Buy Payroll Officers Database UK for B2B Leads
Buy payroll officers database UK to connect directly with the financial and HR decision-makers behind payroll systems, outsourcing, and compliance. If your product or service supports HR, finance, or employee services—this is a prime audience you shouldn’t ignore.
For many SMEs, targeting the obvious titles like directors and owners is standard practice. But payroll officers offer a focused, underused route to influence buying decisions—especially in larger SMEs where roles are more specialised. The problem? Too many companies buy the wrong data: it’s outdated, poorly segmented, or full of non-decision-makers. That leads to wasted time, poor results, and unnecessary spend.
In this guide, we’ll show you how to get it right. You’ll learn what to expect from a quality payroll officers database, how to use it effectively in your campaigns, and why working with the right supplier makes all the difference. We want your outreach to hit the mark—not the spam folder.
Table of contents:
Why Target Payroll Officers in Your B2B Campaigns?
When it comes to payroll, compliance, and HR systems, payroll officers are often the gatekeepers—or key influencers—in buying decisions. If you’re offering software, outsourced services, or financial products tied to payroll operations, reaching this specific role can significantly boost your campaign precision.
Influence Beyond the Job Title
While they might not hold a C-suite title, payroll officers have frontline responsibility. They flag inefficiencies, request better solutions, and often initiate vendor research. Ignoring them means missing out on a warm entry point to companies already feeling pain.
Perfect for HR Tech, Finance, and B2B Services
If you sell:
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Payroll or HR software
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Outsourced payroll services
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Employee benefits platforms
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Financial or compliance tools
…then payroll officers are exactly the right audience.
Undervalued by Most Competitors
Most businesses aim straight for directors or general HR contacts. That means less noise in the inbox of payroll-specific roles—giving you a better chance of standing out, starting conversations, and booking discovery calls.
What to Expect from a Good Payroll Officers Database
Not all marketing data is created equal. If you’re going to invest in a payroll officers list, it needs to be accurate, well-structured, and tailored to your campaign needs.
Essential Fields to Look For
A proper B2B list should give you the information you actually need to run targeted outreach:
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Full name and job title
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Company name and size
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Direct email address
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Business phone number
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Postal address
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Industry and region
This level of detail helps you avoid scattergun campaigns and zero in on the prospects most likely to convert.
Sector-Specific Targeting
Need payroll officers in healthcare, education, or logistics? Good databases allow you to filter by sector, geography, and company size. This ensures the list aligns with your sales focus—whether you’re launching a niche solution or running a national campaign.
How to Use the Data to Drive Results
Buying the right database is only half the battle. To get results, you need to use that data smartly—matching message to medium, and timing to intent.
Campaign Types That Work Well
Payroll officers respond best to messages that respect their time and highlight clear value. The following outreach methods tend to perform best:
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Email marketing – Ideal for introducing your offer, booking calls, and sharing useful content. Keep subject lines clear, messages short, and calls to action direct. See our email lists page for more tips.
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Direct mail – Great for high-value offers, especially if you’re selling to larger companies. A well-designed letter or brochure can stand out in a digital-heavy world.
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Cold calling – Still highly effective when done right. Use the data to open relevant, respectful conversations and offer solutions to known payroll challenges.
Timing & Frequency Tips
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Best days to reach payroll teams: Tuesday to Thursday mornings
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Follow-up sequences: Plan at least 3–5 touchpoints across different channels
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Campaign cadence: Space outreach across 5–10 working days to stay persistent without being pushy
Common Mistakes When Buying Marketing Lists (and How to Avoid Them)
It’s tempting to go for the quickest or cheapest option when buying B2B data—but that’s often where campaigns go wrong.
Buying from Unreliable or Outdated Sources
If the supplier won’t tell you where the data comes from—or it’s full of generic titles like “HR Team”—steer clear.
Fix: Choose suppliers who aggregate from reputable UK sources and update records regularly.
No CTPS Checking
Calling UK businesses without checking against the Corporate Telephone Preference Service (CTPS) can land you in hot water.
Fix: Always ensure the data is checked and cleaned for CTPS compliance before use.
Misalignment with Campaign Goals
Generic databases may contain the right job titles but in the wrong sectors or business sizes.
Fix: Request a tailored count based on your ideal client profile—sector, region, size, and more.
No Advice or Campaign Support
You’re not just buying data—you’re investing in results.
Fix: Work with partners who offer real advice, not just a download link.
Why Choose Results Driven Marketing
When you buy a payroll officers database UK, you’re not just buying a list—you’re choosing a partner in your lead generation strategy. At Results Driven Marketing, we go beyond data supply. We help you turn contacts into conversions.
Trusted by 500+ UK Businesses
From SMEs to growth-focused agencies, our clients rely on us for clean, targeted data that drives results.
Data You Can Count On
We source from trusted UK providers like 118 Info, Thomson, and CorpData. Every record goes through a 40-point quality check, with regular monthly updates—so you’re not chasing ghosts.
Tailored to Your Target Market
Need payroll officers in a specific sector, region, or business size? We build lists around your goals—so you’re not left filtering through irrelevant records.
Real Support from Real People
No chatbots, no ticket queues—just honest advice from our expert team.
Fast, Secure Delivery
Get your data in 24 hours, password-protected and ready to use.
Next Steps – Getting Your Payroll Officers List
Getting started is simple—and we’ll guide you every step of the way.
Request a Custom Quote
Tell us what you need:
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Sectors or industries
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Specific regions or postcodes
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Ideal company sizes
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Record volume
We’ll send back a no-obligation count and price.
Approve & Receive Within 24 Hours
Once approved, your data is delivered securely—usually the same day—in Excel or CSV format.
Start Your Campaigns With Confidence
Use the data to launch outreach across email, phone, or direct mail with GDPR-compliant accuracy. (Learn more about GDPR).
Final Thoughts – B2B Success Starts with the Right Data
If you want better leads, faster results, and fewer wasted campaigns, it all starts with targeting the right people. And for many UK businesses, payroll officers are a hidden gem.
When you buy payroll officers database UK, make sure it’s built for precision—not just volume. At Results Driven Marketing, we’re here to help your business grow with advice, accuracy, and outcomes that deliver.
Ready to get started? Contact us today to request your custom quote.
Who are we?
Thinking about “how do I buy data“?
Providing b2b database solutions is our passion.
Offering a consultancy service prior to purchase, our advisors always aim to supply a database that meets your specific marketing needs, exactly.
We also supply email marketing solutions with our email marketing platform and email automation software.
Results Driven Marketing have the best data of email lists for your networking solutions as well as direct mailing lists & telemarketing data in telemarketing lists
We provide data cleansing and data enrichment services to make sure you get the best data quality.
We provide email marketing lists and an international email list for your business needs.
At RDM We provide b2c data as we have connections with the best b2c data brokers.
A good quality b2b database is the heartbeat of any direct marketing campaign…
It makes sense to ensure you have access to the best!
Call us today on 0191 406 6399 to discuss your specific needs.
Results Driven Marketing
0191 406 6399
