector with data that drives real results.

Results Driven Marketing
Highly targeted B2B data for UK SMEs
📍 Cobalt Business Exchange, Newcastle
📞 0191 406 6399
🌐 rdmarketing.co.uk

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