Data Brokers | Who They Are and What They Do

Whether you’re running a targeted email campaign, refining your PPC strategies, or launching a nationwide telemarketing effort, data brokers play a pivotal role in shaping your success. But what exactly are data brokers, and why are they so essential to modern businesses?

At our core, data brokers are organisations that specialise in collecting, analysing, and selling data to businesses across various industries. This information helps companies connect with their target audience more effectively and maximise ROI on their marketing campaigns.

With access to the right data, businesses can make informed decisions, create hyper-personalised campaigns, and gain a competitive edge. However, it’s just as important to partner with a reputable data broker to ensure accuracy, compliance, and maximum results.

That’s where Results Driven Marketing comes in. As a trusted authority in the world of data brokerage, we pride ourselves on delivering high-quality, reliable data solutions tailored to your business needs.

Whether you need B2B data, email address lists, or data cleansing services, we’re here to help you harness the power of data and drive meaningful results.

What are data brokers?

Data brokers are at the heart of the modern B2B marketing ecosystem. We are specialised organisations that gather, categorise, and distribute valuable data to businesses looking to reach specific audiences. Simply put, we connect our clients with the information they need to create impactful, targeted campaigns.

The role of data brokers in B2B marketing

In B2B marketing, precision is everything. Our clients need to connect with the right people, at the right time, with the right message. This is where we excel. By providing curated datasets, we make it possible for clients to fine-tune their outreach strategies and achieve measurable results. Our role includes:

• Data collection: We source information from a variety of channels which ensures a broad, diverse dataset to suit different client needs.
• Data organisation: Once collected, this information is meticulously sorted, verified, and categorised. For example, data brokers may organise contact information by industry, job title, or geographic location, making it easier for businesses to identify their target audience.
• Data sales: After organising the data, data brokers sell it to businesses in the form of mailing lists, telemarketing lists, or email databases. These data products are often customisable to meet specific campaign goals.

Why data brokers matter to businesses

Partnering with reliable data brokers like Results Driven Marketing can transform the way businesses approach marketing. Here’s how we add value:

• Enhanced targeting: By providing highly segmented and accurate data, we help clients focus their marketing efforts on high-potential prospects.
• Time-saving: Instead of spending countless hours gathering and organising data, clients can purchase ready-to-use datasets from trusted us.
• Improved ROI: With access to precise data, companies can create personalised campaigns that resonate with their audience, leading to better engagement and higher conversion rates.

Working with reputable data brokers is a game-changer. We simplify the complexities of data-driven marketing, enabling clients to focus on what matters most—building meaningful connections and driving growth.

Results Driven Marketing’s 100% compliance guarantee

When it comes to data-driven marketing, compliance isn’t just an option—it’s an absolute necessity. At Results Driven Marketing, we take compliance seriously, making it a cornerstone of everything we do as trusted data brokers. With our unwavering commitment to data protection laws and ethical practices, you can rest assured that every dataset we provide meets the highest standards of accuracy and legality.

Our compliance standards

As responsible data brokers, we adhere to stringent compliance regulations to protect both businesses and consumers. Here’s how we ensure our data meets all legal and ethical requirements:

GDPR compliance

The General Data Protection Regulation (GDPR) sets the benchmark for data privacy in Europe, and we fully align with its principles. This means every piece of data we collect, process, and distribute is handled with transparency and integrity, safeguarding the privacy of individuals.

Other data protection laws

Beyond GDPR, we comply with other applicable regulations, such as CAN-SPAM, PECR, and CCPA, depending on the geographic scope of your campaigns. This ensures that your marketing efforts remain legally sound, no matter where your audience is located.

Ethical sourcing practices

Results Driven Marketing, we only source data from reliable and transparent channels. We steer clear of dubious methods or unverified sources, maintaining a high level of trustworthiness in our role as ethical data brokers.

Assuring data accuracy and integrity

Compliance isn’t just about legality—it’s also about quality. Our robust verification processes guarantee that the data we provide is:

• Accurate: Regularly updated to reflect real-time changes and ensure relevance.
• Verified: Cross-checked to minimise errors and maximise reliability.
• Actionable: Tailored to your specific business needs for optimal campaign performance.

