
Amusement and Recreation Activities Database
If you’re looking to connect with UK-based leisure, fitness, or entertainment businesses, an other services activities database is one of the most effective tools you can use. This kind of database gives marketers and sales teams access to highly targeted contact information for businesses operating across amusement parks, gyms, sports clubs, recreation centres, and many other experience-based services.
In a world where consumer demand for experiences continues to grow, these businesses are constantly sourcing new suppliers—whether that’s for software, uniforms, cleaning services, equipment, or marketing support. That’s exactly why having the right data matters.
In this article, we’ll break down everything you need to know about this niche yet powerful database type. You’ll learn:
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What’s included in an other services activities database
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Why it’s so valuable for marketers and suppliers
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Who can benefit most from using it
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How to use this data to generate real B2B leads
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Where to source GDPR-compliant, reliable records
And if you’re actively running postal, phone, or email campaigns, having access to accurate B2B data is non-negotiable. We’ll also explore how you can integrate additional services like data cleansing to improve performance over time.
Table of contents:
What is the UK Amusement and Recreation Activities Database?
Used to generate leads and new business, our UK Amusement and Recreation Activities Database is a marketing tool used by companies looking to advertise their services directly to principal contacts within the UK Amusement and Recreation Activities Database.
UK Amusement and Recreation Activities Database provides a fantastic platform from which to launch targeted email campaigns to generate new business.
Who uses the UK Amusement and Recreation Activities Database?
It is successfully used by Event Management Companies, Advertising Agencies, Corporate HR Departments, Insurance Companies and many more.
Where does the UK Amusement and Recreation Activities Database originate?
We work with the UK’s leading data aggregator who have been voted b2b data supplier of the year for a record five times.
Established for over thirty years, they take the very best parts of the top five data houses in the UK to compile their master file of over 3.25 million records, which we supply from.
How many records does the UK Amusement and Recreation Activities Email List contain?
At the time of writing (we operate from a live database)…
The UK Amusement and Recreation Activities Database contains contact information for 12,464 contacts within Amusement and Recreation Activities across the UK.
What does a record on our UK Amusement and Recreation Activities Database contain?
Each record can come complete with:
- Company name
- Full postal address
- Contact name
- Direct email address (2,008 records)
- TPS checked telephone number (6,462 records)
- Industry sector
- Number of employees
- Company turnover
Can the UK Amusement and Recreation Activities Database be filtered?
Absolutely. We understand that no two customers the same and encourage each to discuss their individual needs with us.
Our consultants are more than happy to talk you through we can go about making this meet your specific markets, exactly.
How accurate is the UK Amusement and Recreation Activities Mailing List?
Every file we supply is also guaranteed accurate to industry high standards:
- 98% postal address accuracy
- 90% telephone number and contact name accuracy
- 90% email address accuracy
Should we fall below any of these minimum accuracy guarantees we are obliged to provide you with a like for like replacement or pro-rata refund.
This gives our clients total peace of mind when purchasing from us.
Is the UK Amusement and Recreation Activities Database GDPR Compliant?
Compliance is something that we place massive importance on. We wouldn’t be able to stand by our company ethos of only supplying the best b2b data available if we didn’t.
If you have any concerns with regards the compliancy of our UK Amusement and Recreation Activities Database or any of our b2b data solutions, feel free to call us on 0191 406 6399 and speak to us directly.
What licence terms are offered on the UK Amusement and Recreation Activities List?
All our b2b data is made available on a 12 month multi-use licence which means you can use it as much as you like.
What format does the Amusement and Recreation Activities in the UK Database come in?
Our b2b data is sent you via secure email transfer in either Excel or .csv format.
Email Marketing to a Amusement and Recreation Activities Database
What Are the Advantages of Email Marketing to Your Amusement and Recreation Activities Database?
If you’re sitting on a well-built other services activities database, you’re already halfway to running a successful email campaign. The leisure, fitness, and entertainment space thrives on timely communication, consistent supplier relationships, and clear-cut offers. And when you’re equipped with the right business data, email marketing becomes not just viable — but incredibly effective.
Let’s break down exactly why email marketing to your amusement and recreation activities database is such a smart move.
Direct Access to Decision-Makers
The beauty of a good other services activities database lies in its ability to connect you directly with the people who matter most.
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Business owners, operations directors, venue managers — these are the decision-makers who control budgets and approve new suppliers.
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Instead of working through layers of admin or customer service filters, you’re speaking to the top — the ones in charge of purchasing and partnerships.
A campaign built around this kind of data can generate meaningful conversations quickly. It’s especially powerful when you’re working with high-quality email address list data, allowing for personalised outreach that lands directly in the right inbox. You can browse our email address list data options here.
