Shopfitters Marketing Package
We’re a B2B data provider and we’re currently running a promotion on our Shopfitters Marketing Databases, which are databases designed for companies that supply shopfitting services to the likes of the retail and hospitality sectors.
Firstly, some information on our data quality and data source information:
We work with the UK’s leading data aggregator who takes the very best parts of the top five data houses, those being 118 Information, Thomson Directories, Companies House, Dun and Bradstreet, and CorpData, you may be familiar with some of these names.
The records they source from these data houses go into their master file of 3.25 million records, which we then supply from.
They run 700,000 updates monthly over what is already high-quality information and employ an ongoing 40-point quality and legality check.
This is coupled with a TPS check across all telephone numbers every 24 hrs.
Accuracy Guarantees:
Furthermore our accuracy guarantees for the 12-month license:
- 98% postal address accuracy
- 90% telephone number accuracy
- 90% email address accuracy
Should we fall below any of these minimum benchmarks, we must provide like-for-like replacements.
Shopfitters Marketing Database
We hold over 300,000 decision-maker records available in the likes of retailers, hotels, restaurants, pubs and more.
All records we supply come with the business name, postal address, business type, number of employees, turnover, decision maker name, TPS cleansed telephone number, and decision maker email.
We offer our clients the opportunity to select a bespoke database, from this wider database, to meet their specific marketing needs.
You can select by:
- Sector
- Location
- Number of employees
- Company turnover
- Contact job title/function
Alongside this database, we can also supply:
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- An affordable email marketing platform that offers exceptional deliverability and the ability to send to all datasets, purchased or otherwise.
- Managed email marketing campaigns designed to generate inbound leads.
For more information about how our UK Shopfitters Marketing Database can help you generate more leads via postal, telephone or email marketing, feel free to drop us a line on 0191 406 6399 or at info@rdmarketing.co.uk
Email Marketing your Shopfitters Services
The Benefits of Email Marketing to Your Shopfitters Services
Email marketing is a powerful tool for shopfitting businesses that want to stay top of mind with their clients and boost their overall brand presence. Here’s why:
- Boost Brand Awareness: By sending regular updates and relevant information, you can ensure that your shopfitters services stay visible to your client base. Email marketing provides a direct line to potential and existing clients, reminding them of what sets your services apart.
- Engage Clients: Engaging with clients is crucial for any business, and email marketing makes it easy to deliver valuable content straight to their inboxes. Whether it’s industry news, featured projects, or tips on creating better retail spaces, your emails can establish your shopfitting business as an authority in the field.
- Increase Revenue: Email marketing allows shopfitters services to promote special offers, seasonal discounts, and time-sensitive opportunities, which can lead to more conversions. These direct communications keep your services front and center, ensuring you capture attention when clients are ready to start a project.
In a nutshell, email marketing helps you stay connected with your audience, encouraging loyalty and repeat business.
Building Relationships with Clients Through Email Marketing
Email marketing is not just about pushing promotions; it’s about building and nurturing relationships with your clients over time.
For shopfitting businesses, this is critical because clients may not always need your services immediately, but when they do, you want them to think of you first.
- Showcase Past Projects: A great way to engage your email list is by showcasing past work. This can be in the form of case studies, project galleries, or even testimonials from satisfied clients. By consistently sharing what you’ve accomplished, you reinforce your expertise and commitment to quality.
- Promote Special Offers and Seasonal Discounts: Use email marketing to remind clients of limited-time offers or discounts tailored to specific times of the year. Whether it’s a summer promotion on new retail fittings or an end-of-year clearance on shop supplies, these timely emails can drive sales and bookings.
Email marketing helps keep the conversation going, even when your clients aren’t actively seeking shopfitting services. When the need arises, you’ll already be on their radar.
Email Marketing Best Practices for Your Shopfitters Services
When it comes to email marketing your shopfitters services, following best practices is key to getting the most out of your campaigns.
