5 Reasons Your Email Campaigns May Be Failing

Are you someone who gets frustrated with their email campaigns because they are ineffective or failing?

After writing a well-informed email and pressing send, do you wonder why your emails get low open rates and non-existing clicks, even worse, you’re not seeing an ROI?

Everyone has been there.

If businesses say that emails drive customers, then why do many businesses feel their email campaigns aren’t working?

Email campaigns can fail because they are not clear enough to drive the business to its goal.

If your emails fail, you need to do a reset.

A reset doesn’t necessarily mean making drastic changes, it can be the smallest changes that can make big differences in clicks and sales.

The 5 reasons your email campaigns may be failing

1. You use boring, spammy subject lines

Marketers rely heavily on email for securing and nurturing leads, however not every business is good at it.

Sending friendly emails is easy, but sending emails aimed to grow your business is much harder.

When you don’t have a clear strategy, it’s easy to use plain subject lines that don’t generate curiosity.

Using spammy, trigger lines that will just send your email to the junk folder.

2. You lack call-to-actions that hook

Several days after sending your email, you check your data and see that 80% of your leads opened the email.

Yet, the click-through rate (CTR) isn’t great.

A click-through rate is the number of recipients who clicked on something in your email.

A low CTR tends to mean one thing: there isn’t anything in your email that tells your leads what they must do.

In marketing, you can’t just assume that people know what they should do.

When your email lacks a clear call-to-action, you affect your business.

Remember your emails should always drive the recipient to where you want them to be.

3. You don’t segment your lists

Segmenting your email is the first step to delivering personalised messages that target your leads’ specific needs and interests.

Email segmentation will improve open rates and CTR. It’s important to nurture and keep leads.

If you’re not segmenting your email, you could miss out on vital opportunities.

4. You send your emails to bad addresses

Your email list affects your deliverability.

If you’re sending emails to people who are unengaged, you’re likely to expect low open rates.

Low open rates are a clear sign that your email recipients are not engaging with your email. If this continues for a long period, it can damage your email campaigns it may even cause your ISP to block your future emails, causing a further lack of email engagement.

5. You don’t communicate well with your customers

Being able to send emails to your subscribers is a privilege they’ve given you permission to.

Email marketing gives you the chance to build a relationship with existing and new customers. It lets you nurture a relationship it is the most personal way of advertising.

Lack of emails, grammar errors, and misspellings of someone’s name can make you and your business look unprofessional.

How to fix these 5 email mistakes and stop your email campaigns from failing

1. Use interesting subject lines

Writing emails can be hard: you’ve got to make it just right, not too long, not too short, not too salesy, and not too boring.

Most importantly, the line that your subscribers see when they receive your email can make or break your campaign.

Your subject line should make your subscribers want to open your email.

Be careful with your word choose:

Some words to avoid in your subject lines:

Promises: 100% more, 100% free, free access, expect to earn
Behaviour: dear friend, not junk, not spam
Unnecessary urgency: call now, get it now, what are you waiting for?

2. Use a strong call-to-action

Your call-to-action, alongside your content, is what will engage your customers to take action.

It’s important that you not only tell them what you’d like them to do but also show them how to do it.

Make your call to action compelling and relevant. Make sure it stands out from the rest of the email.

3. Use email segmentation that works.

Have you ever received an email that was only meant for you?

Email segmentation is so important when sending personalised emails.

Instead of creating one email and sending it to all your contacts, divide your list and send a personalised email to each group.

You can segment your emails with:

Demographics
Survey results
Geographic area
Email engagement
Past purchases

4. Validate your email list

Cleaning your email list is key to making sure that you’re sending your email to the right addresses.

A third-party email validation tool can make sure that you’ve got the correct addresses.

They can also remove known email addresses that often mark emails as spam.

5. Communicate with your customers well

Do a thorough check before pressing that Send button:

The names are right?
Make sure you’ve fixed typos and misspellings.
Is there anything in your email that can potentially be offensive?

You’ve just got yourself new leads on top of your existing ones. There’s nothing else to do than nurture them – but you have to do it right.

Communicate well with your customers and nurture your new leads.

Remember, the key is good communication for a better connection with people.

Conclusion: Your email campaigns are not failures

When you use the correct strategies, your email campaigns are more likely to succeed.

Avoid these mistakes in your email campaigns to stop them failing

Using boring lines
Having no clear call-to-action
Lack of email segmentation
You send your emails to bad email addresses
Poor customer communication

To get high open rates, CTR, and see a positive ROI, follow these:

Use catchy subject lines
Use compelling call-to-action
Use email segmentation to target your audience
Check you have a clean email list
Communicate with your customers

For information about our managed email marketing services, drop us a line on 0191 406 6399 or contact us here

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