Why compliance matters for your business

Partnering with data brokers like Results Driven Marketing, who prioritise compliance, offers several key advantages:

• Risk mitigation: Avoid potential fines, penalties, or reputation damage by working with a compliant partner.
• Customer trust: Demonstrate to your audience that you respect their privacy and handle their data responsibly.
• Campaign confidence: Execute your marketing strategies knowing the data you’re using is both legal and high-quality.

With our 100% compliance guarantee, Results Driven Marketing gives you the confidence to focus on what truly matters—building meaningful connections and driving growth. As responsible data brokers, we ensure that every dataset we deliver supports your marketing goals while upholding the highest standards of data ethics and privacy.

What do we need to tell people?

Transparency is a cornerstone of ethical marketing when working with data brokers. Businesses must ensure that their audiences understand how their data is collected, stored, and used. Here’s what you need to communicate:

1. Clear privacy policies
   • Outline your data usage practices in a transparent privacy policy accessible on your website.
   • Specify whether the data was collected directly or obtained through data brokers.
2. Purpose of data usage
   • Clearly state why you’re using the data—whether for direct mail, telemarketing, or email campaigns.
   • Explain how this data helps deliver better and more relevant services.
3. Opt-out mechanisms
   • Provide an easy way for individuals to opt out of communications.
   • Ensure compliance with regulations like GDPR, which mandates consent withdrawal options.

Transparency fosters trust, making your marketing efforts more effective and ethically sound.

Do we need a valid lawful basis?

Yes, businesses using data from data brokers must have a valid lawful basis for data usage. The most common bases include:

1. Consent
   • If the data involves direct marketing to individuals, explicit consent is often required.
   • Example: Emailing a promotional offer to a consumer who opted in via your website.
2. Legitimate interests
   • For B2B campaigns, legitimate interests can often serve as a valid basis.
   • Example: A business targeting procurement managers in their industry with relevant services.
3. Contractual necessity
   • If data is required to fulfil a contract or service, this basis applies.
   • Example: Sending invoices or order updates to clients.

By ensuring your campaigns have a lawful basis, you protect both your business and your audience from potential legal complications.

Where can we find further information?

For more guidance on compliance and working with data brokers, explore these authoritative resources:

Regulatory bodies

• Information Commissioner’s Office (ICO): Visit ico.org.uk for details on GDPR compliance and data usage.
• Direct Marketing Association (DMA): Learn more about ethical marketing practices at dma.org.uk.

These resources provide the insights you need to navigate the complexities of data-driven marketing.

We are the UK’s leading data broker

When Results Driven Marketing has firmly established itself as the UK’s premier choice for businesses across industries. As trusted data brokers, we take pride in providing high-quality, accurate, and actionable B2B marketing data that empowers companies to achieve their goals.

What sets us apart as industry leaders?

Our reputation as the UK’s leading data brokers is backed by key achievements and a track record of success:

• 10+ years of experience: With over a decade of expertise in the industry, we have honed our ability to deliver data that drives results.
• 4 Million contacts: Our extensive database includes verified, up-to-date information to ensure maximum campaign effectiveness.
• 95% Data Accuracy Guarantee: We maintain strict quality control measures, providing data that is reliable, compliant, and ready to use.
• Thousands of Satisfied Clients: From small businesses to multinational corporations, we’ve helped countless companies achieve their marketing objectives.

Comprehensive range of services

As full-service data brokers, we offer a wide array of solutions tailored to meet the diverse needs of our clients. Here’s an overview of what we provide:

• B2B Data: Industry-specific and customisable lists designed for targeted outreach.
• Direct Mail Data: Clean and accurate mailing lists to support effective direct mail campaigns.
• Telemarketing Data: Up-to-date contact details for impactful telemarketing efforts.
• Email Address Lists: Segmented email lists that help you connect with the right audience.
• International Email Lists: Expand your reach with access to global contacts.
• Consumer Data: Insights into consumer behaviour for businesses targeting end-users.
• Data Cleansing Services: Keep your data accurate and actionable with our cleaning and updating services.
• Data Enrichment Services: Enhance existing datasets with additional insights and segmentation.
• CTPS Checker: Ensure compliance with the Corporate Telephone Preference Service for telemarketing.
• Email Marketing Management: Expert support to design and execute successful email campaigns.

Why choose us for your B2B marketing needs?

Our leadership in the industry is built on a foundation of trust, quality, and innovation. When you partner with Results Driven Marketing, you gain access to:

• Tailored solutions: Every dataset is customised to align with your specific marketing objectives.
• Expert guidance: Our team of professionals is always available to provide insights and recommendations.
• Proven results: We don’t just supply data; we help businesses turn that data into measurable success.

