Public Relations Database

What is the Public Relations Database?

Used to generate leads and new business, our Public Relations Database is a marketing tool used by companies looking to advertise their services directly to principal contacts within the Public Relations Database.

UK Public Relations Database provides a fantastic platform from which to launch targeted email campaigns to generate new business.

Who uses the Public Relations Database?

It is successfully used by Event Management Companies, Startups, Small Businesses, Media Companies and many more.

Where does the UK Public Relations Database originate?

We work with the UK’s leading data aggregator who have been voted b2b data supplier of the year for a record five times.

Established for over thirty years, they take the very best parts of the top five data houses in the UK to compile their master file of over 3.25 million records, which we supply from.

How many records does the UK Public Relations Email List contain?

At the time of writing (we operate from a live database)…

The Public Relations Database contains contact information for 2,102 contacts within Public Relations across the UK.

What does a record on our Public Relations Database contain?

Each record can come complete with:

• Company name
• Full postal address
• Contact name
• Direct email address (1,212 records)
• TPS checked telephone number (1,144 records)
• Industry sector
• Number of employees
• Company turnover

Can the UK Public Relations Database be filtered?

Absolutely. We understand that no two customers the same and encourage each to discuss their individual needs with us.

Our consultants are more than happy to talk you through we can go about making this meet your specific markets, exactly.

How accurate is the UK Public Relations Mailing List?

Every file we supply is also guaranteed accurate to industry high standards:

• 98% postal address accuracy
• 90% telephone number and contact name accuracy
• 90% email address accuracy

Should we fall below any of these minimum accuracy guarantees we are obliged to provide you with a like for like replacement or pro-rata refund.

This gives our clients total peace of mind when purchasing from us.

Is the Public Relations Database GDPR Compliant?

Compliance is something that we place massive importance on. We wouldn’t be able to stand by our company ethos of only supplying the best b2b data available if we didn’t.

As such, we have dedicated a full page on our website for full details on GDPR compliancy and buying third party b2b databases.

If you have any concerns with regards the compliancy of our UK Public Relations Database or any of our b2b data solutions, feel free to call us on 0191 406 6399 and speak to us directly.

What licence terms are offered on the Public Relations Database?

All our b2b data is made available on a 12 month multi-use licence which means you can use it as much as you like.

What format does the list of Public Relations in the UK Database come in?

Our b2b data is sent you via secure email transfer in either Excel or .csv format.

What next?

If you are interested in discussing our UK Public Relations Database further, please feel free to drop us a line today.

At Results Driven Marketing, our Public Relations Database gives you the reach and accuracy to make real connections. See how targeted email marketing can bring you closer to the people who matter.

Email Marketing a Public Relations Database

What Are the Advantages of Email Marketing to Your Public Relations Database?

Unlocking the Power of Email Marketing for Your Public Relations Database

Email marketing is an essential tool for PR professionals who want to strengthen connections with their audiences.

Leveraging a Public Relations Database through email campaigns offers unique benefits that amplify communication, build relationships, and elevate brand presence.

Here’s how email marketing benefits your Public Relations Database:

• Relationship Building: Email marketing enables consistent, meaningful interactions with journalists, stakeholders, and influencers. Regular communication fosters trust and positions your brand as a reliable information source.
• Boosting Brand Awareness: Regular updates, newsletters, and exclusive content keep your audience engaged and informed. Every touchpoint reinforces your brand’s identity, messaging, and values.
• Timely Updates and Announcements: From breaking news to event invitations, emails offer real-time communication, which is especially valuable for PR. With immediate reach, email allows you to get in front of your audience precisely when it matters.
• Targeted Messaging: Using your Public Relations Database for segmented campaigns means delivering content tailored to specific groups. A Targeted email list ensure that journalists and other contacts receive information aligned with their interests and coverage areas.

Is Email Marketing to Your Public Relations Database a Good Idea?

Evaluating the Role of Email Marketing for Your Public Relations Database

When considering email marketing as part of your PR strategy, the first step is to understand its fit within public relations. Leveraging a Public Relations Database through email allows for structured, controlled outreach.

It’s a powerful tool for sharing news, updates, and key announcements directly with journalists, industry contacts, and stakeholders, ensuring they hear your message straight from the source.

However, it’s essential to recognise when email marketing might be most effective—and when it may not be as impactful. Here are some ideal scenarios where email marketing shines:

• Consistent Relationship Building: For fostering ongoing relationships with media contacts, email marketing provides a platform for regular updates, personalised notes, or exclusive previews, which can build trust and open future collaboration opportunities.
• Announcements and Time-Sensitive Updates: When there’s a pressing need to communicate breaking news, product launches, or time-sensitive event details, email offers immediate, direct reach to your Public Relations Database. This helps ensure your contacts receive relevant, timely information without the delay of other media channels.

But is it always the right tool? In some cases, email might not be the best choice:

• Sensitive or Complex Issues: For topics that require in-depth explanations or nuanced conversations, a personal call or face-to-face meeting may be more effective than an email, allowing for a more personalised and interactive approach.
• Audience Overload: Some journalists and media contacts might already be inundated with emails. It’s essential to manage frequency and ensure that each communication adds clear value to your PR audience.

