Can I Filter B2B Data by Job Title? Yes — Here’s How

Can I filter B2B data by job title? Yes — and if you’re serious about getting better results from cold outreach, it’s one of the smartest moves you can make.

Whether you’re a sales manager looking to connect with decision-makers, or a marketer fed up with low response rates, generic data just won’t cut it. Sending emails or making calls to the wrong people wastes time, money, and brand reputation. Job title filtering puts your message in front of the people who matter — the ones who can say “yes”.

In this article, we’ll walk you through exactly how job-title targeting works, why it matters, and how to avoid common pitfalls. You’ll also see how we help UK SMEs like yours filter by role, sector, and region — all while staying GDPR-compliant and focused on results.

Why Job Titles Matter in B2B Marketing

Not all contacts are created equal — and in B2B marketing, who you contact can be more important than how. Targeting the right job titles ensures your message lands with someone who has the power to act on it.

The Problem with General Contact Lists

Many businesses still buy data with little or no segmentation. The result?

• Emails sent to admin staff or generic inboxes

• Calls that get blocked by gatekeepers

• Low engagement and high unsubscribe rates

Worse still, you’re wasting budget chasing people who were never the right fit to begin with.

Job Title = Buying Power

When you filter B2B data by job title, you:

• Connect directly with decision-makers who influence or control purchasing

• Tailor messaging to their responsibilities and pain points

• Improve ROI by focusing your efforts on high-value contacts

In short: job-title filtering isn’t just smart — it’s essential for efficient outreach.

How Job Title Filtering Works

Filtering B2B data by job title gives you laser-focused targeting — but it’s not just about keywords. Good filtering relies on structure, strategy, and knowing how roles vary across businesses.

Keyword vs. Function-Based Filtering

There are two main ways to filter by job role:

• Keyword-based: e.g., “Managing Director”, “Sales Manager”, “IT Director”

• Function-based: grouping by responsibility, such as “Finance Decision-Makers” or “HR Leads”

Function-based filtering allows for wider targeting when job titles vary across industries. For example, “Head of People” and “HR Manager” may do the same job — so grouping them ensures no decision-maker is missed.

Common Job Roles You Can Target

Here are some of the most valuable job titles and functions for UK SME outreach:

• Owners / Managing Directors / CEOs

• Sales & Marketing Directors

• Operations Managers

• Finance and Procurement Heads

• IT Decision-Makers

• HR & Training Leads

Combining Job Titles with Other Filters

Job title filters become even more powerful when layered with:

• Industry/SIC code

• Company size or turnover

• Geographic region or postcode radius

This approach creates ultra-targeted, high-performing lists for cold email, telemarketing, or direct mail.

What to Watch for in Job Title Data

Not all job title filters are created equal. While targeting by role is powerful, doing it poorly can still lead to missed opportunities or irrelevant contacts.

Vague or Inconsistent Role Naming

Job titles vary between companies — especially in SMEs. For example:

• “Manager” could mean anything from office admin to operations head

• “Director” might be a decision-maker or just a job title used loosely

Always aim for clarity. Look for datasets where roles are categorised based on actual buying influence, not just job labels.

Overly Broad Filters That Dilute Relevance

Some suppliers offer filters like:

• “Senior staff”

• “Management level”

• “Business decision-makers”

These sound appealing but are often too vague. You may end up with non-relevant roles — reducing engagement and ROI.

When Too Much Filtering Becomes a Problem

On the flip side, be wary of over-segmenting. For example:

• Only wanting “Marketing Director” may exclude “Head of Marketing” or “Marketing Manager”

• Filtering by too many criteria at once may limit your total market too severely

The key is balance: specific enough to be relevant, broad enough to give you reach.

Why Choose Results Driven Marketing

At Results Driven Marketing, we specialise in helping UK SMEs target the right people — not just “someone” at the company.

Here’s how we make job-title filtering work for you:

• 700,000+ Monthly Updates from Trusted UK Sources
  Our data is drawn from reputable sources like 118 and CorpData, ensuring accuracy and relevance.

• Job Title Filters That Actually Work
  From CEOs to HR leads, we help you narrow in on real decision-makers — not just keyword matches.

• Custom Segmentation by Role, Industry, Size & Region
  Whether you want to reach MDs in manufacturing or finance managers in London, we’ll build your list to match.

• GDPR and PECR Aware
  Every list supports compliant outreach under legitimate interest, with CTPS screening included for phone use.

• Fast Turnaround & Honest Advice
  Most lists delivered within 24 hours — and our team will tell you what’s possible, not just what sells.

We don’t do fluff. We do filtered, accurate, ready-to-use B2B data that drives results.

Final Thoughts: Smarter Data = Stronger Campaigns

Can I filter B2B data by job title? Absolutely — and if you’re serious about reaching real decision-makers, it’s one of the smartest things you can do.

Generic data is cheap, but it’s expensive in the long run. You end up contacting the wrong people, burning through budget, and damaging your brand reputation. Job-title filtering flips that. It gives your campaign direction, increases your conversion potential, and improves ROI across email, phone, and direct mail outreach.

But job-title filters are only as good as the data provider behind them. The right partner will guide you on targeting, quality, and compliance — not just sell you a spreadsheet.

Ready to Target the Right Job Titles?

If you’re ready to improve your outreach and speak directly to the people who make decisions, we’re here to help.

At Results Driven Marketing, we provide accurate, job-title-filtered B2B data lists tailored to your goals — with fast turnaround and practical advice from real humans who understand your challenges.

• Free Targeting Advice & Data Counts

• GDPR-Aware, CTPS-Checked, and Ready to Use

• Quick Delivery and Honest Support

📞 Call us on 0191 406 6399 or Contact Us to get started.
You can also buy email lists based on job role and sector — built for results.

Results Driven Marketing
B2B Data Lists for Email, Telemarketing & Direct Mail
Serving UK SMEs | Cobalt Business Exchange, Newcastle
📞 0191 406 6399 | 🌐 rdmarketing.co.uk