Cost-Effective, Scalable Outreach
When it comes to cost versus return, email marketing almost always wins — especially when you’re using targeted B2B data rather than casting a wide net.
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No printing, no postage, no telemarketing time — just clean, GDPR-compliant campaigns sent to a list that’s already filtered by industry, role, and location.
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Whether you’re a niche supplier looking to work with 50 local venues, or a growing brand expanding across the UK, your outreach can scale with your ambition.
And if you need support with data that meets campaign requirements for other services businesses specifically, our B2B data sets are a great place to start.
You’ll also want to ensure your contacts are compliant with calling regulations if you plan to follow up. A quick run through our CTPS checker keeps you covered on that front.
Supports Multiple Campaign Goals
Email marketing isn’t just about selling products — especially in the amusement and recreation sector, where the needs are diverse and ongoing.
You can run email campaigns to:
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Generate fresh B2B leads from leisure centres, indoor play providers, and gyms
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Promote events, offers, or seasonal packages that are time-sensitive
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Build brand familiarity with consistent, helpful content
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Open the door to new partnerships as a trusted supplier
And if your contact data could use a refresh before launching your campaign, our data cleansing service can help clean up duplicates, errors, and outdated contacts.
It’s all about sending the right message — to the right person — at the right time.
Email Marketing Best Practices to Your Other Services Activities Database
When you’re marketing to your other services activities database, the stakes are higher than you might think. This is a diverse and sometimes unpredictable group of businesses — covering everything from event organisers to consultancy firms, waste management to employment agencies. So, if you’re planning an email campaign, getting the basics right isn’t optional. It’s essential.
Here’s what works (and what really doesn’t) when emailing this broad but valuable B2B audience.
Personalise Wherever Possible
Personalisation is no longer a ‘nice-to-have’. It’s an expectation.
If your email to a busy services company looks like it’s been copied and pasted for 10,000 others — straight to trash it goes. But a message that opens with their company name, mentions their industry, or speaks directly to a known pain point? That gets read.
Use merge tags to insert business names
Reference industry terms they’ll recognise
Tailor offers by business type (e.g., cleaning vs recruitment vs creative agencies)
To personalise effectively, make sure your data is clean, accurate, and segmented. If you haven’t refreshed your list in a while, our data cleansing services are a great place to start.
Write Subject Lines That Actually Get Opened
A weak subject line is the quickest way to kill your open rate.
When targeting your other services activities database, focus on subject lines that are:
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Short (under 50 characters)
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Clear, not cryptic
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Benefit-led (“Cut admin time by 40%”)
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Or curiosity-driven (“Here’s what 1,000 UK services firms told us”)
Preview text matters too. It’s that little snippet that appears next to your subject line in the inbox — and it’s your second chance to get attention.
Pro tip: Avoid spammy language like “Free!!!” or “Guaranteed Income.” These will hurt your deliverability and engagement rates. If deliverability is a concern, our CTPS Checker can help keep your campaigns compliant and effective.
Send From a Real Person
People buy from people. It’s an old cliché — but it’s stuck around for a reason.
Instead of sending from “info@” or “sales@”, use a real name with a signature. Ideally, the same one that shows up if they reply. A warm, credible sender builds trust fast — especially when dealing with business owners or managers in smaller service firms.
Need a reliable email platform that supports personalisation and high deliverability? Take a look at our email marketing management services built for B2B use — especially when using third-party lists.
Keep Your Call-to-Action Simple
You might want your reader to download a guide, watch a demo, click a brochure, and book a call… but that’s too much.
Stick to one core call-to-action (CTA) per email.
Good CTAs for your other services activities database could include:
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“Book a quick call”
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“See pricing”
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“Download the comparison guide”
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“Start your free trial”
Too many options? You’ll lose them.
Watch Your Language
Spam filters have evolved — and so have inbox users. Words like “urgent”, “win”, “bonus”, “free trial” (yes, even that one) can land you in junk, especially with business addresses that have stronger filters.
Instead, keep your tone professional, confident, and direct. Use language that fits your audience. A consultancy business and a facilities management firm won’t speak the same way — and your email shouldn’t either.
If you’re still using an outdated list or struggling with high bounce rates, consider a fresh email address list — tailored to the services sector you’re targeting.
Test and Learn (Then Test Again)
Even the best-written email might flop on the wrong day.
That’s why A/B testing matters. Try:
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Subject line A vs subject line B
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Morning vs afternoon send times
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Tuesday vs Thursday (they often perform differently)
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Button vs text links
Once you know what works for your other services activities database, you can scale it — and improve results consistently.
If you’re combining email with phone follow-ups, our telemarketing data makes it easy to align outreach across multiple touchpoints.
