Marketing to Veterinarians – Strategies That Boost Sales
Our marketing to veterinarians strategy is a powerful tool that can help you reach a new audience and grow your business.
By targeting dentists with specific marketing messages, you can build customer relationships and loyalty and you can position your products and services as the best option for their practice needs with the right approach.
From using tailored email campaigns to leveraging the power of direct marketing we can provide clients with everything they need to generate new business from dental practices.
So, let’s start off by looking at the biggest challenge you face in marketing to vets.
Low Adoption of New Technology
Older contacts at veterinary practices may not be as comfortable with technology such as digital advertising and social media platforms.
It is important to understand the technology preferences of your target audience and create a marketing plan that is tailored to their needs.
Increased Regulation
Due to the privacy, liability, and trustworthiness associated with the veterinary industry, there are various regulations that may limit the scope of advertisements.
It is important to ensure all advertising communications are compliant with all applicable laws and regulations.
Competitiveness
Veterinary practices tend to be very competitive and can be challenging to break into.
As such, it is important to create a marketing plan that emphasises the unique strengths of your products and services.
Difficulty with Reaching the Decision Maker
Many decision makers for veterinary practices are owner-operators rather than traditional marketing contacts.
It is important to research the points of account contact in order to effectively target the right decision-makers.
That’s your problems covered.
Now let’s look at the important people here, the veterinarians, and the challenges they face.
Do your services help veterinarians in any of these areas?
Keeping up with technology
Vets must constantly update their practices in order to keep up with new regulations and changing technologies, requiring costly and time-consuming investments.
Increasing patient demands
The rise in consumer demands and expectations, along with ever-evolving treatments and services, can leave vets struggling to keep up.
Admin overload
Dealing with administrative hassles such as billing, paperwork and hiring staff, is a huge and ongoing challenge for veterinarians.
Difficulty marketing their own services
Reaching and connecting with potential patients can be difficult, particularly in the face of budget constraints and the prevalence of online review sites.
Attracting and retaining staff
Finding and keeping trained, experienced and capable staff, who will provide seamless service to customers, is a major challenge for many dentists.
What about products specifically, can you help them overcome any of these challenges?
Finding Reliable and High Quality Suppliers
It can be difficult for vets to assess the quality of products they are considering purchasing.
With some suppliers located in other countries, it can be hard to evaluate the quality of the product before purchasing it, compared to working with local suppliers.
Keeping up with Regulatory Requirements
Staying on top of changing regulations is an ongoing challenge for dentists who need to find reliable suppliers that they can trust to help them stay compliant.
Identifying Specific Solutions
As veterinarians look to stay ahead of their competition, they must identify the most up-to-date products and services that can help them better serve their patients.
Finding the right solutions for a specific business can be time-consuming.
Cost and Price Pressure
Veterinarian practices must ensure that the price of products are reasonable and in line with market prices.
This means that vets must be able to source products that are cost-effective, while not sacrificing on quality.
Maintaining a Positive Relationship
As vets rely heavily on suppliers and vendors, it is important to maintain a positive business relationship with them.
In the process of sourcing the right products and services, vets must cultivate and nurture their relationships with suppliers so that they can continue to rely on them in the future.
At this point, we have covered the the problems, now let’s cover the tools we use to get your messages that help dentists with their problems or aspirations, into the rights hands!
Direct Marketing to Vets
Most marketers know that any direct marketing campaign live and die by the quality of data being used.
The UK Vets Database
How many records does the UK Vets Database contain?
At the time of writing (we operate from a live database)…
The UK Vets Practice Database contains contact information for 16,696 contacts within vets across the UK.
What does a record on our UK Dentists Database contain?
Each record can come complete with:
- Company name
- Full postal address
- Contact name
- Direct email address (2,973 records)
- TPS checked telephone number (3,395 records)
- Industry sector
- Number of employees
- Company turnover
Can the UK Vets Database be filtered?
Absolutely. We understand that no two customers the same and encourage each to discuss their individual needs with us.
Our consultants are more than happy to talk you through we can go about making this meet your specific markets, exactly.
How accurate is the UK Vets Database?
Every file we supply is also guaranteed accurate to industry high standards:
- 98% postal address accuracy
- 90% telephone number and contact name accuracy
- 90% email address accuracy
Should we fall below any of these minimum accuracy guarantees we are obliged to provide you with a like for like replacement or pro-rata refund.
This gives our clients total peace of mind when purchasing from us.
Our UK Vets Database provides fantastic platform and can be used for postal, telephone or email marketing campaigns.
You can choose to buy it and use it yourselves, in-house, or in combination with any of our other services which we will now move on to.
Email marketing to Veterinarians
Vets are busy, I think we have established that, and will probably nail the point homes several more times by the end of this article, but everyone checks their emails!
Personalise emails with the vets name
Using email personalisation tactics, such as addressing your emails directly to the vet by name, will make your message stand out amid a crowded inbox.
Focus on quality over quantity
Rather than sending a large number of emails, focus on sending emails that provide value.
Make sure your emails are concise and contain relevant, actionable information.
Utilise segmentation
Segmenting your email list by vet specialty or location will help you to customise the content of your emails and target the appropriate audience.
Keep your content relevant
Content should be focused on topics that are of interest to vets, such as office management tips, new products, or industry news.
Provide incentives
Offering promotions, discounts, or free trials is a great way to entice vets to return to your website or complete a desired action.
Monitor performance
Keeping track of open and click-through rates is essential to adjusting your email campaigns to ensure they remain effective.
Establish a regular schedule
Establishing a regular send schedule is key to staying top of mind with your contacts.
Incorporate visuals
Images, videos, or infographics can help to break up long email content and make it more interesting.
Include a call-to-action
Every email you send should have a clear call-to-action that encourages your contacts to take the next step.
Provide an easy way to opt-out
It’s important to include an unsubscribe link in your emails so that people can easily opt-out if they don’t want to receive your emails anymore.
At Results Driven Marketing we provide ourselves on delivering managed email marketing services that deliver results!
Talk to one of our team today
Telemarketing
Whether to a cold list, following up email campaigns or to prospects whose information you have collected over a period of time.
Here are 8 reasons you should be telemarketing to vets!
- Telemarketing allows a direct connection with potential customers, allowing for a customised approach tailored to their needs.
- As a cost-effective strategy, with minimal overhead, it can be used as an effective way to target a large number of customers within a limited budget.
- It offers a more convenient way to reach out to customers, potentially increasing response rates.
- Telemarketing enables better segmentation of target markets, allowing for more targeted marketing strategies.
- Quick feedback can be gathered on how customers perceive dentists and their products and services.
- It can help build relationships with customers, with the potential to increase loyalty and referrals.
- It offers the ability to track marketing efforts and performance, allowing for optimised strategies and better ROI.
- IT WORKS!
Our telemarketing services are specifically designed with you in mind.
The approach we take is tailored to each client, with the needs and aspirations of the recipient drawn to the forefront to achieve maximum connection rates and engagement.
Our team are on hand to talk you through the whole process today
Summary
To bring this home, it’s fair to say that veterinarians are busy people and difficult, but not impossible to market to.
With this being the case, it makes sense to have a balanced approach when it comes to marketing to vets.
One style or method is likely to offer only limed results, but by using a multi-channel approach, you drastically increase your chances of success.
I how you have this article informative and would welcome you to drop us a line if you think we can be of further assistance.