Crafting effective emails that resonate with your audience, while staying compliant with regulations, will help you build trust and boost engagement. Let’s take a closer look at some essential guidelines.
Personalisation: Make It About Them, Not You
Personalisation is everything in email marketing. No one wants to receive a generic, mass email that feels like it could be meant for anyone. Personalising your emails helps you connect with your audience on a deeper level, making them feel valued. Here’s how you can do it effectively:
- Use Names: Always address your recipients by name. It’s a simple touch but makes your email feel more direct and personal.
- Tailor Content to Their Needs: If you offer a range of shopfitting services, tailor your email content to the specific needs of each segment. For instance, retail clients might appreciate updates on storefront designs, while hospitality clients could be interested in lobby and reception area makeovers.
Finding the Right Email Frequency and Timing
Striking the right balance with how often you send emails is critical. Too many, and you risk annoying your audience; too few, and you may fall off their radar. Here’s a general rule of thumb when email marketing your shopfitters services:
- Frequency: Consider sending a monthly or bi-weekly email to keep your clients updated without overwhelming them. You might want to increase the frequency if you’re running a special promotion or launching a new service.
- Timing: The timing of your email sends is equally important. Research shows that emails sent during mid-morning or mid-afternoon tend to perform better. Experiment with A/B testing to find the optimal send time for your audience.
Keeping Your Content Relevant and Engaging
People will open your emails if they feel the content is valuable to them. To maintain that relevance:
- Industry News: Share the latest trends in shopfitting, whether it’s new materials, innovative designs, or upcoming regulations. Position your business as a thought leader by keeping your audience informed.
- Project Updates: Keep clients updated on recent or ongoing projects, especially ones that match their industry or business type. This not only showcases your work but inspires potential clients by showing what’s possible.
Stay Compliant with GDPR and Other Regulations
When you’re email marketing your shopfitters services, staying compliant with data protection laws like GDPR is essential. Here are the basics:
- Get Explicit Consent: Always ensure you have permission from your recipients to send marketing emails. This is often done through an opt-in form on your website.
- Include an Easy Unsubscribe Option: Every email should have a clear and simple way for recipients to unsubscribe if they choose to.
Professional Templates and Mobile Responsiveness
In today’s digital age, your emails must look professional and be easy to read across all devices. Here’s what to focus on:
- Use Professional Templates: A well-designed template gives your email a polished look. Keep it clean, simple, and aligned with your brand’s color scheme and fonts.
- Mobile Responsiveness: More than half of all emails are opened on mobile devices. Make sure your email layout adjusts smoothly on both desktop and mobile, ensuring a positive experience for all users.
Including Social Proof for Credibility
Social proof builds trust with potential clients. Here’s how to leverage it in your emails:
- Customer Testimonials: Include quotes from satisfied clients who have benefited from your shopfitters services.
- Before-and-After Photos: Showcase real-life transformations that you’ve made for past clients. A compelling visual is a powerful way to prove the quality of your work.
Following these email marketing best practices will help your shopfitters services stand out in a crowded inbox and keep your audience engaged.
Who are we?
Thinking about “how do I buy data“?
Providing b2b database solutions is our passion.
Offering a consultancy service prior to purchase, our advisors always aim to supply a database that meets your specific marketing needs, exactly.
We also supply email marketing solutions with our email marketing platform and email automation software.
Results Driven Marketing have the best data of email lists for your networking solutions as well as direct mailing lists & telemarketing data in telemarketing lists
We provide data cleansing and data enrichment services to make sure you get the best data quality.
We provide email marketing lists and an international email list for your business needs.
At RDM We provide b2c data as we have connections with the best b2c data brokers.
A good quality b2b database is the heartbeat of any direct marketing campaign…
It makes sense to ensure you have access to the best!
Call us today on 0191 406 6399 to discuss your specific needs.
Results Driven Marketing
0191 406 6399
