Catering Equipment Marketing Package
Our Catering Equipment Marketing Databases are specifically designed to help catering equipment suppliers advertise their services directly to senior decision makers within the hospitality, healthcare and education sectors.
In total, we hold 133,654 records for the likes of business owners, proprietors, directors, and more within the likes of hotels, restaurants, cafes, pubs and
All records are guaranteed accurate to industry high standards and are GDPR compliant.
Each record comes complete with:
- Company name
- Full postal address
- Contact name
- Contact email address
- TPS checked telephone number
- Industry sector
- Number of employees
- Company turnover
We offer our clients the opportunity to select a bespoke database, from this wider database, to meet their specific marketing needs.
You can select by:
- Sector
- Location
- Number of employees
- Company turnover
- Contact job title/function
We work with the UK’s leading data aggregator who take the very best parts of the top five data houses to create their master file which we supply from. They have been voted ‘Outstanding B2B Data Provider of the Year’, for a record five times and have been established for over thirty years.
Every file we supply is also guaranteed accurate to industry high standards:
- 98% postal address accuracy
- 90% telephone number and contact name accuracy
- 90% email address accuracy
Should we fall below any of the above accuracy guarantees we must supply a like for like replacement or pro-rata refund.
Alongside this database, we can also supply:
- An affordable email marketing platform that offers exceptional deliverability and the ability to send to all datasets, purchased or otherwise.
- Managed email marketing campaigns designed to generate inbound leads.
For more information about how our UK Catering Equipment Marketing Package can help you generate more leads via postal, telephone or email marketing, feel free to drop us a line on 0191 406 6399 or at info@rdmarketing.co.uk
Email Marketing your Catering Equipment Services
What are the Advantages of Email Marketing for Catering Equipment Services?
Introduction: Why Email Marketing Matters for Catering Equipment Services
For businesses in the catering equipment industry, reaching the right audience with timely, relevant information can be the difference between a good quarter and a great one.
Email marketing is a powerful tool that lets catering equipment services engage directly with potential buyers, stay top-of-mind with existing clients, and highlight exactly what sets them apart in a competitive market. Let’s dive into why email marketing is such a valuable asset for catering equipment businesses.
Cost-Effective, High-Impact Marketing
When you’re running a catering equipment business, every marketing pound counts. Here’s where email marketing shines—it’s not only cost-effective, but it’s also incredibly scalable. With email, you can reach thousands of potential customers without the high cost associated with traditional marketing channels.
- Minimal Setup Costs: Compared to print advertising or paid media, setting up email campaigns is straightforward and far more affordable.
- Easy ROI Tracking: See exactly how each campaign performs. From open rates to click-through rates, email marketing lets you track every engagement.
- Automated Workflows: With automation tools, you can nurture leads with targeted emails over time without adding to your team’s workload.
Direct Engagement with Your Ideal Audience
Email marketing allows catering equipment services to connect with buyers right in their inbox. Instead of hoping your audience finds you, you’re reaching out directly—putting valuable offers, new equipment, or special promotions in front of people who are already interested in what you offer.
- Audience Segmentation: Send personalised emails based on past purchases, equipment preferences, or even seasonal needs. Tailored content speaks to their needs and makes them more likely to engage.
- Building Relationships: Regular emails build familiarity and trust, positioning your brand as the go-to for catering equipment solutions.
- Re-Engaging Past Customers: Have clients who haven’t made a purchase in a while? Email marketing lets you remind them of what’s new or encourage them to consider upgrades.
Drive Conversions with Targeted Promotions
Email marketing is incredibly effective when it comes to conversions. Whether it’s a special promotion or a new product launch, emails encourage quick action from your audience. With direct links to product pages, scheduling tools, or inquiry forms, emails make it simple for recipients to act right away.
- Product Launches and Upgrades: Launching new equipment? Use email to showcase its unique features and highlight why it’s essential for catering businesses.
- Seasonal and Limited-Time Offers: Increase urgency by promoting exclusive deals or discounts. Limited-time offers are a powerful motivator, especially when paired with clear calls-to-action.
- Upselling and Cross-Selling: Suggest complementary equipment or upgrades based on previous purchases. An email is an ideal way to introduce clients to equipment they may not yet know they need.
Showcase New Products and Keep Customers Informed
When you’re in the business of providing catering equipment, staying current with industry trends and new technology is essential. Email marketing lets you communicate your latest offerings directly to the people most likely to care.