As the UK’s go-to data brokers, we’re here to help your business unlock the full potential of data-driven marketing. Whether you need targeted B2B data or comprehensive data management services, you can count on us to deliver solutions that make a real difference.

We are independent data brokers

As independent data brokers, Results Driven Marketing operates without ties to any single data source or provider. This independence empowers us to act in the best interest of our clients, offering unmatched flexibility, objectivity, and a truly personalised experience.

Why independence matters in data brokerage

Unlike data brokers tied to a specific dataset or provider, independent data brokers have the freedom to source data from a wide range of trusted channels. Here’s why that makes a difference:

1. Unbiased Data Selection
   Independence means we can choose the best possible data for your specific needs, without limitations or conflicts of interest. This ensures you’re getting the highest quality and most relevant information, rather than being restricted to a pre-defined dataset.
2. Flexibility in Sourcing
   We tap into multiple data providers and verified channels, giving us the ability to create customised datasets that align perfectly with your campaign goals. Whether you’re targeting niche industries or global markets, our independence ensures no request is too specific or complex.
3. Client-Centric Solutions
   Our independence allows us to focus entirely on you, the client. We tailor our services and data offerings to fit your unique marketing objectives, ensuring maximum impact and a seamless experience.

Benefits of working with independent data brokers

Partnering with independent data brokers like Results Driven Marketing brings tangible advantages to your business:

• More choices: Access to diverse and expansive datasets means we can cater to virtually any industry, location, or audience profile.
• Customisable data: With no restrictions, we can combine and refine data from multiple sources to create a dataset that’s tailored to your exact requirements.
• Transparent practices: As independent data brokers, we’re fully transparent about where and how we source data, giving you peace of mind and confidence in the quality of the information you receive.
• Cost-effective solutions: By leveraging a range of providers, we can source data at competitive rates, passing those savings on to you.

Organisations using marketing services of data brokers: what you need to know

The services provided by data brokers have become essential across a wide range of industries. From small businesses aiming to scale their reach to global corporations fine-tuning their marketing strategies, organisations of all sizes and types benefit from partnering with trusted data brokers like Results Driven Marketing. But what makes these services so valuable, and what should businesses consider when leveraging them?

Who benefits from using data brokers?

Here’s a closer look at the types of organisations that rely on the expertise of data brokers:

Small and Medium-Sized Enterprises (SMEs)

For SMEs with limited marketing resources, data brokers provide a cost-effective way to access ready-to-use data. These businesses can target specific demographics, industries, or regions without the need for extensive in-house data collection.

Large Corporations

Enterprises often require vast datasets for large-scale campaigns. Data brokers cater to these needs with comprehensive solutions, such as global email lists, industry-specific contacts, and telemarketing data tailored for precision at scale.

Marketing Agencies

Marketing agencies often partner with data brokers to support their clients’ campaigns. Whether it’s B2B data for lead generation or consumer data for personalized outreach, data brokers offer the resources agencies need to deliver impactful results.

E-Commerce Businesses

For online retailers, understanding customer behaviour is crucial. Data brokers can provide insights into purchasing patterns, preferences, and geographic trends, enabling e-commerce companies to tailor their marketing efforts effectively.

Nonprofits and Charities

Even organisations outside the traditional business model can benefit from the services of data brokers. Nonprofits use curated data to reach potential donors, promote events, or engage with communities.

What should businesses consider?

When partnering with data brokers, it’s essential to evaluate your unique needs and choose a provider that aligns with your objectives. Here are some key considerations:

• Data Relevance: Ensure the datasets offered by the data broker are relevant to your target audience and campaign goals.
• Compliance: Verify that the data broker adheres to regulations like GDPR to avoid legal complications.
• Customisation Options: Look for data brokers who offer flexibility in tailoring data to meet specific requirements, such as industry focus, job titles, or geographic location.
• Data Quality: High-quality, accurate data is crucial for achieving effective results. Partner with a data broker known for rigorous verification and updating processes.

Clarifying common misconceptions about data brokers

While data brokers play a vital role, there are several misconceptions about their work. Let’s clear up a few:

Misconception 1: Data brokers violate privacy

Reputable data brokers operate within strict legal and ethical frameworks. They source data from consent-based and publicly available channels, ensuring compliance with regulations like GDPR and CCPA.

