Feature Image

How to judge the quality of your data supplier?

With so many options, deciding on which data supplier to go for can be a tricky task.

When the foundation of your selling processes is based upon the quality of your b2b data, you need to make sure you make the right choice.

There are a lot of ways to go about quizzing potential vendors and getting a feel for the quality that they offer.

So, what sort of things can you do before purchasing b2b to make sure you get the right product.


Most data suppliers will offer a free sample when asked by a potential client.

You will be asked to give your specific criteria to make the sample relevant. Different suppliers will offer different volumes but always aim to get as many as you can.

Now, here is where things can get a bit trickier still. You can’t just go off a small sample of data. Do you think it is in the supplier’s best interest to cleanse the sample before it comes over to you?

Absolutely, is the answer!

Therefore, if you haven’t worked with this supplier before, you might want to request a sample in alphabetical order or give a list of specific companies that you would like to target. Your potential supplier should be able to do a company look up and tell you exactly what contacts they hold information for.

Look for reviews and request testimonials

Most reputable data suppliers will have no problem supplying you with both.

Keep an eye out for any false testimonials though, some suppliers do you use them.

Pay particular attention to client testimonials that refer to response rates or customers won. Other reviews might allude to how using this supplier might have helped them in their search for data or effected their business in a positive way.

Some suppliers are also on 3rd party review sites which are a great way to see what other customers have to say about potential vendors.

Talk to sales staff

Talking to sales staff is a good way to get a feel for a supplier. Try to look past the sales patter that tells you why they have the best data in the universe and look for account managers that genuinely want to understand your needs and have your best interest at heart.

Another reason that this is so important is that in most instances the supplier will be taking a data brief from you and manipulating their database to meet your needs which means you will be working with them.

In some ways you are reliant on them to make sure you get the right product, which means you are looking for someone that is trustworthy, and you can see yourself working with.

Talk to other businesses that have used their data

You could ask a salesperson to put you in touch with another business that has used their data and is happy to talk to you.

One piece of advice here would be to ask them who they have worked with that is like yourself and what experience they have in supplying data for your markets.

This will give you an idea of how much experience the individual you are dealing with has and how much they may be able to help your marketing plans.

As always, feel free to drop us a line should you require any impartial and no obligation advice!

Knowledge Hub

Residential Care Activities Database
Jan 24, 2024
Residential Care Activities Database | SIC Code 87 xxx
Jan 23, 2024
Hotels and Similar Accommodation Database | SIC Code 55100
Manufacture of Food Products Database | SIC Code 10
Accounting Activities Database | SIC Code 69201