ERP Marketing Package | RD Marketing

Buy Data Data Services

We’re a B2B data provider and we’re currently running a promotion on our ERP Marketing Package and Databases, which are databases designed for companies that supply enterprise resource planning services to the likes of the manufacturing sector.

Firstly, some information on our data quality and data source information:

We work with the UK’s leading data aggregator who takes the very best parts of the top five data houses, those being 118 Information, Thomson Directories, Companies House, Dun and Bradstreet, and CorpData, you may be familiar with some of these names.

The records they source from these data houses go into their master file of 3.25 million records, which we then supply from.

They run 700,000 updates monthly over what is already high-quality information and employ an ongoing 40-point quality and legality check.

This is coupled with a TPS check across all telephone numbers every 24 hrs.

Accuracy Guarantees:

Furthermore our accuracy guarantees for the 12-month license:

98% postal address accuracy
90% telephone number accuracy
90% email address accuracy

Should we fall below any of these minimum benchmarks, we must provide like-for-like replacements.

ERP Marketing Databases

We hold over 35,000 decision-maker records available within manufacturing companies.

All records we supply come with the business name, postal address, business type, number of employees, turnover, decision maker name, TPS cleansed telephone number, and decision maker email.

Alongside this database, we can also supply:

An affordable email marketing platform that offers exceptional deliverability and the ability to send to all datasets, purchased or otherwise.
Managed email marketing campaigns designed to generate inbound leads.

For more information about how our UK ERP Marketing Package can help you generate more leads via postal, telephone or email marketing, feel free to drop us a line on 0191 406 6399 or at info@rdmarketing.co.uk

Email Marketing to a ERP Marketing Package

The Benefits of Email Marketing to Your ERP Marketing Package

When it comes to promoting your ERP Marketing Package, email marketing stands out as one of the most powerful tools at your disposal. It’s no secret that businesses across industries are increasingly relying on email campaigns to engage their audience. But what specific benefits does email marketing bring to your ERP Marketing Package? Let’s explore the advantages.

Direct Communication with Your Customers

Email marketing offers a direct line to your prospects and customers. Unlike social media or search engine marketing, where your message can get buried in the noise, an email arrives right in the recipient’s inbox. This ensures that your ERP Marketing Package reaches the intended audience without the distraction of competing content.

Tailored Messaging: With email marketing, you can personalise messages based on the recipient’s business needs or where they are in the decision-making process.
Segmentation: Segment your audience by company size, industry, or even past interactions, making sure your ERP Marketing Package resonates with each group.

Increased Engagement

For an ERP Marketing Package, engagement is key. Email marketing has higher engagement rates compared to many other channels because it’s personal, direct, and can be tailored. This leads to better response rates, higher click-throughs, and increased conversions.

Interactive Content: Whether it’s a product demo video, an infographic, or an exclusive whitepaper, emails allow you to engage your audience in meaningful ways that showcase the value of your ERP Marketing Package.
Follow-Ups and Reminders: Automated follow-up emails ensure that leads stay warm, especially during long sales cycles, which are common in ERP marketing.

Measurable ROI

One of the standout benefits of using email marketing for your ERP Marketing Package is the ability to measure performance. Tracking metrics like open rates, click-through rates, and conversion rates gives you a clear picture of what’s working and what isn’t, allowing for continuous improvement.

Detailed Analytics: Track the impact of each campaign and make data-driven decisions to optimise your future email marketing efforts.
Cost-Effective: Compared to paid advertising or traditional marketing channels, email marketing delivers a higher ROI, making it a budget-friendly option for promoting your ERP Marketing Package.

What Are the Advantages of Email Marketing to Your ERP Marketing Package?

Email marketing offers a wealth of opportunities, but when combined with an ERP Marketing Package, the benefits become even more compelling. Integrating email marketing with an ERP system allows businesses to leverage data, automate processes, and deliver highly personalised experiences.

Let’s break down some of the unique advantages that email marketing can bring to your ERP Marketing Package.

Personalised Content Based on ERP Data

When you incorporate email marketing with your ERP Marketing Package, you gain access to rich customer data. This allows for hyper-personalised content tailored to each recipient’s needs, stage in the buying journey, or even previous interactions with your business.

Custom Email Content: Use data from your ERP system to customise email campaigns based on customer preferences, purchasing history, or industry-specific needs.
Dynamic Content: Create dynamic, data-driven email templates that adapt based on your customers’ profiles, offering tailored solutions from your ERP Marketing Package.

Automating Customer Journeys

ERP Marketing Packages often involve lengthy customer journeys with multiple touchpoints. Email marketing can streamline this process by automating these interactions. From nurturing leads to closing deals, automation simplifies the workflow.

Lead Nurturing: Set up automated drip campaigns that send valuable content at predefined intervals, keeping your ERP Marketing Package top of mind for potential customers.
Customer Retention: Use email automation to send out periodic updates, renewal reminders, or offers for existing customers, ensuring long-term engagement with your ERP solution.

Integrating Campaigns with ERP Data for Enhanced Customer Experience

The integration of your ERP Marketing Package with email marketing campaigns brings everything together. ERP systems hold critical information about your customers – from purchase history to service usage data – and this data can be seamlessly integrated into your email strategy.

Trigger-Based Emails: Automate emails triggered by specific events in your ERP system, such as a customer purchasing a new service or reaching a milestone.
Cross-Channel Consistency: With ERP data, you can ensure that your email marketing campaigns are consistent with other channels, offering a seamless experience across platforms.

By leveraging these unique advantages, email marketing doesn’t just promote your ERP Marketing Package – it becomes an essential part of the entire customer lifecycle, from lead generation to customer retention.