Misconception 2: All data brokers are the same

Not all data brokers offer the same level of quality or service. Trusted providers like Results Driven Marketing prioritise accuracy, compliance, and customisation to meet the unique needs of each client.

Misconception 3: Data brokers only sell contact information

While providing contact lists is a core service, data brokers do much more. They deliver insights, help businesses refine targeting strategies, and offer ongoing support to maximise the value of the data.

Why understanding data brokers matters

Knowing what data brokers do and how they operate is key to leveraging their services effectively. Whether you’re running a small business or managing a large enterprise, partnering with the right data broker can transform the way you approach marketing and drive tangible results.

At Results Driven Marketing, we’re committed to providing data solutions that go beyond expectations, helping businesses unlock new opportunities through the power of data.

Data brokers: helping your business grow

Partnering with data brokers is more than just purchasing lists of contacts—it’s about unlocking the full potential of data to drive business growth. Whether you’re aiming to increase brand visibility, boost conversions, or refine your marketing strategies, a reliable data broker like Results Driven Marketing can provide the insights and resources needed to achieve measurable success.

How data brokers drive business success

Targeted marketing campaigns

With the precise data provided by data brokers, clients can create campaigns that reach the right audience at the right time. This means:

• • Identifying potential customers by industry, job title, or geographic region.
  • Focusing resources on high-potential prospects to improve conversion rates.
  • Avoiding wasted effort on irrelevant audiences.

Personalised customer engagement

Personalisation is key. Data brokers enable businesses to:

• • Use enriched datasets to tailor messages and offers to specific customer needs.
  • Build stronger connections with prospects by addressing their unique pain points.
  • Enhance customer loyalty through meaningful, relevant interactions.

Informed decision-making

Access to high-quality data allows businesses to make smarter, data-driven decisions. For example:

• • Analysing market trends to identify new opportunities.
  • Adjusting marketing strategies based on real-time data insights.
  • Forecasting customer behaviour to stay ahead of the competition.

Improved ROI on marketing efforts

Accurate data means better targeting, which translates into higher returns. By working with data brokers, businesses can:

• • Reduce costs by focusing on well-defined audiences.
  • Achieve higher engagement rates with campaigns tailored to audience preferences.
  • Track and measure performance to continuously optimise strategies.

Unlock your business’s potential with Results Driven Marketing

The right data broker doesn’t just provide data—they become a strategic partner in your success. At Results Driven Marketing, we specialise in helping businesses grow by delivering tailored, actionable data solutions that drive results. Whether you’re looking to penetrate a new market, improve customer engagement, or maximise your marketing ROI, our expertise as leading data brokers is here to support your goals.

Reach out to your target audience

Reaching the right audience is the cornerstone of any successful marketing campaign, and this is precisely where we excel. By providing tailored and segmented datasets, we enable clients to connect with their ideal customers, maximise engagement, and achieve measurable results. Whether you’re targeting niche industries or broad consumer markets, the right data can make all the difference.

The Results-Driven Marketing advantage

At Results Driven Marketing, we go beyond providing generic data. As trusted data brokers, we work closely with our clients to understand their goals, then deliver actionable datasets designed for success. Here’s what you can expect:

• Custom solutions: We tailor every dataset to match your unique audience and campaign objectives.
• Detailed segmentation: From industry to behaviour, our data is organised for maximum precision.
• Guaranteed accuracy: With our rigorous verification process, you’ll always reach the right people.

When it comes to connecting with your target audience, having the right data is non-negotiable. By partnering with experienced data brokers like Results Driven Marketing, you gain the tools and insights to create campaigns that truly resonate, ensuring your message reaches the right people, at the right time, in the right way.

We source and build data lists specifically for direct mail, telemarketing, and email marketing campaigns

Creating a successful marketing campaign starts with having the right data. At Results Driven Marketing, we specialise in sourcing and building tailored data lists designed specifically for direct mail, telemarketing, and email marketing campaigns.

How we source and build custom data lists

Data sourcing

Our process begins with sourcing high-quality, verified data from a variety of reliable channels. These include:

1. • Public Records: Information gathered from government databases and other publicly available sources.
   • Third-Party Providers: Partnerships with trusted suppliers for expanded access to industry-specific datasets.