- Highlight Innovations and Updates: Show customers that your brand is at the forefront by sharing updates on product improvements or the latest industry innovations.
- Educational Content: Offer insights on equipment care, efficiency tips, or product guides. This positions your brand as an industry expert, keeping you top-of-mind when they’re ready to make a purchase.
- Visual Appeal: Use images, videos, or infographics to showcase equipment features and capabilities. High-quality visuals add value and help customers envision how the equipment fits into their own operations.
Why Email Marketing is Effective for Catering Equipment Services
In the world of catering equipment, building relationships and staying visible with your target audience can be a game-changer.
Email marketing offers a direct, flexible, and reliable way to reach businesses like restaurants, hotels, and event caterers who are constantly on the lookout for quality equipment. But what makes email marketing particularly suitable for catering equipment services?
Direct Access to Decision Makers
Email marketing gives you a straightforward path to connect with the people making purchasing decisions. Instead of relying on a “spray and pray” approach, you’re sending tailored content directly to the inbox of those actively looking for solutions, like restaurant managers, event planners, and catering companies.
High Relevance for B2B Audiences
Catering equipment services are uniquely positioned to benefit from B2B email marketing strategies. Unlike B2C campaigns, where broad appeal is necessary, B2B email marketing allows you to be niche-focused. This means you can address specific needs, like equipment durability, new innovations, or cost-saving options, that resonate well with the catering industry’s operational goals.
Targeted Content
By segmenting your email lists, you can send targeted messages that address the specific needs of different client types. From updates on the latest high-capacity ovens to offers on portable refrigeration units, targeted content ensures that your emails are more relevant and actionable.
Cost-Efficient Marketing Strategy
Compared to paid ads or trade show marketing, email marketing is much more cost-effective. You’re able to reach a large number of clients with minimal expenditure. Plus, with email automation tools, you can maintain frequent, personalised contact without needing an extensive team or excessive resources.
Challenges and Considerations for Email Marketing in Catering Equipment Services
Of course, like any marketing strategy, email marketing isn’t without its challenges. For catering equipment services, there are a few key considerations to bear in mind.
Spam and Deliverability Concerns
One major challenge is avoiding the dreaded spam folder. For catering equipment businesses, the key is to avoid overly promotional language and to always prioritise relevant, value-driven content. Remember, today’s email filters are highly sensitive, so stick to clear, informative language that offers genuine value to your audience.
Solution: Ensure you’re obtaining permission to email and avoid overly promotional words that might trigger spam filters. Regularly cleaning your email list to remove inactive contacts will also help maintain your deliverability rates.
Keeping Content Relevant and Engaging
Sending out emails that go unread or ignored is a common pitfall, especially if your content doesn’t address your audience’s needs. The catering industry is always busy, so content has to be direct, engaging, and relevant to capture attention.
Solution: Focus on delivering solutions, not sales pitches. Try to keep each email focused on a single topic, whether it’s a product feature, a client case study, or maintenance tips. Keep things varied and interesting.
Audience Fatigue
B2B buyers, including those in catering services, are often flooded with emails. If you’re not careful, frequent messages can lead to audience fatigue or even unsubscribes.
Solution: Be mindful of frequency—avoid overwhelming your contacts with too many messages. Stick to a consistent but moderate schedule, and focus on quality over quantity.
Building and Maintaining a Quality Email List
In email marketing for catering equipment services, it’s essential to have an updated and segmented email list. Outdated lists can lead to wasted efforts and lower engagement rates, as you may be reaching the wrong people or outdated contacts.
Solution: Regularly audit your email list to keep it clean and targeted. Segment by factors such as purchase history, equipment preferences, and type of business. This ensures that you’re sending the right message to the right person every time.
Who are we?
Thinking about “how do I buy data“?
Providing b2b database solutions is our passion.
Offering a consultancy service prior to purchase, our advisors always aim to supply a database that meets your specific marketing needs, exactly.
We also supply email marketing solutions with our email marketing platform and email automation software.
Results Driven Marketing have the best data of email lists for your networking solutions as well as direct mailing lists & telemarketing data in telemarketing lists
We provide data cleansing and data enrichment services to make sure you get the best data quality.
We provide email marketing lists and an international email list for your business needs.
At RDM We provide b2c data as we have connections with the best b2c data brokers.
A good quality b2b database is the heartbeat of any direct marketing campaign…
It makes sense to ensure you have access to the best!
Call us today on 0191 406 6399 to discuss your specific needs.
Results Driven Marketing
0191 406 6399
