Marketing List of Head of Marketing UK: Boost Outreach

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A marketing list of head of marketing UK connects you directly with the people who shape campaign direction, control budgets, and choose suppliers. Whether you’re selling marketing software, agency services, training, or promotional tools, this is the job title that turns interest into action.

Too often, sales efforts focus on company directors or generic marketing contacts — missing the actual decision-maker who evaluates vendors and drives execution. The head of marketing isn’t just a middle link in the chain; they’re often the person initiating and shaping solutions before the boardroom ever gets involved.

This post will show you how to target these high-value contacts effectively using B2B data. We’ll explore how to build the right list, how to use it across different outreach channels, and how to stay compliant along the way. If your campaign performance has plateaued, this is the insight you need to move forward.

Why Heads of Marketing Are Key Contacts

Their Role in Purchasing Decisions

When it comes to B2B marketing services, the head of marketing is often the one pulling the strings. They manage the budget, brief external suppliers, and evaluate what will move the needle for their team. If your offer improves lead generation, brand reach, reporting, or campaign ROI — they’re the one you need to convince.

They typically:

Review supplier pitches and proposals
Decide who makes the shortlist
Act as gatekeepers for senior leadership

In many SMEs, they’re not just recommending — they’re signing off.

Early Stage Influence

Timing is everything in sales. The head of marketing is usually the first person to identify a need or problem, and they’re the one researching possible solutions.

By targeting them early with relevant outreach:

You become part of the discovery process
You get in before formal RFPs or buying rounds
You shape their internal discussions — giving you a huge edge over competitors

Ignoring them means entering the conversation too late.

Building a High-Impact Marketing List of Head of Marketing UK

A well-built marketing list of head of marketing UK can transform your outbound efforts — but not all data is equal. If you’re relying on outdated, bloated, or untargeted lists, you’re wasting time and money. Here’s how to ensure your list is built for results.

Data Quality Matters

Your campaign is only as good as the data behind it. High-performing lists are:

Regularly updated to avoid dead contacts and role changes
Sourced from reputable, GDPR-compliant providers
Filtered for accuracy — not just inflated numbers

Poor data leads to high bounce rates, frustrated sales teams, and a damaged sender reputation. Quality data puts your message in front of the right people at the right time.

Smart Segmentation Boosts Results

Blanket campaigns rarely work — relevance wins. A segmented list allows you to personalise your outreach based on:

Industry sector – different pain points for SaaS vs. retail
Region – tailor messages to local events or business climates
Company size – vary your pitch for SMEs vs. mid-market firms

With a segmented head of marketing list, you can craft campaigns that speak directly to their challenges — making replies more likely and conversations more valuable.

Using the Data: Tactics That Convert

Once you’ve sourced a quality marketing list of head of marketing UK, the next step is using it effectively. Your outreach strategy needs to be just as sharp as your targeting — and aligned with how marketing leaders think.

Email Outreach Done Right

Email remains a strong starting point, but to cut through the noise, it must be:

Short and value-led — what’s in it for them?
Focused on outcomes like lead generation, time savings, or campaign ROI
Personalised using industry, role, or regional context

Avoid the sales pitch tone. Instead, think: “Here’s something that could genuinely help you do your job better.”

Follow-Up Channels

One email isn’t enough. Multichannel follow-up increases visibility and trust:

Phone: Useful for qualifying interest and building rapport
Follow-up emails: Brief, polite reminders with added value
Direct mail: Physical outreach can stand out in digital-heavy sectors

Be human, consistent, and helpful — and you’ll stay top of mind.

Align with Their Priorities

Heads of marketing are measured by performance. Your offer should link clearly to their key challenges:

Generating qualified leads
Improving campaign performance
Reducing admin or freeing up team time
Enhancing reporting and analytics

Show you understand their role — and you’ll earn the conversation.

Staying Compliant with GDPR and CTPS

Using a marketing list of head of marketing UK means you’re engaging with professional data — and that comes with responsibilities. Ethical outreach not only builds trust but keeps you legally safe.

