Company Directors Database
Used to generate leads and new business, our Company Directors Database is a marketing tool used by companies looking to advertise their services directly to Company Directors within organisations.
The Company Directors Database provides a fantastic platform from which to launch targeted email campaigns to generate new business.
Where does the Company Directors Database originate?
We work with the UK’s leading data aggregator who have been voted b2b data supplier of the year for a record five times.
Established for over thirty years, they take the very best parts of the top five data houses in the UK to compile their master file of over 3.25 million records, which we supply from.
How many records does the Company Directors Database contain?
At the time of writing (we operate from a live database)…
The UK HR Directors Database contains contact information for 9,697 HR Directors across the UK.
What does a record on our Company Directors Database contain?
Each record can come complete with:
- Company name
- Full postal address
- Contact name
- Direct email address (2,591 records)
- TPS checked telephone number (2,932 records)
- Industry sector
- Number of employees
- Company turnover
Can the Company Directors Database be filtered?
Absolutely. We understand that no two customers the same and encourage each to discuss their individual needs with us.
Our consultants are more than happy to talk you through we can go about making this meet your specific markets, exactly.
How accurate is the Company Directors Database?
Every file we supply is also guaranteed accurate to industry high standards:
- 98% postal address accuracy
- 90% telephone number and contact name accuracy
- 90% email address accuracy
Should we fall below any of these minimum accuracy guarantees we are obliged to provide you with a like for like replacement or pro-rata refund.
This gives our clients total peace of mind when purchasing from us.
What are the major benefits to using a Company Directors Database?
Targeted marketing
A Company Directors Database mailing list can be tailored to your specific marketing needs, so you can ensure that your message reaches the right audience.
Cost-effectiveness
Mailing lists eliminate the need to create a costly and time-consuming marketing campaign from scratch.
You can quickly put together content to market to this ready-made audience.
Higher ROI
By targeting your campaign to the most relevant potential customers, mailing lists generate a much higher return on investment.
Increased efficiency
Mailing lists help streamline the process of reaching your potential customers, enabling you to save time, money and effort.
Scalability
With access to a large pool of contacts, a Company Directors Database can be used to easily expand your business beyond your local area.
Is the Company Directors Database GDPR Compliant?
Compliance is something that we place massive importance on. We wouldn’t be able to stand by our company ethos of only supplying the best b2b data available if we didn’t.
If you have any concerns with regards the compliancy of our Company Directors Database or any of our b2b data solutions, feel free to call us on 0191 406 6399 and speak to us directly.
What licence terms are offered on the Company Directors Database?
All our b2b data is made available on a 12 month multi-use licence which means you can use it as much as you like.
What format does the the Company Directors Database come in?
Our b2b data is sent you via secure email transfer in either Excel or .csv format.
What else can the Company Directors Database come with?
Once the design is completed and signed off, we then move on to the final part of the package which is a fully managed email marketing campaign.
As part of this package we will run three managed broadcasts.
So, once a month for the next three months we will deliver your message to these recipients and encourage them to contact you.
Prior to each broadcast, our team will discuss subject line, campaign timing and strategy, as well as share best practices.
Following each broadcast, we will supply you with an open and click thru analysis report which will allow you to follow up on these broadcasts.
Email marketing to our Company Directors Database
What are the benefits of email marketing to our Company Directors Database?
According to Constant Contact, email marketing has an ROI of $36 for every $1 spent https://conta.cc/3GscPP9
Easy personalisation and targeted content are two of the biggest benefits of email marketing your Company Directors Database.
Just including a person’s name, the most important word in the world to them can make them feel special.
So, if you are looking to this and require a Company Directors Database that contain first and second name for a key decision maker.
You have found it!
However, if you can also include more personal information, like what they have previously bought, or what you think they might like, you are on to a big winner!
What else?
Statistics show that emails that include just the person’s first name have a higher click-through rate than those that do not.
By segmenting your Company Directors Database, you can then create email content creation that focuses on the individual, their needs, aspirations, or problems.
You can also use email marketing campaigns to gauge your customer’s experiences by collecting feedback from your Company Directors Database via surveys.
Working out where you might be going wrong, is a fantastic way to not only get more customers coming back but to turn them into raving fans!
How A/B testing and optimisation of content will generate better engagement from your Company Directors Database
A/B Testing
These days, anyone involved in digital marketing must understand A/B testing and optimisation of content if they want to drive better engagement from Company Directors.
A/B testing is the process of testing multiple versions of content to determine which performs better, and optimisation of content is the process of improving that content to make it more effective.
By A/B testing and optimising content, marketers are able to get a better understanding of what resonates with their audience and make informed decisions about their overall content strategy.