Email marketing is a strategic, effective choice for many PR situations, but it works best when thoughtfully integrated and used to add value within your Public Relations List.

What Are the Key Considerations When Email Marketing to Your Public Relations Database?

Email marketing to a public relations database can be incredibly effective—when done right. But before you press send, there are a few core considerations that can make or break your campaign. From staying on the right side of compliance to making sure your data’s accurate, here’s what you need to get right.

GDPR Compliance and Permission-Based Marketing

Let’s start with the basics—GDPR compliance. This isn’t just a tick-box exercise; it’s a legal requirement. PR professionals, like journalists and agencies, expect transparency and relevance in the messages they receive.

To stay compliant:

• Always use opt-in data where possible

• Provide a clear unsubscribe option in every email

• Keep detailed records of consent and lawful basis for processing

If your public relations database contains outdated or non-compliant records, it’s time to clean it up. Our data cleansing services can help you remove or correct invalid records, keeping your outreach on solid ground.

Avoiding Spam Filters and Maintaining Sender Reputation

If your emails are landing in junk folders, your campaign’s already failed. PR contacts often use sophisticated filters—and poor deliverability will tank your response rates.

Here’s how to improve your chances:

• Avoid spam-triggering words in subject lines

• Use verified, high-quality email addresses

• Keep bounce rates low by maintaining an updated list

• Use tools like our CTPS checker for telemarketing compliance alongside your email efforts

Your sender reputation matters. A good reputation builds trust—not just with recipients, but with email platforms too.

Personalising Outreach for Journalists, Agencies, and Freelancers

Not all PR contacts are the same. Journalists want story angles. PR agencies might look for partnership opportunities. Freelancers often juggle multiple clients, so timing and tone really count.

To stand out:

• Segment your public relations database by job role or media type

• Use first names and reference recent coverage where possible

• Tailor the message to reflect their industry or niche

A one-size-fits-all approach won’t work. That’s where our email address list data comes in—it’s built to support personalised outreach at scale, helping you engage each contact on their terms.

Keeping Your Public Relations Database Accurate and Updated

If your PR list is full of outdated roles, bounced addresses, or duplicate entries, you’re burning time and budget. A high-performing campaign starts with clean, reliable data.

Here’s what to check:

• Are the media contacts still active at the outlet?

• Have any emails hard-bounced recently?

• Are there role changes or company movements to account for?

Keeping your public relations database fresh is essential for email success. Our data enrichment services can help fill in the blanks—so you’re not just sending more emails, but sending them to the right people.

Why Email Marketing Works Brilliantly With Your Public Relations Database

If you work in PR, you already know that timing is everything—and so is precision. When you’ve got a story to tell, a new announcement to make, or a campaign to amplify, email is often the fastest and most direct way to do it. Especially when you’re working with a well-maintained public relations database.

Let’s take a closer look at why smart PR teams are turning to email marketing to unlock better outreach, stronger relationships, and more consistent results.

Faster Media Outreach and Press Release Distribution

Speed matters in the PR world. Journalists, editors, bloggers—they’re all working to tight deadlines. Waiting days for a story to land just isn’t an option.

That’s where email marketing really shines.

• Reach hundreds (or thousands) of contacts in your public relations database instantly

• Share press releases, media invites or embargoed news in real time

• Use scheduling tools to ensure your message lands at just the right moment

• Track who’s opened, clicked, and shown interest—without chasing follow-ups manually

And because it’s all digital, you avoid the delays, postage costs and uncertainty that come with traditional outreach. If you’re running multiple campaigns or distributing regular news, it’s worth considering an email marketing platform built for speed and scale. Ours does exactly that.

Boost Brand Visibility Among the Press

When you’re regularly landing in the inboxes of journalists and media outlets, your brand doesn’t just get noticed—it stays front of mind.

A good public relations database helps you:

• Keep your media contacts warm with updates they actually care about

• Increase pickup rates for new campaigns by becoming a trusted source

• Get featured more often by reaching the right editor, journalist, or contributor

And unlike social media, where reach can drop off a cliff, your messages stay visible and searchable in a journalist’s inbox.

Want to expand your reach even further? Explore our international email lists to connect with media professionals beyond the UK.

Better Targeting Through Segmentation and Personalisation

Not all journalists are created equal—and your emails shouldn’t treat them that way.

Your public relations database can (and should) be segmented by:

• Media type (broadcast, print, online)

• Industry sector (tech, lifestyle, health, finance, etc.)

• Region or country

• Job role (editor, reporter, blogger, producer)

This kind of segmentation allows you to tailor messaging that actually resonates. No more generic emails that get ignored.

Need help cleaning and structuring your database before you launch your campaign? Our data cleansing service is designed to do just that—fast and accurately.

Enhanced Credibility With Consistent Messaging

When your emails look polished, your message is well-written, and your list is up-to-date, you start building something much more valuable than a media list—you build trust.