GDPR Requirements

UK B2B marketing is governed by the GDPR, which outlines how you can legally store and use contact data. When using purchased lists, make sure:

You have a lawful basis — typically legitimate interest
Your emails include a clear opt-out option
Data is securely stored and only used for its intended purpose

Sticking to these rules helps protect your business from fines and reputational damage.

CTPS Screening

If you’re calling UK businesses, screening against the Corporate Telephone Preference Service (CTPS) is essential. It ensures you don’t contact numbers that have opted out of cold calls — a legal requirement that must be followed.

At Results Driven Marketing, we build these checks into our data — so you can market confidently, knowing compliance is already taken care of.

Why Choose Results Driven Marketing

If you’re buying a marketing list of head of marketing UK, you don’t just want contacts — you want results. At Results Driven Marketing, we’ve built our reputation on providing B2B data that fuels real conversations and closes real deals.

Built for Busy SMEs

We know what UK SMEs need:

Fast turnaround times
Clear, no-nonsense targeting advice
Data that’s ready to use — not riddled with errors

We’re here to help you launch your campaign quickly and confidently, without wasting hours on cleaning or chasing unusable records.

Our Difference

Tailored counts based on your brief — no generic bulk lists
Delivery within 24 hours, formatted in Excel or CSV
Friendly, human support — not call centre scripts or rigid forms

We don’t just sell lists. We support your outreach with practical advice and dependable data. That’s why so many of our customers come back campaign after campaign.

Campaign Wins: What Our Clients Achieved

A targeted marketing list of head of marketing UK can unlock serious results — especially when paired with clear messaging and timely follow-up. Here’s a look at what real clients have achieved using our data.

Case Study: Creative Agency Targeting Retail Sector

A North East-based creative agency approached us to supply a list of heads of marketing in the retail and hospitality space. They offered branding and digital campaign support and wanted to generate discovery calls.

Results:

1,500 segmented records delivered within 24 hours
16 booked calls within 3 weeks from an email and phone sequence
3 new retainer clients signed in under two months

Common Outcomes

Across campaigns, our clients regularly report:

Higher engagement rates from well-targeted data
Shorter sales cycles due to early-stage influence
Improved ROI from fewer wasted calls and more focused follow-ups

When you speak to the right contact, with the right message — everything gets easier.

How to Order Your Head of Marketing List

Ready to put a high-performing marketing list of head of marketing UK to work for your next campaign? Here’s how we make the process quick, easy, and tailored to your needs.

What We Need

To create the perfect list, we’ll ask you a few key questions:

Which industries or sectors are you targeting?
Do you want to focus on specific regions or go nationwide?
What’s your ideal volume or budget range?

Once we have the brief, we’ll run live counts and provide a fast, no-obligation quote — often the same day.

What You’ll Receive

A password-protected Excel or CSV file, typically within 24 hours
Clear formatting and segmentation so you can plug the data straight into your outreach
A summary of the filters applied — so you know exactly what you’re working with

Looking to expand your outreach? You can also buy email lists for other job roles and departments. We’ll help you reach the right people, every time.

Let’s Help You Reach the Right Marketing Decision-Makers

A focused marketing list of head of marketing UK gives you a direct line to the people who shape strategy, manage budgets, and choose suppliers. Whether you’re offering tools, services, or support, reaching these professionals early gives you a clear edge.

At Results Driven Marketing, we don’t just hand over data — we help you start better conversations. That means faster launches, clearer targeting, and more meaningful results.

Ready to Get Started?

✅ Request your custom list — tailored counts, fast delivery
📞 Book a free 10-minute consultation — we’ll help refine your brief
📂 Want to see sample records first? No problem — just ask

We’re here to help you reach the right people, at the right time, with the right message.

Results Driven Marketing
Helping UK SMEs go from bad data to better customers since 2018.
📍 Newcastle (Cobalt Business Exchange)
📞 0191 406 6399
🌐 Contact Us

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