This process can be used to test various aspects of an online experience, such as the design, layout, and copy of a website, email, or landing page.
A/B testing works by randomly assigning visitors to one of two versions of a web page or marketing asset.
Marketers are then able to track and compare visitor behaviour on both versions in order to determine which version is more successful.
For example, they may test which version of a headline has a higher click-through rate, or which version of a landing page generates more sales.
Content optimisation
When it comes to optimising content, marketers must take into account Company Directors preferences and behaviour.
To do this, marketers can incorporate data from A/B testing into the content creation process or take advantage of available analytics tools to track key metrics such as page views, user engagement, and bounced sessions.
Once a marketer has identified which content resonates best with their audience, they can focus on optimising the content to increase engagement.
For example, this may involve changing the tone of the copy, tweaking the layout of a website, or ensuring that an email campaign has a well-defined call-to-action.
A/B testing and optimisation of content requires an understanding of what works for each audience, as well as the willingness to experiment and iterate on content until it is optimised for better engagement.
With the right approach, marketers can leverage testing and optimisation to create content that resonates with their audience and drives better results.
Call to action (CTA) ideas for your next email marketing campaign to Company Directors
Email marketing is a popular and effective way to reach your target audience with relevant content and promotions. One of the most important elements of any email marketing campaign is the call to action (CTA).
The CTA is the part of the email that tells the reader what you want them to do next. In this article, we’ll share some effective email marketing call to action ideas that can help you improve your conversion rates and drive more sales.
1. Use action-oriented language
Your CTA should encourage your readers to take action, so use action-oriented language to make it clear what you want them to do. For example, instead of saying “Learn More,” use “Get Your Free Guide Now” or “Claim Your Discount Today.” These phrases create a sense of urgency and encourage your readers to take action immediately.
2. Make it stand out
Your CTA should be visually prominent, so use colours, bold text, or arrows to make it stand out. The CTA should be the easiest and most noticeable part of the email. Consider using a contrasting colour to make it really pop.
3. Keep it short and sweet
Your CTA should be concise and to the point. Make sure it’s easy to understand and easy to follow. Don’t use long or complicated language that could confuse your readers. Instead, use simple, direct phrases that clearly state what you want them to do.
4. Offer an incentive
Give your readers a reason to click your CTA by offering them an incentive. This could be a discount, a free trial, or a free ebook or guide. By offering something of value, you can encourage more people to take action and sign up for your offer.
5. Personalise it
Personalisation can make your CTA more compelling. Consider using the reader’s name in the CTA or tailoring the CTA to their specific interests. This can create a more strong emotional connection with the reader, making them more likely to take action.
6. Use urgency and scarcity
Create a sense of urgency by setting a deadline or countdown timer for your offer. This can encourage more people to take action quickly, knowing that the offer will expire soon.
Scarcity can also be effective, highlighting that the offer is limited or that the number of spots is running out. This can create a sense of exclusivity and encourage people to act fast.
In conclusion, a strong call to action is essential for effective email marketing. With the right language, visual appeal and incentives, you can encourage your readers to take action and drive more sales.
Remember to keep it short, personalise it, and use urgency and scarcity to create a sense of excitement and exclusivity. By following these tips and experimenting with different approaches, you can develop effective CTAs that will help you achieve your email marketing goals.
How to monitor and measure results of email marketing campaigns to Company Directors?
Email marketing has been a popular practice for businesses to reach out to their customers and clients.
For Company Directors, email marketing can be a valuable tool for connecting with potential job candidates or building relationships with current employees.
However, it’s important to measure and monitor the results of an email marketing campaign to ensure that it’s effective and provides a return on investment. Here are some tips for measuring and monitoring the results of an email marketing campaign to Company Directors:
1. Set clear objectives
The first step is to define the objectives of the email marketing campaign. Your objectives may be to attract top talent, increase engagement with current employees, or convey important HR policies and procedures. Be clear about your objectives so that you can track your progress and measure the success of the campaign.
2. Choose the right metrics
Once you’ve set your objectives, you should identify the metrics that will help you measure and monitor the results of the campaign. Some key metrics include open rates, click rates, conversion rates, and the number of unsubscribes. Open rates show how many people opened the email, click rates show how many people clicked on a link in the email, and conversion rates show how many people took the desired action after clicking on the link. Unsubscribes indicate whether your email content is relevant and engaging enough for your audience.
3. Use a reliable email marketing platform
A reliable email marketing platform makes it easier to measure and monitor the results of your email marketing campaign. Platforms like Mailchimp, Constant Contact, and Campaign Monitor offer analytics dashboards that show you the key metrics of your campaign. These platforms also allow you to segment your email list so that you can target specific groups of people with tailored messaging.
