What would increasing your client campaign size by just 10% do to your bottom line?

What would increasing your client campaign size by just 10% do to your bottom line?

Over the years we have worked with a lot of direct mail companies and nearly all have something in common, they never venture the idea to clients to increase the size of their database when running a campaign by purchasing third-party data.

 

In the competitive world of direct marketing, getting new clients can be tough, and the costs to engage and convert prospects are only rising.

 

To offset those rising costs and others, it makes perfect sense to encourage your clients to add fresh information to their existing databases to:

 

· Increase their spend

· Improve the quality of the database

· Improve campaign reach

· Increase ROI

 

The increased profit from your client’s initial campaigns is compounded by improved customer retention caused by better-performing campaigns.

 

If you are unsure how to do this or add it to your sales processes, we are on hand to walk you through it as we have with so many others.

 

Give us a call on 0191 406 6399 or by email info@rdmarketing.co.uk

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