Data cleaning and verification

Raw data isn’t always ready to use. We apply rigorous cleaning processes to ensure accuracy and relevance:

• • Removing duplicates and outdated information.
  • Verifying contact details to ensure deliverability for email and direct mail campaigns.
  • Cross-checking for compliance with telemarketing regulations, like the CTPS.

Segmentation and customisation

One size does not fit all in marketing. That’s why we segment and customise our datasets based on specific criteria:

• • For direct mail: Geographic location, household demographics, and consumer preferences.
  • For telemarketing: Industry type, job roles, and purchasing authority.
  • For email marketing: Key decision makers, direct contact information, size of business, sectors.

Delivery and Integration

Once the data is ready, we deliver it in user-friendly formats that integrate seamlessly with your marketing tools, such as CRM systems or email platforms.

Benefits of using tailored data for specific campaigns

Each type of campaign—direct mail, telemarketing, or email marketing—requires a unique approach. Here’s how our tailored data lists enhance these efforts:

• Direct Mail campaigns
  • Target households or businesses most likely to respond to your offers.
  • Ensure higher delivery rates with verified mailing addresses.
  • Save on costs by sending physical mail only to relevant recipients.
• Telemarketing campaigns
  • Reach decision-makers directly with accurate phone numbers.
  • Avoid wasting time on uninterested or irrelevant contacts.
  • Boost call success rates by targeting the right industries or roles.
• Email marketing campaigns
  • Increase open and click-through rates with segmented, permission-based email lists.
  • Personalise content to match the preferences and behaviours of your audience.
  • Reduce bounce rates with verified email addresses.

Why Results Driven Marketing is your trusted partner

As expert data brokers, we don’t just sell data—we create actionable solutions that align with your specific campaign goals. Here’s what makes us stand out:

• Comprehensive Data Coverage: Whether you’re running a local direct mail campaign or a global email marketing initiative, we have the data you need.
• Compliance Guaranteed: Our datasets meet all legal and ethical standards, giving you peace of mind.
• Proven Results: Businesses that use our tailored data lists report improved response rates, higher engagement, and increased ROI.

When it comes to building successful marketing campaigns, the quality and precision of your data are critical. By sourcing and building tailored data lists, Results Driven Marketing ensures that your direct mail, telemarketing, and email campaigns reach the right audience with maximum impact. As leading data brokers, we’re here to help you achieve exceptional results with every campaign.

UK data brokers service

As a UK-based data broker, Results Driven Marketing offers unparalleled expertise tailored to local and international businesses. Here’s why choosing a local broker makes a difference:

1. Deep Understanding of UK Regulations
   • We’re experts in GDPR and other UK-specific data laws, ensuring your campaigns remain compliant.
2. Localised Insights
   • Our data lists are tailored to UK markets, providing region-specific insights for maximum relevance.
3. Proactive Support
   • Enjoy responsive customer service and expert guidance from a team that understands the local business landscape.

Whether you’re targeting London-based SMEs or planning a nationwide campaign, our UK-focused solutions deliver the results you need.

Results Driven Marketing, the UK data brokers you can trust!

When it comes to selecting a data broker, trust and expertise are everything. Results Driven Marketing stands out as the UK’s leading provider, combining:

• High-quality data: Accurate, verified, and customisable to your campaign needs.
• Compliance leadership: Ethical practices and strict adherence to GDPR and other laws.
• Customer-centric solutions: Tailored services that align with your business objectives.

Ready to take your marketing to the next level? Let’s work together to unlock the power of data. Get in touch with Results Driven Marketing today to request a consultation and discover how we can help your business grow.

Who We Are

At Results Driven Marketing, we pride ourselves on being a highly experienced marketing list supplier, trusted by businesses across the UK, Europe, and beyond for over 7 years. Our mission is simple: to help companies connect with their ideal audience through reliable, targeted, and GDPR-compliant marketing lists.

We understand that accurate and up-to-date data is the foundation of any successful campaign. That’s why every file we supply is meticulously maintained to ensure you’re working with only the best information available. Whether you’re looking to promote your products or services to decision-makers within UK SMEs or expand your reach internationally, we’ve got you covered.

But we don’t stop at supplying data. With years of email marketing expertise, we also provide guidance and tools to help you make the most of your campaigns. From powerful platforms like Responder to fully managed email services, we’re here to ensure your marketing efforts deliver real results.

Ready to elevate your marketing strategy? Explore our offerings and buy email addresses to start reaching your ideal audience today. Let’s work together to achieve your business goals!