Real Estate Agency Marketing Lists to Grow Your B2B Leads

Buy Data Data Services

Real estate agency marketing lists can unlock a valuable audience of decision-makers in a fast-moving, high-value sector. But if you’re relying on outdated or generic data, your campaigns are flying blind—and that means wasted time, missed leads, and poor ROI.

Whether you’re offering business services, software, finance, or marketing support, estate agents are a strong B2B target—if you know how to reach them. The challenge? Most lists lack the targeting, accuracy, or compliance standards needed to drive results.

In this post, we’ll walk you through how to identify high-quality real estate marketing data, use it effectively across email, phone, and direct mail, and avoid the common pitfalls that hurt outreach performance. We’ll also show how Results Driven Marketing helps businesses like yours target estate agents with precision—so you get more leads, faster, and without the guesswork.

Why Real Estate Agencies Are a Strong B2B Target

Real estate agencies aren’t just selling property—they’re running fast-paced businesses that rely heavily on outsourced services, tools, and support. That makes them prime targets for B2B marketing campaigns.

Diverse business models: From residential lettings to commercial property and hybrid online agencies, the sector is varied—and full of opportunity.
Frequent purchasing needs: Estate agents regularly invest in marketing services, CRM tools, recruitment, financial advice, training, and more.
High decision-maker visibility: Many agencies are owner-led or run by directors with buying power, making them ideal for direct outreach.
Local and national reach: Whether you want to target independent agents in the North West or national firms with dozens of branches, you can tailor your list to match.

Put simply, if your product or service solves a problem for growing businesses, estate agencies should be on your radar. With the right list, they’re easier to reach—and more responsive—than many other sectors.

What Makes a Good Real Estate Marketing List

Not all marketing data is created equal. A good real estate agency marketing list should do more than just give you names—it should enable smart, targeted outreach that gets results.

Key Data Fields to Expect

Business name and trading address
Named contact (ideally a decision-maker)
Job title (e.g. Director, Branch Manager, Partner)
Phone number (checked against CTPS)
Email address
Company size and employee count
Property focus: residential, commercial, or both

Segmentation Options

Your campaigns will perform better when you tailor your list. Useful segmentation includes:

Region or postcode radius
Number of offices or branches
Type of property handled
Years in business

Compliance Essentials

GDPR-aligned: Ensures lawful basis for B2B outreach. Learn more about GDPR.
CTPS-checked: Avoids fines and wasted dials in telemarketing campaigns
Regularly updated: Stale data leads to bounce-backs and missed opportunities

Accuracy Benchmarks

A high-quality provider will be transparent about expected accuracy rates. At Results Driven Marketing, we guarantee:

98% postal accuracy
95% phone accuracy
95% email accuracy

If you’re not seeing those kinds of figures, you’re at risk of poor results and wasted budget.

Use Cases – How Businesses Use These Lists Successfully

A solid real estate agency marketing list isn’t just a spreadsheet—it’s a tool for unlocking real opportunities. Here’s how different types of businesses put estate agent data to work:

Email Campaigns for B2B Services

Whether you’re promoting a SaaS platform, business insurance, or marketing consultancy, estate agents are a responsive email audience—especially when the offer solves a clear pain point like lead generation or compliance.

(For related solutions, check out our email lists page.)

Telemarketing for Recruitment or Financial Services

With the right CTPS-checked phone data, outbound calls to agency directors or branch managers can quickly qualify interest, generate appointments, or fill roles. It’s fast, direct, and still highly effective in this sector.

Direct Mail for Software or Training Providers

Printed mail still works—especially when targeted. Estate agents receive fewer physical marketing pieces than they used to, which means yours has more chance of standing out if it’s well timed and relevant.

Market Testing and Sector Expansion

Got a new offer for the property space? Real estate agency data lets you run a controlled outreach test—by region, agency type, or size—before committing to a wider campaign.

Getting the Most From Your Real Estate Marketing List

Having a list is one thing—getting real results from it takes a bit more thought. Here’s how to maximise ROI from your real estate agency marketing list:

Targeting by Region or Company Size

Focus your outreach where you already have clients or proven success
Use postcode or regional targeting to align with your sales team’s capacity
Consider filtering by number of employees or branches for high-value prospects

Personalising Outreach for Better Results

Use the recipient’s name and company in your subject lines or opening pitch
Reference property types or locations they serve to show relevance
Keep messaging short, specific, and value-led—estate agents are busy

Nurturing Long-Term Lead Value

Follow up more than once: many B2B deals take multiple touches
Use email sequences or call-back schedules to stay front-of-mind
Build your CRM with notes and responses to improve future campaigns

When you treat your data as a strategic asset—not a one-off purchase—you’ll see a significant uplift in response rates and conversion over time.

Why Choose Results Driven Marketing

When it comes to B2B data, you need more than just volume—you need precision, reliability, and support from people who understand your goals. Here’s why growing businesses trust Results Driven Marketing for their real estate agency marketing lists:

Sector-specific targeting: We’ve helped hundreds of UK SMEs target estate agents with lists built for real-world campaigns—whether that’s email, telemarketing, or direct mail.
Flexible data to suit your method: Tell us your preferred outreach channel, and we’ll structure the data to match—saving you hours and improving campaign results.
Accuracy you can rely on: With 98% postal, 95% phone, and 95% email accuracy, you get fewer bounces and better response rates. We also offer replacements if data falls below that.
Fast, personal service: Get counts, quotes, and delivery within 24 hours—plus real people on the phone if you need advice or tweaks.
Tailored to your brief: No off-the-shelf records. Every list is filtered to your audience, your offer, and your goals.

Our mission is simple: to help businesses like yours go from bad data to better leads—and we’re here to make it easy, accurate, and effective.

Next Steps – Start Reaching Estate Agents Today

If you’re ready to grow your pipeline with reliable, targeted data, getting started is simple. We make the process fast and hassle-free:

Request a free custom count: Tell us who you’re trying to reach—by region, agency type, or contact role—and we’ll provide a no-obligation data count.
Get a tailored quote: Pricing is transparent and based on volume, with discounts for larger orders. You’ll get clear counts and costings upfront.
Receive your list within 24 hours: Data is delivered securely via Excel/CSV, formatted for your campaign method (email, phone, or mail).
Support on hand if you need it: Need help refining your target audience or planning a campaign? We’re just a phone call away.

✅ Contact us to get started
📩 Or request your custom count and quote now

No fluff. No generic lists. Just accurate data to help you win more business in the real estate sector—starting now.

Results Driven Marketing
B2B Data Specialists | GDPR Compliant | CTPS Checked
📞 0191 406 6399
📍 Based at Cobalt Business Exchange, Newcastle
🌐 rdmarketing.co.uk

Knowledge Hub