4. A/B testing
A/B testing is an effective way to measure the impact of different elements of your email campaign. This involves testing different versions of the same email to see which one performs better. For example, you could test different subject lines, calls to action, or images in the email. A/B testing can help you identify what elements of your emails are working and what needs improvement.
5. Analyse the results
Once your campaign is over, analyse the results to identify what worked well and what didn’t. This will help you optimise your email marketing campaign in the future.
For example, if you notice that your open rates are low, you may need to revisit your subject lines. If your click rates are high, but conversions are low, you may need to reassess the messaging and calls to action in your emails.
In conclusion, email marketing can be a powerful tool for HR directors to reach out to potential job candidates and employees. By setting clear objectives, choosing the right metrics, using a reliable email marketing platform, conducting A/B testing, and analysing the results, HR directors can measure and monitor the success of their email marketing campaigns. This will help them optimise their campaigns for better engagement, retention, and overall performance.
What are the challenges in marketing to Company Directors Database?
Understanding the Decision-Making Process
Understanding the decision-making process of Company Directors Database can be difficult when promoting products and services.
Different Company Directors Database may have different ways of evaluating and testing products and services before making a purchase.
Market Research
Conducting market research to understand the target audience and the competition is extremely important.
Company Directors Database will be looking for products and services that are tailored to their specific needs and will be able to assist with solving problems.
Creating Compelling Content
Content marketing is an extremely important tool for Company Directors Database, as it helps them to understand the value of a product or service and its relevance to their needs.
Creating high-quality content that is SEO-friendly and engaging can be difficult, but is essential for getting a foot in the door with marketing directors.
Keeping Up With the Latest Trends
There are always new trends in the field of marketing, and it is important to stay up-to-date in order to remain competitive.
Keeping up with research, staying informed of industry trends, and understanding the most effective strategies are all essential in order to successfully market products and services to Company Directors Database.
Relationship Building
Relationship building is an important factor in achieving success when marketing to marketing directors.
It is important to build trust and demonstrate an understanding of their needs.
Developing strong relationships with Company Directors Database can help to increase trust and ensure that products and services are properly represented.
What are the benefits of Telemarketing to the Company Directors Database?
Telemarketing to Company Directors Database is a cost-effective and flexible solution when considering database marketing.
You can use it to keep in touch with your Company Directors Database and also to ask for feedback and ways to improve moving forward.
Getting real-time feedback can help you generate more sales.
Finding customers on the phone who are happy with your services gives you an opportunity to sell more to them, there and then.
Telemarketing to a Company Directors Database can be used by businesses big and small which makes it a great resource.
When your business communicates directly with its customers or prospects in this way you can offer more options than a one-off piece of marketing, in a flexible way.
Make a real connection
In an ever more digital age, telemarketing can help solidify the relationship between customers and your brand and help to engage prospects on a deeper level.
It creates a two-way interaction which allows you to more fully understand your client’s and prospects’ needs.
This means that you can pivot to deal with them there and then.
Maintaining regular contact with your Company Directors Database in this way also provides fantastic opportunities for you to append information to it.
You can ask up-to-the-minute questions about their current situation which will ultimately help you sell more to them in the long run.
How much does the Company Directors Database cost?
The answer is…
It depends!
Like most things, the more you buy, the cheaper it gets.
Give us a call today and we will craft a totally bespoke for you.
What next?
If you are interested in discussing our Company Directors Database further, please feel free to drop us a line today.
Results Driven Marketing
0191 406 6399
Other Services
Database Cleansing
One of the main responses we get from prospective clients is…
“We have been in business for x number of years and have a great database already”.
That is great news for us because we can help make it even better!
We can complete incomplete records, correct spelling errors, reformat addresses, remove obsolete data, improve legality.
Data decays annually and it is essential to maintain the accuracy of your existing database.
By using this very simple yet highly effective service we can save you money, increase responsiveness and importantly ensure legality.
Nothing breeds confidence in your campaigns more than having a clean and responsive database that generates leads.
Contact us today to find out how we can make your existing database even better.
Database Enrichment
Our data experts can drill down into your current database to identify your customers and find more of them.
We can give you a detailed description of their key attributes by location, size, and sector.
By going through this process we can save you money, generate customer profiles and create new matched contacts.
We take all the passion we have for data and apply it to your existing customer database to find more of the businesses that you could be working with.
Call us today to find out how our data experts can transform the way you buy data.
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Who are we?
Providing b2b database solutions is our passion.
Offering a consultancy service prior to purchase, our advisors always aim to supply a database that meets your specific marketing needs, exactly.
A good quality b2b database is the heartbeat of any direct marketing campaign…
It makes sense to ensure you have access to the best!
Call us today on 0191 406 6399 to discuss your specific needs.