A strong public relations database enables:

• Regular, professional contact with media stakeholders

• Easy coordination across PR, marketing, and brand comms teams

• A single source of truth for outreach, reducing errors or mixed messages

• Greater control over the stories your audience sees

And let’s face it, when you’re relying on media relationships to shape public perception, consistency isn’t just nice to have—it’s essential.

Want to enhance the depth of your contact records? Check out our data enrichment tools to give your PR team even more insight into your media contacts.

If you’re working with PR data and looking to get more from your campaigns, you’ll need more than just a good message—you’ll need the right tools and the right contacts. At RD Marketing, we help PR teams get access to B2B Data, Direct Mail Data, Telemarketing Lists, Email Address Data, and Consumer Data—with GDPR-compliance and accuracy as standard.

How to Craft Effective CTAs When Emailing Your Public Relations Database

Crafting a solid CTA (call to action) in a press-focused email isn’t about shouting the loudest or pushing the hardest. In the world of PR, subtlety wins. Journalists and media professionals are busy—so your CTA needs to be clear, relevant, and low-pressure. Think of it less like a sales push, and more like a gentle nudge in the right direction.

Here’s how to get it right when emailing your public relations database.

Use Subtle, News-Friendly CTAs That Feel Natural

In PR, tone is everything. The wrong CTA can make your email feel like spam. The right one can move your recipient from open to action without breaking a sweat.

Some examples that tend to work well:

• “View Press Kit” – Simple, direct, and perfect for launch emails

• “Download Full Report” – Ideal when offering data-driven insights or whitepapers

• “Confirm Attendance” – Great for event invites, webinars, or briefings

• “Access High-Res Images” – Useful for product or campaign launches

• “Schedule an Interview” – Soft pitch for media engagement without the pressure

Using a public relations database that’s well-maintained helps you send relevant messages that make these CTAs feel tailored—not generic. If your database is due for a refresh, our data cleansing services can help you start clean and strong.

Think About CTA Placement: Above the Fold vs. End of Message

Where you place your CTA is just as important as the wording itself. Journalists aren’t scrolling endlessly, so you’ve got a limited window to catch their eye.

Here’s a quick breakdown:

• Above the fold: Place your primary CTA within the first few lines of the email for time-sensitive announcements or breaking news

• Mid-body: Perfect when you’re offering supporting context—such as quotes, stats, or media assets—before asking for an action

• End of email: Works well for softer asks like background briefings or follow-up meetings

A single clear CTA usually performs better than several competing ones. That said, if you’ve got a longer message, it’s fine to repeat the same CTA once or twice (but make it feel natural).

Sending to segmented lists from your public relations database? Try adjusting placement based on recipient type—editors may prefer quick access, while freelancers may read more thoroughly. Need a hand with list segmentation? Our B2B data team can help you target smarter.

Test Your CTA Strategies to See What Resonates

Every audience is different—and that includes your media contacts. Testing helps you learn what works (and what flops) when using your public relations database.

A few ways to test your CTAs:

• Try different button text: “Read More” vs. “View Full Release”

• Test layout: plain-text links vs. branded buttons

• Measure click-throughs and follow-up actions like downloads or RSVPs

• Run A/B split tests by job role (e.g. tech journalist vs. lifestyle editor)

Pairing your email campaign with smart tracking tools can make all the difference. If you need a reliable platform that supports this kind of testing, take a look at our email marketing management service. It’s built to help businesses like yours get real insight from every send.

Other Services

Database Cleansing

One of the main responses we get from prospective clients is…

“We have been in business for x number of years and have a great database already”.

That is great news for us because we can help make it even better!

We can complete incomplete records, correct spelling errors, reformat addresses, remove obsolete data, improve legality.

Data decays annually and it is essential to maintain the accuracy of your existing database.

By using this very simple yet highly effective service we can save you money, increase responsiveness and importantly ensure legality.

Nothing breeds confidence in your campaigns more than having a clean and responsive database that generates leads.

Contact us today to find out how we can make your existing database even better.

Database Enrichment

Our data experts can drill down into your current database to identify your customers and find more of them.

We can give you a detailed description of their key attributes by location, size, and sector.

By going through this process we can save you money, generate customer profiles and create new matched contacts.

We take all the passion we have for data and apply it to your existing customer database to find more of the businesses that you could be working with.

Call us today to find out how our data experts can transform the way you buy data.

Who are we?

Thinking about “how do I buy data“?

Providing b2b database solutions is our passion.

Offering a consultancy service prior to purchase, our advisors always aim to supply a database that meets your specific marketing needs, exactly.

We also supply email marketing solutions with our email marketing platform and email automation software.

Results Driven Marketing have the best data of email lists for your networking solutions as well as direct mailing lists & telemarketing data in telemarketing lists

We provide data cleansing and data enrichment services to make sure you get the best data quality.

We provide email marketing lists and an international email list for your business needs.

At RDM We provide b2c data as we have connections with the best b2c data brokers.

A good quality b2b database is the heartbeat of any direct marketing campaign…

It makes sense to ensure you have access to the best!

Call us today on 0191 406 6399 to discuss your specific needs.

Results Driven Marketing

info@rdmarketing.co.uk

www.rdmarketing.co.uk 

0191 406 6399