How to Use Restaurants and Takeaways List for B2B Marketing

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Restaurants and takeaways list gives B2B suppliers direct access to one of the UK’s most dynamic and fast-paced sectors. From software and cleaning services to packaging, staffing, and food supplies—if your product supports food service operations, these businesses need to hear from you.

But breaking into this market isn’t as easy as firing off a few emails. Restaurant owners and managers are time-poor, constantly switching between front-of-house, suppliers, and operations. If your outreach isn’t sharp, relevant, and well-timed, it’ll be ignored.

This guide shows you how to turn a list of restaurants and takeaways into real B2B opportunities. You’ll learn who to contact, how to segment your data, the best outreach channels to use, and how to stay GDPR compliant every step of the way. Whether you’re selling into this sector for the first time or fine-tuning your approach, we’ll help you land more conversations—and more sales.

Why Target Restaurants and Takeaways for B2B Sales

Using a restaurants and takeaways list isn’t just a scattergun marketing tactic—it’s a targeted, strategic move to reach a huge sector with urgent needs and short buying cycles.

A Sector That Buys Often

The UK is home to 45,000+ restaurants and over 30,000 takeaways, with demand spanning food supplies, equipment, cleaning services, delivery tech, staff training, marketing, and more.
Many of these businesses make quick, informal decisions—meaning if you reach the right person with the right offer at the right time, you can close deals fast.

High Pressure, Low Time

Owners and managers are constantly juggling day-to-day issues.
They value partners who are clear, practical, and fast to respond.

Real Budget, Real Volume

Each account offers recurring revenue potential if you position your product as part of their workflow or supply chain.

What Makes a Quality Restaurants and Takeaways List

The success of your outreach depends on the quality of your restaurants and takeaways list. A poorly structured, outdated, or irrelevant database can waste time, burn budget, and damage your brand.

Must-Have Data Fields

Business name and type
Key contacts: owners, managers, franchisees
Multi-channel: email, phone, postal
Cuisine or category
Location and delivery area

Segmentability and Flexibility

Region: e.g. London takeaways, North West restaurants
Size: independents vs. chains
Cuisine-specific targeting

GDPR and Accuracy

Ensure the data is sourced legally, with GDPR compliance and opt-out options
Updated regularly to remove closures and outdated contacts

Segmenting Your Data for Better Results

Not all restaurants or takeaways are the same. Segmenting your restaurants and takeaways list helps tailor messages that resonate.

Business Type

Independents: agile, price-sensitive
Franchisees: brand-controlled but local authority
Chains: higher volume, slower decisions

Cuisine or Niche

Pizza, Indian, Chinese, Vegan, Sushi, etc.
Align product relevance with cuisine needs

Location and Delivery Area

City centre restaurants: speed and visibility
Suburban takeaways: delivery support, promotions

How to Approach Restaurants and Takeaways

Email Outreach

Short, benefit-led messages
Clear subject lines like “Save on takeaway supplies”
Direct CTA with opt-out link

Telemarketing

Best hours: 10–11:30am, 2–4pm
Ask for owner/manager by name
Quick value summary, clear next step

Direct Mail and Samples

Physical marketing still works for food, packaging, printed menus
Include follow-up call/email for best response

Compliance and Data Protection

Using a restaurants and takeaways list requires compliance and professionalism.

GDPR and Legitimate Interest

Reach out with relevance
Identify your business and purpose
Provide clear opt-out option

CTPS Screening

Screen phone numbers before calling to comply with the Corporate Telephone Preference Service

Best Practice

Update data regularly
Store data securely
Respect opt-outs

Why Choose Results Driven Marketing

At Results Driven Marketing, we help UK B2B suppliers reach restaurants and takeaways with clean, compliant, and campaign-ready data.

Why Work With Us:

12+ years of experience
Segmented lists delivered in 24 hours
Filters by type, cuisine, role, region
GDPR compliant, CTPS-checked
Campaign guidance included

Final Thoughts: Get in Front of the Right Buyers

A segmented, compliant restaurants and takeaways list can power high-impact B2B outreach. These businesses move fast and buy frequently—if you reach them the right way.

Recap:

Target a sector with speed, structure, and spending power
Segment for better targeting and conversions
Use email, phone, and post for full engagement
Stay compliant with GDPR and CTPS

Ready to connect with thousands of UK hospitality buyers?

Results Driven Marketing
Helping SMEs connect with UK decision-makers through compliant, targeted B2B data
📍 Cobalt Business Exchange, Newcastle
📞 0191 406 6399
🌐 www.rdmarketing.co.uk

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