Commercial Finance Marketing Package

Buy Data Data Services

Our Commercial Finance Marketing Package are specifically designed to help commercial finance suppliers and brokers advertise their services directly to senior finance decision makers within commercial and industrial organisations across the UK

In total, we hold 737,654 records for the likes of finance decision-makers, managing directors, business owners, managing directors and more within organisations.

All records are guaranteed accurate to industry high standards and are GDPR compliant.

Each record comes complete with:

Company name
Full postal address
Contact name
Contact email address
TPS checked telephone number
Industry sector
Number of employees
Company turnover

We offer our clients the opportunity to select a bespoke database, from this wider database, to meet their specific marketing needs.

You can select by:

Sector
Location
Number of employees
Company turnover
Contact job title/function

Commercial Finance Marketing Package

We work with the UK’s leading data aggregator who take the very best parts of the top five data houses to create their master file which we supply from. They have been voted ‘Outstanding B2B Data Provider of the Year’, for a record five times and have been established for over thirty years.

Every file we supply is also guaranteed accurate to industry high standards:

98% postal address accuracy
90% telephone number and contact name accuracy
90% email address accuracy

Should we fall below any of the above accuracy guarantees we must supply a like for like replacement or pro-rata refund.

Alongside this database, we can also supply:

An affordable email marketing platform that offers exceptional deliverability and the ability to send to all datasets, purchased or otherwise.
Managed email marketing campaigns designed to generate inbound leads.

For more information about how our UK Commercial Finance Marketing Package can help you generate more leads via postal, telephone or email marketing, feel free to drop us a line on 0191 406 6399 or at info@rdmarketing.co.uk

Email Marketing your Commercial Finance Services

What are the Advantages of Email Marketing to Your Commercial Finance Services?

Direct Communication with Decision-Makers

One of the major strengths of email marketing in commercial finance services is its ability to provide direct, targeted communication. Rather than casting a wide net, email allows you to send valuable information straight to the key decision-makers within businesses.

This direct line of communication is incredibly powerful, as it ensures your message reaches the individuals who have the authority to act on financing options.

Personalised Messaging: Emails can be tailored with a personal touch, addressing decision-makers by name and focusing on their unique financing needs.
Enhanced Engagement: With direct access, emails tend to receive more attention, increasing the chances of engagement with your commercial finance services.

Cost-Effective Marketing Solution

In comparison to traditional advertising, email marketing is a cost-effective powerhouse for commercial finance companies. It requires minimal spend while offering a high potential return on investment (ROI). Every email sent is an opportunity to showcase your services, and it’s one of the most affordable ways to keep your brand front and center in a competitive market.

Lower Campaign Costs: Compared to other marketing channels, email requires a smaller budget, making it ideal for commercial finance companies of all sizes.
High ROI Potential: With the right approach, email marketing delivers a strong ROI by driving client engagement and fostering long-term client relationships.

Measurable Impact and ROI

One of the standout advantages of email marketing for commercial finance services is the ability to measure its effectiveness. Email campaigns offer a wealth of data points—from open rates and click-through rates to conversions—giving finance companies clear insights into their marketing performance.

Trackable Metrics: You can monitor opens, clicks, and engagement, allowing for adjustments in real time.
ROI Transparency: By tracking each email’s performance, it’s easy to see which campaigns are generating leads and contributing to the bottom line.

Building Trust and Strengthening Client Relationships

For commercial finance services, trust is everything. Email marketing provides an opportunity to build that trust over time by delivering valuable information that educates and informs clients on financial options, trends, and industry insights.

Through consistent, quality communication, finance companies can position themselves as trusted advisors, deepening relationships with their clients.

Educational Content: Regular emails that offer industry knowledge build authority and demonstrate your company’s expertise.
Client Retention: Staying in touch with clients keeps your brand top-of-mind, helping to maintain loyalty over time.

Is Email Marketing to Your Commercial Finance Services a Good Idea?

Unique Opportunities for Commercial Finance Services

Email marketing opens doors that few other strategies can match, especially for commercial finance services. This industry thrives on connections, trust, and timely information—all of which can be effectively communicated through email.

Targeted Messaging for Diverse Needs: Whether it’s connecting with small businesses seeking financing or large corporations looking for flexible funding solutions, email marketing allows commercial finance companies to segment their audiences. This means you can deliver highly relevant content that resonates with each unique client profile.
Long-Term Relationship Building: Email provides a steady platform for nurturing leads and maintaining contact with clients over time. With well-timed, informative content, commercial finance services can remain top-of-mind when businesses are ready to seek financing.
Quick Distribution of Time-Sensitive Offers: When economic conditions shift or new financial products launch, email marketing is a fast and efficient way to inform clients about updated services or rates, making it invaluable for commercial finance services that need to move quickly.

Addressing Potential Drawbacks

While email marketing offers distinct advantages, there are some considerations to keep in mind for commercial finance services.

Understanding these potential drawbacks—and knowing how to address them—can help you make the most of your email strategy.

Spam Filters and Deliverability Issues: One challenge for commercial finance services is avoiding spam filters. Emails with certain phrases or excessive links might land in a client’s junk folder. To avoid this, focus on clean, professional language, limit the use of “promotional” words, and always include an easy opt-out option.
Maintaining Compliance: Finance companies operate in a highly regulated industry. Ensure that all marketing content complies with GDPR and other relevant regulations by including clear privacy information and honoring opt-out requests promptly.
Information Overload: Some clients may feel overwhelmed by frequent communications. To prevent this, segment your audience effectively and use data to determine the best frequency for reaching different segments, ensuring your emails remain welcomed and relevant.

Real-World Impact: Email Marketing in Action for Commercial Finance Services

Email marketing isn’t just about theory; real-world examples show how it drives growth for commercial finance services.

Example 1: Product Updates for Key Clients – Imagine a commercial finance company that’s rolling out a new funding solution for growing businesses. Sending a targeted email blast to qualified prospects who recently sought financing options could spark immediate interest, generating leads at the ideal time.
Example 2: Quarterly Newsletters for Relationship-Building – By sending a quarterly email packed with market insights, regulatory updates, and financial tips, a commercial finance firm could stay connected to both active and inactive clients. This regular communication helps reinforce trust and loyalty, making it easier for clients to return when they’re ready for new financial solutions.