How to Segment Your Other Services Activities Database for Email Marketing Campaigns
If you’re sending the same message to everyone in your other services activities database, you’re missing a huge opportunity. This isn’t a one-size-fits-all market — it’s a broad collection of service-based businesses, each with its own quirks, goals, and challenges.
Segmentation lets you speak directly to the businesses that are most likely to care — and respond.
Here’s how to break down your database properly so your campaigns feel relevant, not random.
Start With Business Type: B2B vs B2C
A management consultancy won’t need the same thing as a dog grooming studio. Even though both sit comfortably under “other services activities,” they serve very different audiences — and your messaging should reflect that.
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B2B services (consultants, training providers, IT support firms): focus on productivity, growth, cost-saving, or compliance
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B2C services (beauty salons, cleaning companies, photographers): highlight ease, footfall, customer experience, or local presence
Segmenting by customer type is the first (and easiest) way to make your emails more relevant from the get-go.
If you’re working from a broad list, we can help you fine-tune it. Our data enrichment services make it easy to identify the B2B or B2C focus of each contact.
Use Size, Turnover or Region to Tailor the Offer
Once you’ve identified business type, go a level deeper.
Not all service firms are created equal — and they shouldn’t all get the same pitch.
Try segmenting by:
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Number of employees
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Estimated turnover
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Geographic region (especially if your product or service has regional limitations or pricing)
A regional training firm in Yorkshire might need something totally different than a multi-site facilities provider in London. Tailoring your offer — or even just the wording — can make a dramatic difference.
For example, you could promote a direct mail data service to larger, multi-location businesses and offer more targeted email address lists to sole traders or mobile service providers.
Group by SIC Code or Sub-Sector
Your other services activities database might include everything from interpreters and letting agents to security firms and photographers. Sorting them into logical sub-groups based on SIC codes or sector descriptions lets you craft sharper, sector-specific messaging.
Some useful groupings could include:
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Employment agencies
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Facilities management
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Cleaning & hygiene services
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Event and conference support
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Marketing and PR agencies
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Technical testing or compliance consultants
You don’t need to write a brand-new campaign for every group, but adjusting the subject line, examples, or CTA wording can give your engagement a serious lift.
Need help identifying sub-sector opportunities? Our B2B data specialists can help you build custom segments that reflect your real audience — not just a messy catch-all.
Match Messaging to the Segment
Once you’ve grouped your list, use that intel.
The message for a health and safety compliance consultant should feel completely different from one sent to a photo booth hire company. And it’s not just the message — even the subject line, preview text, and timing should be informed by your segments.
Here’s a simple approach:
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Subject line: use relevant language or reference
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Opening line: show awareness of what they do
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Body copy: lead with a benefit that speaks to their daily reality
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CTA: tie your offer back to a real-world challenge they likely face
And if your current list doesn’t support this level of targeting, it might be time for a refresh. We offer clean, GDPR-compliant data across dozens of service sectors — check out our tailored consumer data and international B2B lists for harder-to-reach markets too.
Other Services
Database Cleansing
One of the main responses we get from prospective clients is…
“We have been in business for x number of years and have a great database already”.
That is great news for us because we can help make it even better!
We can complete incomplete records, correct spelling errors, reformat addresses, remove obsolete data, improve legality.
Data decays annually and it is essential to maintain the accuracy of your existing database.
By using this very simple yet highly effective service we can save you money, increase responsiveness and importantly ensure legality.
Nothing breeds confidence in your campaigns more than having a clean and responsive database that generates leads.
Contact us today to find out how we can make your existing database even better.
Database Enrichment
Our data experts can drill down into your current database to identify your customers and find more of them.
We can give you a detailed description of their key attributes by location, size, and sector.
By going through this process we can save you money, generate customer profiles and create new matched contacts.
We take all the passion we have for data and apply it to your existing customer database to find more of the businesses that you could be working with.
Call us today to find out how our data experts can transform the way you buy data.
Who are we?
Thinking about “how do I buy data“?
Providing b2b database solutions is our passion.
Offering a consultancy service prior to purchase, our advisors always aim to supply a database that meets your specific marketing needs, exactly.
We also supply email marketing solutions with our email marketing platform and email automation software.
Results Driven Marketing have the best data of email lists for your networking solutions as well as direct mailing lists & telemarketing data in telemarketing lists
We provide data cleansing and data enrichment services to make sure you get the best data quality.
We provide email marketing lists and an international email list for your business needs.
At RDM We provide b2c data as we have connections with the best b2c data brokers.
A good quality b2b database is the heartbeat of any direct marketing campaign…
It makes sense to ensure you have access to the best!
Call us today on 0191 406 6399 to discuss your specific needs.
Results Driven Marketing
0191 406 6399